Sparkling wine Audience in United States

Sparkling wine logo

Sparkling wine has an estimated audience of 13,077,293 people in United States. 55.2% are female, 44.8% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: White wine, Red wine, Champagne, Wine tasting, Wine & Spirits.

The average Sparkling wine fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include White wine, Red wine, Champagne, with strongest over-indexing on White wine (8.43× the country average). Demographically, the Sparkling wine audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Wine

Demographics of Sparkling wine fans

Demographic split for Sparkling wine audience in United States
MetricValue
Female55.2%
Male44.8%
Average age39.2
Estimated audience size13,077,293

Audience persona

The typical Sparkling wine fan in United States is more female, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for White wine.

Top regions in United States

Top regions ranked by reach for Sparkling wine in United States
RegionReachAffinity
California1,772,0171.23×
Texas1,299,0861.16×
Florida1,002,2561.13×
New York940,8991.29×
Illinois509,0501.17×
Pennsylvania455,4941.03×
Georgia450,1721.12×
New Jersey418,2181.26×
North Carolina404,3841.03×
Ohio372,2440.92×
Michigan360,0561.05×
Virginia347,2021.09×
Massachusetts310,1941.2×
Washington307,4811.17×
Maryland295,4481.31×
Arizona270,6981.01×
Tennessee264,5031.01×
Missouri254,3431.21×
Colorado224,9681.09×
Minnesota224,5061.2×
Indiana213,2240.89×
South Carolina205,4081.04×
Louisiana191,9551.14×
Wisconsin186,2320.95×
Alabama165,8520.91×
Oregon164,5911.1×
Kentucky164,2431×
Oklahoma142,3590.98×
Connecticut140,2701.07×
Nevada130,8891.03×
Kansas113,9701.11×
Arkansas107,2091×
Utah103,6900.89×
Mississippi103,5180.96×
Iowa90,9660.84×
Hawaii62,4871.11×
Nebraska59,3650.91×
Idaho51,9080.79×
Washington, District of Columbia50,3131.28×
New Mexico49,8850.76×
West Virginia43,8720.72×
New Hampshire39,1610.76×
Rhode Island38,1780.92×
Maine33,7950.72×
Delaware33,2130.92×
Montana26,6360.73×
Alaska25,5390.91×
North Dakota23,3060.87×
South Dakota20,4050.68×
Vermont14,3050.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sparkling wine audience
BrandAffinityCategory
White wine8.43×Food & Beverages
Red wine6.83×Food & Beverages
Champagne6.21×Food & Beverages
Wine tasting4.81×Food & Beverages
Wine & Spirits5.28×Food & Beverages
Wine2.2×Food & Beverages
Winery3.81×Food & Beverages
Total Wine & More4.94×Food & Beverages
Whisky3×Food & Beverages
Speedway LLC4.44×Food & Beverages
Prosecco8.14×Food & Beverages
Starbucks1.86×Food & Beverages
Macy's1.77×Shopping
Alcohol2.32×Food & Beverages
Cocktail2.04×Food & Beverages
Wine bottle8.17×Food & Beverages
7-Eleven2.3×Shopping
Grape3.55×Food & Beverages
God1.55×Politics & Society
The UPS Store1.84×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sparkling wine audience
TraitClusterScore
Luxury OrientationPREMIUM2.45
IndulgenceJOY2.44
Risk AppetiteTHRILL1.99
Design AffinityPREMIUM1.52
LGBTQ+ IdentityOPEN1.45
TravellingTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Sparkling wine
CountryShare
United States15.0%
Japan14.4%
Italy7.7%

See Sparkling wine audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Sparkling wine have in United States?

Sparkling wine has an estimated audience of 13,077,293 people in United States, concentrated in California and Texas.

What is the gender split and age of Sparkling wine fans?

55.2% of Sparkling wine fans are female, 44.8% are male, with an average age of 39.2 years.

Which brands do Sparkling wine fans like most?

Sparkling wine fans show strongest brand affinity for White wine (8.43×), Red wine (6.83×), and Champagne (6.21×) over the country average.

Where do Sparkling wine fans live in United States?

Sparkling wine fans in United States are most concentrated in California (reach 1,772,017), Texas (reach 1,299,086), and Florida (reach 1,002,256). These three regions account for the largest share of the active audience.

What other brands do Sparkling wine fans also like?

Beyond Sparkling wine itself, the audience over-indexes on Red wine (6.83×), Champagne (6.21×), Wine tasting (4.81×), and Wine & Spirits (5.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sparkling wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.