Rascasse Audience Intelligence

Chardonnay Audience in United States

A data profile of the people who buy, follow and care about Chardonnay in United States — modelled from more than twelve digital signal sources. Chardonnay has an estimated audience of 1,922,564 people in United States.

#12among Wine in United States#6451among Topic in United States#890in Food & Beverages

The average Chardonnay fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Decanter (magazine), Cabernet Sauvignon, Champagne (wine region), with strongest over-indexing on Decanter (magazine) (43.14× the country average).

Demographically, the Chardonnay audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chardonnay fan in United States is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Decanter (magazine).

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chardonnay profile in United States.

Audience size
1.9M
in United States
Gender
56.2%♀
43.8% male
Age
40.9
average years
Country rank
#14676
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chardonnay fans

56.2% are female, 43.8% are male, average age 40.9.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Chardonnay audience in United States
MetricValue
Female56.2%
Male43.8%
Average age40.9
Estimated audience size1,922,564
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Chardonnay audience in United States
Age bracketShare%
16-198%
20-2925%
30-3924%
40-4924%
50+18%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Chardonnay audience comes from United States.

Worldwide audience distribution share by country for Chardonnay
CountryShare
United States25.5%
Italy7.9%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chardonnay audience in United States is strongest.

Fig. 05

Top regions by affinity

Chardonnay fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~30K5.51×
02Massachusetts~80K2.01×
03Hawaii~10K1.29×
04Washington, District of Columbia~7K1.19×
05California~200K1.12×
06New York~100K1.08×
07Alaska~4K1.06×
08Florida~100K1.03×
09Nevada~20K1.03×
10Connecticut~20K1.02×
11Washington~40K0.99×
12New Jersey~50K0.98×
13Louisiana~20K0.98×
14Delaware~5K0.96×
15Pennsylvania~60K0.94×
16Alabama~20K0.92×
17Oregon~20K0.92×
18Georgia~50K0.91×
19Maryland~30K0.91×
20Missouri~30K0.91×
21Idaho~9K0.90×
22Virginia~40K0.89×
23Arizona~30K0.89×
24Illinois~60K0.88×
25Ohio~50K0.88×
26Tennessee~30K0.88×
27Colorado~30K0.88×
28North Carolina~50K0.87×
29Mississippi~10K0.87×
30Texas~100K0.86×
31Kansas~10K0.86×
32South Carolina~20K0.85×
33Minnesota~20K0.85×
34Arkansas~10K0.85×
35Oklahoma~20K0.84×
36New Hampshire~6K0.84×
37Kentucky~20K0.83×
38Nebraska~8K0.82×
39North Dakota~3K0.82×
40Indiana~30K0.81×
41Iowa~10K0.81×
42Montana~4K0.81×
43Vermont~3K0.81×
44Michigan~40K0.80×
45Maine~6K0.80×
46South Dakota~4K0.80×
47Wisconsin~20K0.79×
48Utah~10K0.74×
49New Mexico~7K0.73×
50West Virginia~6K0.71×
Fig. 06

Affinity by region

Affinity by region — Chardonnay, United States
0.71×1.00×5.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chardonnay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chardonnay audience
#·InterestCategoryAffinity×
01Schramsberg VineyardsPOI47.54×
02Chateau MontelenaBrand44.35×
03Decanter (magazine)Food & Beverages43.14×
04Champagne (wine region)Travel & Leisure38.09×
05Silver Oak CellarsPOI37.50×
06Burgundy wineFood & Beverages32.69×
07RieslingFood & Beverages30.20×
08Oliver WineryFood & Beverages26.56×
09Sauvignon blancFood & Beverages22.73×
10Francis Ford Coppola WineryFood & Beverages22.67×
11MerlotFood & Beverages22.50×
12Cabernet SauvignonFood & Beverages19.71×
13Wine LoversFood & Beverages18.91×
14French wineFood & Beverages16.54×
15Pinot noirFood & Beverages16.15×
16Wine SpectatorFood & Beverages14.30×
17California wineFood & Beverages13.07×
18Wine cellarFood & Beverages8.83×
19White wineFood & Beverages7.36×
20Red wineFood & Beverages7.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chardonnay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chardonnay audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.06×
Design AffinityPREMIUM1.63×
Community OrientationOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chardonnay audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
ExtroversionTHRILL1.05×
Social Media UsageJOY1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chardonnay have in United States?

Chardonnay has an estimated audience of 1,922,564 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chardonnay fans?

56.2% of Chardonnay fans are female, 43.8% are male, with an average age of 40.9 years.

03

Which brands do Chardonnay fans like most?

Chardonnay fans show strongest brand affinity for Decanter (magazine) (43.14×), Cabernet Sauvignon (19.71×), and Champagne (wine region) (38.09×) over the country average.

04

Where do Chardonnay fans live in United States?

Chardonnay fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Chardonnay fans also like?

Beyond Chardonnay itself, the audience over-indexes on Cabernet Sauvignon (19.71×), Champagne (wine region) (38.09×), Schramsberg Vineyards (47.54×), and Red wine (7.1×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Chardonnay audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chardonnay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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