Wine.com Audience in United States

Wine.com logo

Wine.com has an estimated audience of 1,516,673 people in United States. 53.3% are female, 46.7% are male, average age 42.2. Top regions: California, New York, Pennsylvania. Top brand affinities: MeatEater, Muk-bang, Karbala, Governor of Michigan, Goop.

The average Wine.com fan in United States is 42.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Pennsylvania. Top brand affinities include MeatEater, Muk-bang, Karbala, with strongest over-indexing on MeatEater (60.26× the country average). Demographically, the Wine.com audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Wine

Demographics of Wine.com fans

Demographic split for Wine.com audience in United States
MetricValue
Female53.3%
Male46.7%
Average age42.2
Estimated audience size1,516,673

Audience persona

The typical Wine.com fan in United States is balanced, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for MeatEater.

Top regions in United States

Top regions ranked by reach for Wine.com in United States
RegionReachAffinity
California241,3871.45×
New York188,8492.23×
Pennsylvania117,9712.31×
Florida111,9351.09×
Texas83,8700.64×
New Jersey63,5601.65×
Illinois52,5591.04×
Ohio47,2881.01×
North Carolina44,8810.98×
Massachusetts42,3121.42×
Virginia39,3341.06×
Georgia38,5010.82×
Maryland35,3791.36×
Colorado33,5401.4×
Washington32,0111.05×
South Carolina29,6471.3×
Arizona28,4710.92×
Connecticut28,1121.85×
Oregon23,7371.37×
Missouri22,9210.94×
Wisconsin17,4310.76×
Michigan16,6650.42×
Minnesota16,3370.75×
Indiana16,2130.59×
Nevada14,3620.98×
Hawaii11,3881.75×
Tennessee11,3660.37×
Iowa11,3200.91×
Kentucky10,2370.54×
Arkansas9,9850.8×
Louisiana9,5590.49×
Kansas9,3150.78×
New Hampshire7,8111.31×
Oklahoma7,4300.44×
Rhode Island7,3821.53×
Idaho7,2640.96×
New Mexico7,1230.94×
Alabama7,0780.33×
West Virginia6,6560.94×
Nebraska6,0220.79×
Washington, District of Columbia5,3961.18×
Alaska4,4281.36×
Utah4,2760.31×
Vermont4,2621.6×
Mississippi3,4210.27×
Maine2,7270.5×
Wyoming2,6111.16×
Montana2,4570.58×
Delaware2,1560.52×
South Dakota2,0780.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wine.com audience
BrandAffinityCategory
MeatEater60.26×Movies & TV
Muk-bang111.99×Food & Beverages
Karbala34.2×Travel & Leisure
Governor of Michigan18.85×Politics & Society
Goop11.84×Internet & Social Media
Hibachi16.62×Food & Beverages
Staycation6.05×Home & Garden
Google Home11.69×Technology & Electronics
Fairy godmother13.43×Literature
Wok11.48×Food & Beverages
headspace15.7×Health
Grinch6.72×Movies & TV
Vocal harmony7.51×Music & Radio
Cherish (group)16.96×Music & Radio
Historic site6.36×Arts & Culture
Ken Burns10.6×Movies & TV
Hipster13.54×Politics & Society
Grace Slick12.01×Music & Radio
TV Fanatic13.34×Movies & TV
Product design2.42×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wine.com audience
TraitClusterScore
IndulgenceJOY4.84
Design AffinityPREMIUM2.65
Luxury OrientationPREMIUM2.42
Quality AwarenessPREMIUM1.92
TravellingTHRILL1.81
Sports ActivityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Wine.com
CountryShare
United States91.4%
Brazil1.4%
Italy1.1%

See Wine.com audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Wine.com have in United States?

Wine.com has an estimated audience of 1,516,673 people in United States, concentrated in California and New York.

What is the gender split and age of Wine.com fans?

53.3% of Wine.com fans are female, 46.7% are male, with an average age of 42.2 years.

Which brands do Wine.com fans like most?

Wine.com fans show strongest brand affinity for MeatEater (60.26×), Muk-bang (111.99×), and Karbala (34.2×) over the country average.

Where do Wine.com fans live in United States?

Wine.com fans in United States are most concentrated in California (reach 241,387), New York (reach 188,849), and Pennsylvania (reach 117,971). These three regions account for the largest share of the active audience.

What other brands do Wine.com fans also like?

Beyond Wine.com itself, the audience over-indexes on Muk-bang (111.99×), Karbala (34.2×), Governor of Michigan (18.85×), and Goop (11.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wine.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.