Chardonnay Audience in United States

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Chardonnay has an estimated audience of 1,922,564 people in United States. 56.2% are female, 43.8% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Decanter (magazine), Cabernet Sauvignon, Champagne (wine region), Schramsberg Vineyards, Red wine.

The average Chardonnay fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Decanter (magazine), Cabernet Sauvignon, Champagne (wine region), with strongest over-indexing on Decanter (magazine) (43.14× the country average). Demographically, the Chardonnay audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Wine

Demographics of Chardonnay fans

Demographic split for Chardonnay audience in United States
MetricValue
Female56.2%
Male43.8%
Average age40.9
Estimated audience size1,922,564

Audience persona

The typical Chardonnay fan in United States is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Decanter (magazine).

Top regions in United States

Top regions ranked by reach for Chardonnay in United States
RegionReachAffinity
California251,2611.19×
Texas147,7520.89×
Florida138,9791.07×
New York123,7241.15×
Massachusetts79,9542.11×
Pennsylvania63,1610.98×
Illinois59,7570.93×
Georgia54,7090.92×
Ohio54,2070.92×
North Carolina52,1000.9×
New Jersey49,0521×
Virginia43,3400.93×
Michigan41,1210.82×
Washington38,6531×
Arizona36,4880.93×
Tennessee34,3640.89×
Rhode Island32,7515.35×
Maryland29,9760.91×
Indiana29,3610.84×
Missouri28,6780.93×
Colorado27,4260.91×
Alabama25,5420.95×
South Carolina24,6410.85×
Louisiana24,6120.99×
Minnesota24,0550.87×
Wisconsin22,8190.79×
Oregon20,3100.92×
Nevada19,7731.06×
Kentucky19,5630.81×
Connecticut19,5291.01×
Oklahoma17,4530.82×
Arkansas13,0890.83×
Utah12,9140.75×
Kansas12,8460.85×
Iowa12,5070.79×
Mississippi12,3120.78×
Hawaii10,6551.29×
Idaho7,9780.83×
Nebraska7,2580.75×
Washington, District of Columbia7,1201.23×
New Mexico6,5400.68×
New Hampshire6,0580.8×
West Virginia5,4380.61×
Maine5,0780.74×
Delaware4,8760.92×
Alaska4,1591.01×
Montana3,9640.74×
South Dakota2,9820.67×
North Dakota2,8470.72×
Vermont2,3990.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chardonnay audience
BrandAffinityCategory
Decanter (magazine)43.14×Food & Beverages
Cabernet Sauvignon19.71×Food & Beverages
Champagne (wine region)38.09×Travel & Leisure
Schramsberg Vineyards47.54×
Red wine7.1×Food & Beverages
Sauvignon blanc22.73×Food & Beverages
Burgundy wine32.69×Food & Beverages
Pinot noir16.15×Food & Beverages
French wine16.54×Food & Beverages
Merlot22.5×Food & Beverages
Francis Ford Coppola Winery22.67×Food & Beverages
Wine cellar8.83×Food & Beverages
Riesling30.2×Food & Beverages
White wine7.36×Food & Beverages
California wine13.07×Food & Beverages
Wine Spectator14.3×Food & Beverages
Silver Oak Cellars37.5×
Chateau Montelena44.35×
Oliver Winery26.56×Food & Beverages
Wine Lovers18.91×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chardonnay audience
TraitClusterScore
IndulgenceJOY2.55
Design AffinityPREMIUM2.41
DIY MentalityTHRILL1.74
SustainabilityBALANCE1.66
Luxury OrientationPREMIUM1.65
Quality AwarenessPREMIUM1.55

Worldwide distribution

Worldwide audience distribution share by country for Chardonnay
CountryShare
United States25.5%
Italy7.9%
Japan6.4%

See Chardonnay audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Chardonnay have in United States?

Chardonnay has an estimated audience of 1,922,564 people in United States, concentrated in California and Texas.

What is the gender split and age of Chardonnay fans?

56.2% of Chardonnay fans are female, 43.8% are male, with an average age of 40.9 years.

Which brands do Chardonnay fans like most?

Chardonnay fans show strongest brand affinity for Decanter (magazine) (43.14×), Cabernet Sauvignon (19.71×), and Champagne (wine region) (38.09×) over the country average.

Where do Chardonnay fans live in United States?

Chardonnay fans in United States are most concentrated in California (reach 251,261), Texas (reach 147,752), and Florida (reach 138,979). These three regions account for the largest share of the active audience.

What other brands do Chardonnay fans also like?

Beyond Chardonnay itself, the audience over-indexes on Cabernet Sauvignon (19.71×), Champagne (wine region) (38.09×), Schramsberg Vineyards (47.54×), and Red wine (7.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chardonnay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.