Riesling Audience in United States

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Riesling has an estimated audience of 510,948 people in United States. 61.0% are female, 39.0% are male, average age 40.6. Top regions: California, New York, Texas. Top brand affinities: Schramsberg Vineyards, Champagne (wine region), Decanter (magazine), Burgundy wine, Oliver Winery.

The average Riesling fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Schramsberg Vineyards, Champagne (wine region), Decanter (magazine), with strongest over-indexing on Schramsberg Vineyards (441.98× the country average). Demographically, the Riesling audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Wine

Demographics of Riesling fans

Demographic split for Riesling audience in United States
MetricValue
Female61.0%
Male39.0%
Average age40.6
Estimated audience size510,948

Audience persona

The typical Riesling fan in United States is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Schramsberg Vineyards.

Top regions in United States

Top regions ranked by reach for Riesling in United States
RegionReachAffinity
California61,9371.1×
New York45,2961.59×
Texas37,7720.86×
Florida34,7821.01×
Pennsylvania19,7411.15×
Virginia19,2831.55×
Illinois17,3861.02×
North Carolina16,9901.11×
Georgia16,7231.06×
Ohio15,7501×
New Jersey15,5771.2×
Michigan14,3501.07×
Massachusetts13,3921.33×
Washington11,1811.09×
Arizona10,7361.03×
Tennessee10,3701.01×
Maryland9,8591.12×
Missouri9,0691.1×
Colorado8,6541.07×
South Carolina7,9701.04×
Indiana7,8710.84×
Wisconsin7,3300.95×
Minnesota7,2400.99×
Alabama7,0540.99×
Connecticut6,1891.21×
Louisiana6,0210.91×
Oregon6,0081.03×
Kentucky5,8690.92×
Nevada4,9441×
Oklahoma4,4030.78×
Kansas3,8990.97×
Utah3,7320.82×
Mississippi3,7320.89×
Iowa3,5680.85×
Arkansas3,3150.79×
Washington, District of Columbia2,6121.7×
Hawaii2,3991.09×
Nebraska2,1020.82×
New Hampshire1,9270.96×
Rhode Island1,8911.16×
Idaho1,8260.71×
West Virginia1,8260.77×
Maine1,7990.98×
New Mexico1,6640.65×
Delaware1,4771.05×
Alaska1,1201.02×
Montana1,0590.75×
Vermont8040.9×
North Dakota7950.76×
South Dakota7840.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Riesling audience
BrandAffinityCategory
Schramsberg Vineyards441.98×
Champagne (wine region)350×Travel & Leisure
Decanter (magazine)270.83×Food & Beverages
Burgundy wine280.36×Food & Beverages
Oliver Winery247.45×Food & Beverages
Francis Ford Coppola Winery190.94×Food & Beverages
Chateau Montelena406.66×
Jordan Vineyard & Winery319.2×
Silver Oak Cellars300×
Wine Lovers153.47×Food & Beverages
Australian wine240.98×Food & Beverages
Arrington Vineyards307.69×Food & Beverages
Treasury Wine Estates282.35×Food & Beverages
Opus One Winery210.25×Food & Beverages
JUSTIN Vineyards & Winery293.33×
Stags' Leap Winery243.75×Food & Beverages
Cabernet Franc264.02×Food & Beverages
Beaulieu Vineyard340.38×Travel & Leisure
Piper-Heidsieck334.62×Food & Beverages
Court of Master Sommeliers227.5×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Riesling audience
TraitClusterScore
IndulgenceJOY4.85
Luxury OrientationPREMIUM2.18
Design AffinityPREMIUM2.04
SustainabilityBALANCE1.74
TravellingTHRILL1.65
Sports ActivityPOWER1.56

Worldwide distribution

Worldwide audience distribution share by country for Riesling
CountryShare
United States16.5%
Germany12.5%
Italy6.0%

See Riesling audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Riesling have in United States?

Riesling has an estimated audience of 510,948 people in United States, concentrated in California and New York.

What is the gender split and age of Riesling fans?

61.0% of Riesling fans are female, 39.0% are male, with an average age of 40.6 years.

Which brands do Riesling fans like most?

Riesling fans show strongest brand affinity for Schramsberg Vineyards (441.98×), Champagne (wine region) (350×), and Decanter (magazine) (270.83×) over the country average.

Where do Riesling fans live in United States?

Riesling fans in United States are most concentrated in California (reach 61,937), New York (reach 45,296), and Texas (reach 37,772). These three regions account for the largest share of the active audience.

What other brands do Riesling fans also like?

Beyond Riesling itself, the audience over-indexes on Champagne (wine region) (350×), Decanter (magazine) (270.83×), Burgundy wine (280.36×), and Oliver Winery (247.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Riesling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.