French wine Audience in United States

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French wine has an estimated audience of 1,866,114 people in United States. 54.8% are female, 45.2% are male, average age 43.0. Top regions: California, New York, Florida. Top brand affinities: Sparkling wine, Wine Lovers, Grape, HE/RO, Spanish wine.

The average French wine fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Sparkling wine, Wine Lovers, Grape, with strongest over-indexing on Sparkling wine (7× the country average). Demographically, the French wine audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Wine

Demographics of French wine fans

Demographic split for French wine audience in United States
MetricValue
Female54.8%
Male45.2%
Average age43.0
Estimated audience size1,866,114

Audience persona

The typical French wine fan in United States is balanced, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Sparkling wine.

Top regions in United States

Top regions ranked by reach for French wine in United States
RegionReachAffinity
California231,8661.13×
New York169,7661.63×
Florida154,2081.22×
Texas147,7720.92×
New Jersey68,8271.45×
Illinois68,3921.1×
Pennsylvania66,5771.06×
Georgia62,0801.08×
North Carolina60,7251.08×
Ohio54,3560.95×
Massachusetts53,1181.44×
Virginia51,9221.14×
Michigan45,6160.93×
Washington40,5941.08×
Maryland36,1801.13×
Colorado34,4721.17×
Tennessee33,3410.89×
Indiana31,2510.92×
Minnesota29,2141.09×
Arizona27,9510.73×
Missouri27,5490.92×
South Carolina27,3450.97×
Connecticut26,3761.41×
Wisconsin24,9830.89×
Louisiana23,8190.99×
Oregon21,2350.99×
Kentucky20,6600.88×
Alabama18,6940.72×
Oklahoma17,7980.86×
Nevada17,0000.94×
Kansas13,8190.94×
Utah11,7460.7×
Iowa11,5980.75×
Arkansas11,4330.74×
Mississippi11,2940.73×
Washington, District of Columbia11,1551.99×
Hawaii8,4161.05×
New Hampshire8,2181.12×
Nebraska7,8720.84×
Rhode Island7,5911.28×
Maine7,5861.13×
Idaho7,0080.75×
New Mexico6,4390.69×
Delaware5,7161.11×
West Virginia5,6370.65×
Montana4,7160.91×
Vermont3,2240.98×
Alaska3,0290.76×
North Dakota2,7190.71×
South Dakota2,6060.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for French wine audience
BrandAffinityCategory
Sparkling wine7×Food & Beverages
Wine Lovers24.47×Food & Beverages
Grape6.92×Food & Beverages
HE/RO13.95×Music & Radio
Spanish wine21.82×Food & Beverages
Enoteca20.51×Food & Beverages
rose wine17.55×Food & Beverages
Champagne (wine region)28.37×Travel & Leisure
Wine tasting descriptors16.05×Food & Beverages
Champagne5.53×Food & Beverages
Bordeaux wine14.66×
Seasons 529.26×Food & Beverages
Artisan3.35×Home & Garden
Italian wine8.11×Food & Beverages
Prosecco7.99×Food & Beverages
Wine.com12.26×Food & Beverages
Total Wine & More4.35×Food & Beverages
Bottle5.66×Food & Beverages
Bordeaux19.16×Travel & Leisure
Manhattan2.5×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by French wine audience
TraitClusterScore
IndulgenceJOY5.87
Design AffinityPREMIUM2.37
Luxury OrientationPREMIUM2.17
TravellingTHRILL2.1
SustainabilityBALANCE2.01
Family OrientationCONSERVATISM1.98

Worldwide distribution

Worldwide audience distribution share by country for French wine
CountryShare
United States17.9%
France11.8%
Brazil9.0%

See French wine audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does French wine have in United States?

French wine has an estimated audience of 1,866,114 people in United States, concentrated in California and New York.

What is the gender split and age of French wine fans?

54.8% of French wine fans are female, 45.2% are male, with an average age of 43.0 years.

Which brands do French wine fans like most?

French wine fans show strongest brand affinity for Sparkling wine (7×), Wine Lovers (24.47×), and Grape (6.92×) over the country average.

Where do French wine fans live in United States?

French wine fans in United States are most concentrated in California (reach 231,866), New York (reach 169,766), and Florida (reach 154,208). These three regions account for the largest share of the active audience.

What other brands do French wine fans also like?

Beyond French wine itself, the audience over-indexes on Wine Lovers (24.47×), Grape (6.92×), HE/RO (13.95×), and Spanish wine (21.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for French wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.