A data profile of the people who buy, follow and care about Schramsberg Vineyards in United States — modelled from more than twelve digital signal sources. Schramsberg Vineyards has an estimated audience of 297,957 people in United States.
The average Schramsberg Vineyards fan in United States is 43.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Riesling, Prosecco, Chardonnay, with strongest over-indexing on Riesling (441.98× the country average).
Demographically, the Schramsberg Vineyards audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Indulgence, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Schramsberg Vineyards fan in United States is more male, around 43.4 years old, with strong Indulgence tendencies and a notable affinity for Riesling.
The key figures that characterise the Schramsberg Vineyards profile in United States.
43.4% are female, 56.6% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 43.4 |
| Estimated audience size | 297,957 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 26% |
Where the Schramsberg Vineyards audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~200K | 8.28× | |
| 02 | Washington, District of Columbia | ~1K | 1.21× | |
| 03 | Alaska | <1K | 1.17× | |
| 04 | Vermont | <1K | 1.15× | |
| 05 | North Dakota | <1K | 1.11× | |
| 06 | Illinois | ~10K | 1.10× | |
| 07 | South Dakota | <1K | 1.09× | |
| 08 | Colorado | ~5K | 1.07× | |
| 09 | Nevada | ~3K | 1.07× | |
| 10 | Hawaii | ~1K | 1.06× | |
| 11 | Montana | <1K | 1.05× | |
| 12 | Rhode Island | <1K | 1.01× | |
| 13 | Delaware | <1K | 1.01× | |
| 14 | Washington | ~6K | 0.99× | |
| 15 | Minnesota | ~4K | 0.99× | |
| 16 | West Virginia | ~1K | 0.97× | |
| 17 | New Hampshire | ~1K | 0.97× | |
| 18 | Maine | ~1K | 0.97× | |
| 19 | Idaho | ~1K | 0.96× | |
| 20 | Massachusetts | ~6K | 0.95× | |
| 21 | Louisiana | ~4K | 0.94× | |
| 22 | Nebraska | ~1K | 0.94× | |
| 23 | Missouri | ~4K | 0.93× | |
| 24 | Kansas | ~2K | 0.93× | |
| 25 | New Mexico | ~1K | 0.93× | |
| 26 | Oregon | ~3K | 0.92× | |
| 27 | Mississippi | ~2K | 0.92× | |
| 28 | Arkansas | ~2K | 0.91× | |
| 29 | Iowa | ~2K | 0.91× | |
| 30 | Arizona | ~5K | 0.90× | |
| 31 | Oklahoma | ~3K | 0.88× | |
| 32 | Connecticut | ~3K | 0.88× | |
| 33 | Texas | ~20K | 0.87× | |
| 34 | Tennessee | ~5K | 0.86× | |
| 35 | South Carolina | ~4K | 0.86× | |
| 36 | Kentucky | ~3K | 0.86× | |
| 37 | Utah | ~2K | 0.86× | |
| 38 | Florida | ~20K | 0.85× | |
| 39 | Virginia | ~6K | 0.85× | |
| 40 | Alabama | ~4K | 0.84× | |
| 41 | Ohio | ~8K | 0.83× | |
| 42 | New Jersey | ~6K | 0.83× | |
| 43 | Wisconsin | ~4K | 0.82× | |
| 44 | Georgia | ~7K | 0.81× | |
| 45 | Indiana | ~4K | 0.80× | |
| 46 | North Carolina | ~7K | 0.79× | |
| 47 | Maryland | ~4K | 0.79× | |
| 48 | New York | ~10K | 0.78× | |
| 49 | Pennsylvania | ~8K | 0.78× | |
| 50 | Michigan | ~6K | 0.75× |
The strongest cross-interests of the Schramsberg Vineyards audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Riesling | Food & Beverages | 441.98× | ||
| 02 | Prosecco | Food & Beverages | 65.48× | ||
| 03 | Chardonnay | Food & Beverages | 47.54× | ||
| 04 | Cabernet Sauvignon | Food & Beverages | 45.52× | ||
| 05 | Naked Wines | Food & Beverages | 32.46× | ||
| 06 | Bordeaux wine | Food & Beverages | 18.12× | ||
| 07 | Veuve Clicquot | Food & Beverages | 17.73× | ||
| 08 | OpenTable | Food & Beverages | 16.19× | ||
| 09 | Total Wine & More | Food & Beverages | 8.23× | ||
| 10 | Sparkling wine | Food & Beverages | 6.89× | ||
| 11 | Vineyard | Food & Beverages | 5.41× | ||
| 12 | Wine tasting | Food & Beverages | 5.32× | ||
| 13 | Winery | Food & Beverages | 4.43× | ||
| 14 | IKEA | Home & Garden | 4.08× | ||
| 15 | Wine | Food & Beverages | 3.65× | ||
| 16 | Nordstrom | Shopping | 3.30× | ||
| 17 | Veganism | Food & Beverages | 2.64× | ||
| 18 | Alcoholic beverages | Food & Beverages | 2.50× | ||
| 19 | Home improvement | Home & Garden | 2.06× | ||
| 20 | Cooking | Food & Beverages | 1.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 3.04× | |
| Creativity | OPEN | 1.58× | |
| Price Sensitivity | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.75× | |
| Sustainability | BALANCE | 0.76× | |
| Tradition | CONSERVATISM | 0.87× |
Schramsberg Vineyards has an estimated audience of 297,957 people in United States, concentrated in California and Texas.
43.4% of Schramsberg Vineyards fans are female, 56.6% are male, with an average age of 43.4 years.
Schramsberg Vineyards fans show strongest brand affinity for Riesling (441.98×), Prosecco (65.48×), and Chardonnay (47.54×) over the country average.
Schramsberg Vineyards fans in United States are most concentrated in California (reach ~200K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Schramsberg Vineyards itself, the audience over-indexes on Prosecco (65.48×), Chardonnay (47.54×), Cabernet Sauvignon (45.52×), and Naked Wines (32.46×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Schramsberg Vineyards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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