Schramsberg Vineyards Audience in United States

Schramsberg Vineyards has an estimated audience of 297,957 people in United States. 43.4% are female, 56.6% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Riesling, Prosecco, OpenTable, Cabernet Sauvignon, Chardonnay.

The average Schramsberg Vineyards fan in United States is 43.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Riesling, Prosecco, OpenTable, with strongest over-indexing on Riesling (119.36× the country average). Demographically, the Schramsberg Vineyards audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Schramsberg Vineyards fans

Demographic split for Schramsberg Vineyards audience in United States
MetricValue
Female43.4%
Male56.6%
Average age43.4
Estimated audience size297,957

Audience persona

The typical Schramsberg Vineyards fan in United States is more male, around 43.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Riesling.

Top regions in United States

Top regions ranked by reach for Schramsberg Vineyards in United States
RegionReachAffinity
California184,0855.62×
Texas22,2030.87×
Florida15,5990.77×
New York12,2070.73×
Illinois10,5441.06×
Pennsylvania5,9630.59×
Ohio5,7660.63×
Washington5,4560.91×
Virginia5,3500.74×
North Carolina5,0660.57×
Massachusetts5,0490.86×
Georgia4,9220.54×
Colorado4,7391.01×
New Jersey4,4720.59×
Tennessee4,3670.73×
Arizona3,8290.63×
Minnesota3,6440.85×
South Carolina3,0810.69×
Nevada3,0811.07×
Michigan3,0750.39×
Missouri2,7990.58×
Louisiana2,3330.61×
Oregon2,2810.67×
Wisconsin2,2430.5×
Maryland2,1480.42×
Indiana2,0010.37×
Connecticut1,9390.65×
Oklahoma1,7730.54×
Mississippi1,7490.71×
Arkansas1,6830.69×
Kansas1,6670.71×
Kentucky1,6200.43×
Alabama1,4480.35×
West Virginia1,4441.04×
Alaska1,4412.26×
Iowa1,3720.56×
Idaho1,3330.89×
Washington, District of Columbia1,3001.45×
Hawaii1,2740.99×
Nebraska1,2620.84×
Montana1,2561.52×
South Dakota1,2401.8×
Utah1,2280.46×
North Dakota1,2071.97×
New Hampshire1,1901.01×
Wyoming1,1682.64×
New Mexico1,1590.78×
Rhode Island1,1491.21×
Maine1,1481.08×
Vermont1,1302.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Schramsberg Vineyards audience
BrandAffinityCategory
Riesling119.36×Food & Beverages
Prosecco43.75×Food & Beverages
OpenTable29.87×Food & Beverages
Cabernet Sauvignon34.98×Food & Beverages
Chardonnay35.36×Food & Beverages
Beefeater Gin60.3×Food & Beverages
Blended whiskey15.96×Food & Beverages
Total Wine & More8.5×Food & Beverages
Day trading10.13×Business & Career
Veuve Clicquot18.04×Food & Beverages
Horoscope7.16×Health
Kia Sportage15.91×Cars & Mobility
Capital One2.98×Business & Career
Sparkling wine6.36×Food & Beverages
Richard Madden18.74×Movies & TV
Planet Fitness2.86×Sports
Sushi Bar33.97×Food & Beverages
Roulette10.23×Games
Wine tasting4.93×Food & Beverages
Prepackaged meal10.61×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Schramsberg Vineyards audience
TraitClusterScore
Luxury OrientationPREMIUM3
IndulgenceJOY2.33
Risk AppetiteTHRILL2.11
Design AffinityPREMIUM1.69
Pet OwnershipJOY1.57
TravellingTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for Schramsberg Vineyards
CountryShare
United States56.6%
Italy5.8%
Canada5.7%

See Schramsberg Vineyards audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Schramsberg Vineyards have in United States?

Schramsberg Vineyards has an estimated audience of 297,957 people in United States, concentrated in California and Texas.

What is the gender split and age of Schramsberg Vineyards fans?

43.4% of Schramsberg Vineyards fans are female, 56.6% are male, with an average age of 43.4 years.

Which brands do Schramsberg Vineyards fans like most?

Schramsberg Vineyards fans show strongest brand affinity for Riesling (119.36×), Prosecco (43.75×), and OpenTable (29.87×) over the country average.

Where do Schramsberg Vineyards fans live in United States?

Schramsberg Vineyards fans in United States are most concentrated in California (reach 184,085), Texas (reach 22,203), and Florida (reach 15,599). These three regions account for the largest share of the active audience.

What other brands do Schramsberg Vineyards fans also like?

Beyond Schramsberg Vineyards itself, the audience over-indexes on Prosecco (43.75×), OpenTable (29.87×), Cabernet Sauvignon (34.98×), and Chardonnay (35.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Schramsberg Vineyards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.