Wine & Spirits Audience in United States

Wine & Spirits logo

Wine & Spirits has an estimated audience of 13,816,846 people in United States. 52.3% are female, 47.7% are male, average age 39.4. Top regions: Pennsylvania, New York, Florida. Top brand affinities: MeatEater, Bank account, Muk-bang, Natural rubber, Unique Gifts.

The average Wine & Spirits fan in United States is 39.4 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, Florida. Top brand affinities include MeatEater, Bank account, Muk-bang, with strongest over-indexing on MeatEater (16.63× the country average). Demographically, the Wine & Spirits audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Wine & Spirits fans

Demographic split for Wine & Spirits audience in United States
MetricValue
Female52.3%
Male47.7%
Average age39.4
Estimated audience size13,816,846

Audience persona

The typical Wine & Spirits fan in United States is balanced, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for MeatEater.

Top regions in United States

Top regions ranked by reach for Wine & Spirits in United States
RegionReachAffinity
Pennsylvania8,460,00021.09×
New York895,7121.16×
Florida648,9000.69×
California511,0960.34×
New Jersey332,9390.95×
Minnesota313,7031.58×
Tennessee304,3101.1×
Maryland274,9511.16×
Texas243,9080.21×
Oklahoma201,6581.31×
Ohio198,2650.47×
Georgia197,4580.46×
Illinois176,5500.38×
Massachusetts171,9350.63×
Colorado149,4950.69×
Mississippi116,0551.02×
South Carolina114,0920.55×
Kentucky110,7700.64×
Louisiana93,5890.53×
Connecticut87,9550.63×
Iowa82,0590.72×
Washington78,2160.28×
Missouri77,7530.35×
Virginia69,5190.21×
North Carolina68,9100.17×
Michigan60,7300.17×
Delaware50,8021.33×
Arkansas47,9540.42×
Indiana47,3470.19×
Kansas47,3350.43×
Nevada44,5640.33×
Nebraska43,1450.62×
Wisconsin41,5290.2×
Washington, District of Columbia36,6810.88×
Alabama35,7400.19×
Arizona30,9040.11×
Montana27,1360.71×
West Virginia26,7370.42×
Alaska26,6820.9×
Oregon24,6370.16×
Hawaii23,5860.4×
South Dakota22,9580.72×
Utah22,7410.18×
North Dakota22,3540.79×
New Hampshire22,0310.4×
Wyoming21,6291.06×
New Mexico21,4600.31×
Rhode Island21,2730.48×
Maine21,2600.43×
Vermont20,9230.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wine & Spirits audience
BrandAffinityCategory
MeatEater16.63×Movies & TV
Bank account3.87×Business & Career
Muk-bang22.31×Food & Beverages
Natural rubber2.29×Cars & Mobility
Unique Gifts2.44×Shopping
Collectable1.6×Kids & Family
Staycation3.24×Home & Garden
Nebraska Cornhuskers football3.22×Sports
Birthday Gifts2.7×Kids & Family
Jesse Plemons2.82×Movies & TV
Home equity1.58×Home & Garden
JDSU2.41×Business & Career
Regional styles of Mexican music1.99×Music & Radio
Jaws3.48×Movies & TV
Urban horticulture2.25×Home & Garden
Eater LA7.69×Food & Beverages
Queens College, City University of New York4.15×Business & Career
Karbala5.01×Travel & Leisure
Mothercare1.58×Kids & Family
Nipsey Hussle2.84×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wine & Spirits audience
TraitClusterScore
IndulgenceJOY3.05
LGBTQ+ IdentityOPEN2.32
Design AffinityPREMIUM2.18
Luxury OrientationPREMIUM1.82
Early Adopter MentalityPOWER1.61
Sports ActivityPOWER1.58

Worldwide distribution

Worldwide audience distribution share by country for Wine & Spirits
CountryShare
United States20.1%
Japan14.5%
Italy6.9%

See Wine & Spirits audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Wine & Spirits have in United States?

Wine & Spirits has an estimated audience of 13,816,846 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of Wine & Spirits fans?

52.3% of Wine & Spirits fans are female, 47.7% are male, with an average age of 39.4 years.

Which brands do Wine & Spirits fans like most?

Wine & Spirits fans show strongest brand affinity for MeatEater (16.63×), Bank account (3.87×), and Muk-bang (22.31×) over the country average.

Where do Wine & Spirits fans live in United States?

Wine & Spirits fans in United States are most concentrated in Pennsylvania (reach 8,460,000), New York (reach 895,712), and Florida (reach 648,900). These three regions account for the largest share of the active audience.

What other brands do Wine & Spirits fans also like?

Beyond Wine & Spirits itself, the audience over-indexes on Bank account (3.87×), Muk-bang (22.31×), Natural rubber (2.29×), and Unique Gifts (2.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wine & Spirits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.