Rascasse Audience Intelligence

Riesling Audience in United States

A data profile of the people who buy, follow and care about Riesling in United States — modelled from more than twelve digital signal sources. Riesling has an estimated audience of 510,948 people in United States.

#28among Wine in United States#11305among Topic in United States#1930in Food & Beverages

The average Riesling fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Schramsberg Vineyards, Champagne (wine region), Decanter (magazine), with strongest over-indexing on Schramsberg Vineyards (441.98× the country average).

Demographically, the Riesling audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Riesling fan in United States is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Schramsberg Vineyards.

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Riesling profile in United States.

Audience size
511K
in United States
Gender
61.0%♀
39.0% male
Age
40.6
average years
Country rank
#36206
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Riesling fans

61.0% are female, 39.0% are male, average age 40.6.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Riesling audience in United States
MetricValue
Female61.0%
Male39.0%
Average age40.6
Estimated audience size510,948
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Riesling audience in United States
Age bracketShare%
16-1914%
20-2921%
30-3921%
40-4923%
50+21%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Riesling audience comes from United States.

Worldwide audience distribution share by country for Riesling
CountryShare
United States16.4%
Germany12.5%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Riesling audience in United States is strongest.

Fig. 05

Top regions by affinity

Riesling fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.51×
02New York~40K1.45×
03Virginia~20K1.29×
04Massachusetts~10K1.25×
05Connecticut~6K1.19×
06New Jersey~10K1.14×
07Maryland~10K1.11×
08Pennsylvania~20K1.10×
09Rhode Island~2K1.10×
10Hawaii~2K1.08×
11Delaware~2K1.07×
12Alaska~1K1.07×
13Georgia~20K1.06×
14North Carolina~20K1.05×
15Washington~10K1.05×
16Missouri~9K1.05×
17South Carolina~8K1.03×
18California~60K1.02×
19Michigan~10K1.02×
20Colorado~8K1.01×
21Alabama~7K1.00×
22Oregon~6K0.99×
23New Hampshire~2K0.99×
24Maine~2K0.99×
25Florida~30K0.98×
26Ohio~20K0.98×
27Arizona~10K0.98×
28Tennessee~10K0.98×
29Nevada~5K0.98×
30Mississippi~4K0.98×
31Illinois~20K0.97×
32Kansas~4K0.97×
33Vermont<1K0.97×
34Louisiana~6K0.96×
35Kentucky~6K0.96×
36Minnesota~7K0.95×
37Nebraska~2K0.95×
38Wisconsin~7K0.94×
39Arkansas~4K0.94×
40North Dakota<1K0.92×
41Utah~4K0.90×
42Iowa~4K0.89×
43West Virginia~2K0.89×
44Montana~1K0.89×
45South Dakota~1K0.89×
46Indiana~8K0.88×
47Oklahoma~5K0.86×
48Texas~40K0.84×
49Idaho~2K0.84×
50New Mexico~2K0.78×
Fig. 06

Affinity by region

Affinity by region — Riesling, United States
0.78×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Riesling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Riesling audience
#·InterestCategoryAffinity×
01Schramsberg VineyardsPOI441.98×
02Chateau MontelenaBrand406.66×
03Champagne (wine region)Travel & Leisure350.00×
04Beaulieu VineyardTravel & Leisure340.38×
05Piper-HeidsieckFood & Beverages334.62×
06Jordan Vineyard & WineryPOI319.20×
07Arrington VineyardsFood & Beverages307.69×
08Silver Oak CellarsPOI300.00×
09JUSTIN Vineyards & WineryBrand293.33×
10Treasury Wine EstatesFood & Beverages282.35×
11Burgundy wineFood & Beverages280.36×
12Decanter (magazine)Food & Beverages270.83×
13Cabernet FrancFood & Beverages264.02×
14Oliver WineryFood & Beverages247.45×
15Stags' Leap WineryFood & Beverages243.75×
16Australian wineFood & Beverages240.98×
17Court of Master SommeliersBusiness & Career227.50×
18Opus One WineryFood & Beverages210.25×
19Francis Ford Coppola WineryFood & Beverages190.94×
20Wine LoversFood & Beverages153.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Riesling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Riesling audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.19×
Luxury OrientationPREMIUM2.20×
TravellingTHRILL2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Riesling audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.08×
Social Media UsageJOY1.13×
Early Adopter MentalityPOWER1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Riesling have in United States?

Riesling has an estimated audience of 510,948 people in United States, concentrated in California and New York.

02

What is the gender split and age of Riesling fans?

61.0% of Riesling fans are female, 39.0% are male, with an average age of 40.6 years.

03

Which brands do Riesling fans like most?

Riesling fans show strongest brand affinity for Schramsberg Vineyards (441.98×), Champagne (wine region) (350×), and Decanter (magazine) (270.83×) over the country average.

04

Where do Riesling fans live in United States?

Riesling fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Riesling fans also like?

Beyond Riesling itself, the audience over-indexes on Champagne (wine region) (350×), Decanter (magazine) (270.83×), Burgundy wine (280.36×), and Oliver Winery (247.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wine audiences in United States

See Riesling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Riesling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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