Rascasse Audience Intelligence

French wine Audience in United States

A data profile of the people who buy, follow and care about French wine in United States — modelled from more than twelve digital signal sources. French wine has an estimated audience of 1,866,114 people in United States.

#13among Wine in United States#6561among Topic in United States#909in Food & Beverages

The average French wine fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Naked Wines, Sparkling wine, Wine Lovers, with strongest over-indexing on Naked Wines (19.53× the country average).

Demographically, the French wine audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical French wine fan in United States is balanced, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Naked Wines.

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the French wine profile in United States.

Audience size
1.9M
in United States
Gender
54.8%♀
45.2% male
Age
43.0
average years
Country rank
#15046
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of French wine fans

54.8% are female, 45.2% are male, average age 43.0.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for French wine audience in United States
MetricValue
Female54.8%
Male45.2%
Average age43.0
Estimated audience size1,866,114
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the French wine audience in United States
Age bracketShare%
16-198%
20-2919%
30-3923%
40-4925%
50+25%
Fig. 04

Worldwide distribution

17.9%

of the worldwide French wine audience comes from United States.

Worldwide audience distribution share by country for French wine
CountryShare
United States17.9%
France11.8%
Brazil9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the French wine audience in United States is strongest.

Fig. 05

Top regions by affinity

French wine fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.78×
02New York~200K1.62×
03Massachusetts~50K1.48×
04Connecticut~30K1.46×
05New Jersey~70K1.41×
06Colorado~40K1.22×
07Rhode Island~7K1.21×
08Maine~8K1.17×
09Florida~100K1.14×
10Vermont~4K1.14×
11California~200K1.12×
12New Hampshire~8K1.12×
13Hawaii~9K1.11×
14Virginia~50K1.10×
15Maryland~40K1.10×
16Illinois~70K1.09×
17South Carolina~30K1.07×
18Georgia~60K1.05×
19Louisiana~30K1.04×
20North Carolina~60K1.03×
21Pennsylvania~60K1.01×
22Delaware~5K1.01×
23Washington~40K0.99×
24Minnesota~30K0.99×
25Oregon~20K0.99×
26Montana~5K0.97×
27Tennessee~40K0.95×
28Missouri~30K0.94×
29Alaska~4K0.94×
30Nevada~20K0.92×
31Texas~100K0.91×
32Wisconsin~30K0.90×
33Alabama~20K0.90×
34Ohio~50K0.88×
35Kansas~10K0.88×
36North Dakota~3K0.88×
37Michigan~40K0.87×
38Nebraska~8K0.87×
39Idaho~8K0.87×
40South Dakota~4K0.86×
41Kentucky~20K0.85×
42Mississippi~10K0.84×
43Indiana~30K0.83×
44Arizona~30K0.82×
45Oklahoma~20K0.82×
46Arkansas~10K0.81×
47New Mexico~8K0.81×
48West Virginia~7K0.81×
49Iowa~10K0.78×
50Utah~10K0.77×
Fig. 06

Affinity by region

Affinity by region — French wine, United States
0.77×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the French wine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for French wine audience
#·InterestCategoryAffinity×
01Champagne (wine region)Travel & Leisure28.37×
02Wine LoversFood & Beverages24.47×
03Spanish wineFood & Beverages21.82×
04EnotecaFood & Beverages20.51×
05Naked WinesFood & Beverages19.53×
06Decanter (magazine)Food & Beverages17.87×
07rose wineFood & Beverages17.55×
08Wine tasting descriptorsFood & Beverages16.05×
09Bordeaux wineTopic14.66×
10HE/ROMusic & Radio13.95×
11Wine.comFood & Beverages12.26×
12Seasons 52Food & Beverages9.26×
13Italian wineFood & Beverages8.11×
14ProseccoFood & Beverages7.99×
15Sparkling wineFood & Beverages7.00×
16GrapeFood & Beverages6.92×
17BottleFood & Beverages5.66×
18ChampagneFood & Beverages5.53×
19Total Wine & MoreFood & Beverages4.35×
20ArtisanHome & Garden3.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the French wine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by French wine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.49×
TravellingTHRILL1.58×
Quality AwarenessPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by French wine audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.14×
MindfulnessBALANCE1.17×
Sports ActivityPOWER1.20×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does French wine have in United States?

French wine has an estimated audience of 1,866,114 people in United States, concentrated in California and New York.

02

What is the gender split and age of French wine fans?

54.8% of French wine fans are female, 45.2% are male, with an average age of 43.0 years.

03

Which brands do French wine fans like most?

French wine fans show strongest brand affinity for Naked Wines (19.53×), Sparkling wine (7×), and Wine Lovers (24.47×) over the country average.

04

Where do French wine fans live in United States?

French wine fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do French wine fans also like?

Beyond French wine itself, the audience over-indexes on Sparkling wine (7×), Wine Lovers (24.47×), HE/RO (13.95×), and Grape (6.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wine audiences in United States

See French wine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for French wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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