Rascasse Audience Intelligence

Sparkling wine Audience in United States

A data profile of the people who buy, follow and care about Sparkling wine in United States — modelled from more than twelve digital signal sources. Sparkling wine has an estimated audience of 13,077,293 people in United States.

#1among Wine in United States#1809among Topic in United States#215in Food & Beverages

The average Sparkling wine fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include White wine, Red wine, Champagne, with strongest over-indexing on White wine (8.43× the country average).

Demographically, the Sparkling wine audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sparkling wine fan in United States is more female, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for White wine.

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sparkling wine profile in United States.

Audience size
13.1M
in United States
Gender
55.2%♀
44.8% male
Age
39.2
average years
Country rank
#2723
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sparkling wine fans

55.2% are female, 44.8% are male, average age 39.2.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Sparkling wine audience in United States
MetricValue
Female55.2%
Male44.8%
Average age39.2
Estimated audience size13,077,293
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Sparkling wine audience in United States
Age bracketShare%
16-1916%
20-2923%
30-3922%
40-4920%
50+18%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Sparkling wine audience comes from United States.

Worldwide audience distribution share by country for Sparkling wine
CountryShare
United States15.0%
Japan14.4%
Italy7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sparkling wine audience in United States is strongest.

Fig. 05

Top regions by affinity

Sparkling wine fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K1.40×
02California~2M1.26×
03Hawaii~70K1.25×
04New York~900K1.23×
05New Jersey~400K1.23×
06Maryland~300K1.23×
07Missouri~300K1.23×
08Florida~1M1.22×
09Massachusetts~300K1.20×
10Louisiana~200K1.17×
11Nevada~100K1.14×
12Georgia~500K1.13×
13Connecticut~100K1.13×
14Kansas~100K1.10×
15Illinois~500K1.09×
16South Carolina~200K1.09×
17Rhode Island~40K1.07×
18Texas~1M1.05×
19Delaware~40K1.05×
20Colorado~200K1.04×
21Virginia~300K1.03×
22Washington~300K1.03×
23Tennessee~300K1.03×
24Minnesota~200K1.03×
25Pennsylvania~400K1.02×
26North Carolina~400K1.02×
27Alaska~30K1.02×
28Michigan~300K1.00×
29Oregon~100K1.00×
30Mississippi~100K0.98×
31Arizona~300K0.95×
32Kentucky~200K0.95×
33Arkansas~100K0.95×
34Alabama~200K0.93×
35Wisconsin~200K0.92×
36Maine~40K0.92×
37Nebraska~60K0.90×
38New Hampshire~50K0.90×
39North Dakota~20K0.90×
40Vermont~20K0.90×
41Oklahoma~100K0.89×
42Ohio~300K0.86×
43Montana~30K0.85×
44Indiana~200K0.84×
45Iowa~90K0.82×
46Idaho~50K0.82×
47New Mexico~50K0.81×
48Utah~90K0.80×
49South Dakota~20K0.80×
50West Virginia~50K0.79×
Fig. 06

Affinity by region

Affinity by region — Sparkling wine, United States
0.79×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sparkling wine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sparkling wine audience
#·InterestCategoryAffinity×
01White wineFood & Beverages8.43×
02Wine bottleFood & Beverages8.17×
03ProseccoFood & Beverages8.14×
04Naked WinesFood & Beverages7.32×
05Red wineFood & Beverages6.83×
06ChampagneFood & Beverages6.21×
07Wine & SpiritsFood & Beverages5.28×
08Total Wine & MoreFood & Beverages4.94×
09Wine tastingFood & Beverages4.81×
10Speedway LLCFood & Beverages4.44×
11WineryFood & Beverages3.81×
12WhiskyFood & Beverages3.00×
13Papa John's PizzaFood & Beverages2.54×
14AlcoholFood & Beverages2.32×
157-ElevenShopping2.30×
16WineFood & Beverages2.20×
17CocktailFood & Beverages2.04×
18StarbucksFood & Beverages1.86×
19Macy'sShopping1.77×
20Trader Joe'sShopping1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sparkling wine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sparkling wine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.45×
Convenience OrientationPREMIUM1.47×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sparkling wine audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.11×
Pet OwnershipJOY1.13×
Sports ActivityPOWER1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sparkling wine have in United States?

Sparkling wine has an estimated audience of 13,077,293 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sparkling wine fans?

55.2% of Sparkling wine fans are female, 44.8% are male, with an average age of 39.2 years.

03

Which brands do Sparkling wine fans like most?

Sparkling wine fans show strongest brand affinity for White wine (8.43×), Red wine (6.83×), and Champagne (6.21×) over the country average.

04

Where do Sparkling wine fans live in United States?

Sparkling wine fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Sparkling wine fans also like?

Beyond Sparkling wine itself, the audience over-indexes on Red wine (6.83×), Champagne (6.21×), Wine tasting (4.81×), and Wine & Spirits (5.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wine audiences in United States

See Sparkling wine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sparkling wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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