Sauvignon blanc Audience in United States
Sauvignon blanc has an estimated audience of 1,050,306 people in United States. 55.5% are female, 44.5% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: French wine, Wine.com, Malbec, Wine tasting, Wine & Spirits.
The average Sauvignon blanc fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include French wine, Wine.com, Malbec, with strongest over-indexing on French wine (74.37× the country average). Demographically, the Sauvignon blanc audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Wine
Demographics of Sauvignon blanc fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 42.1 |
| Estimated audience size | 1,050,306 |
Audience persona
The typical Sauvignon blanc fan in United States is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for French wine.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 131,559 | 1.14× |
| Texas | 91,569 | 1.01× |
| Florida | 89,090 | 1.25× |
| New York | 86,529 | 1.47× |
| Illinois | 42,901 | 1.23× |
| Pennsylvania | 42,415 | 1.2× |
| New Jersey | 35,728 | 1.34× |
| Georgia | 35,234 | 1.09× |
| North Carolina | 34,916 | 1.1× |
| Ohio | 29,945 | 0.93× |
| Massachusetts | 29,921 | 1.45× |
| Virginia | 27,189 | 1.06× |
| Michigan | 25,843 | 0.94× |
| Arizona | 22,452 | 1.05× |
| Tennessee | 21,026 | 1× |
| Washington | 20,745 | 0.98× |
| Maryland | 20,700 | 1.15× |
| Colorado | 18,834 | 1.14× |
| Minnesota | 16,985 | 1.13× |
| South Carolina | 16,139 | 1.02× |
| Missouri | 16,138 | 0.95× |
| Indiana | 16,037 | 0.84× |
| Wisconsin | 15,280 | 0.97× |
| Connecticut | 14,120 | 1.34× |
| Alabama | 13,582 | 0.93× |
| Louisiana | 12,144 | 0.9× |
| Kentucky | 11,722 | 0.89× |
| Nevada | 9,969 | 0.98× |
| Oregon | 9,374 | 0.78× |
| Oklahoma | 9,208 | 0.79× |
| Kansas | 7,964 | 0.96× |
| Mississippi | 7,351 | 0.85× |
| Arkansas | 7,305 | 0.84× |
| Iowa | 7,115 | 0.82× |
| Utah | 6,747 | 0.72× |
| Hawaii | 5,303 | 1.17× |
| Washington, District of Columbia | 5,024 | 1.59× |
| Nebraska | 4,646 | 0.88× |
| New Hampshire | 4,419 | 1.07× |
| Rhode Island | 4,132 | 1.24× |
| Idaho | 3,897 | 0.74× |
| Maine | 3,456 | 0.92× |
| New Mexico | 3,319 | 0.63× |
| Delaware | 3,117 | 1.08× |
| West Virginia | 3,048 | 0.62× |
| Montana | 2,590 | 0.89× |
| Alaska | 2,127 | 0.95× |
| South Dakota | 1,733 | 0.71× |
| Vermont | 1,623 | 0.88× |
| North Dakota | 1,569 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| French wine | 74.37× | Food & Beverages |
| Wine.com | 65.36× | Food & Beverages |
| Malbec | 91.86× | Food & Beverages |
| Wine tasting | 14.99× | Food & Beverages |
| Wine & Spirits | 17.22× | Food & Beverages |
| Merlot | 63.35× | Food & Beverages |
| Wine Spectator | 39.94× | Food & Beverages |
| White wine | 19.21× | Food & Beverages |
| Oenology | 50.68× | Business & Career |
| Pinot noir | 37.88× | Food & Beverages |
| Red wine | 15.53× | Food & Beverages |
| Italian wine | 25.98× | Food & Beverages |
| Riesling | 69.87× | Food & Beverages |
| Wine and food matching | 35.35× | Food & Beverages |
| Wine Lovers | 44.18× | Food & Beverages |
| Wine cellar | 17.1× | Food & Beverages |
| Wine bar | 32.7× | Food & Beverages |
| Champagne (wine region) | 56.47× | Travel & Leisure |
| Bordeaux wine | 31.5× | |
| Champagne | 11× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 4.23 |
| Design Affinity | PREMIUM | 2.15 |
| Luxury Orientation | PREMIUM | 1.87 |
| Sustainability | BALANCE | 1.63 |
| Family Orientation | CONSERVATISM | 1.6 |
| Sports Activity | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Brazil | 8.0% |
| Italy | 6.9% |
See Sauvignon blanc audiences in other countries
More Wine audiences in United States
- Sparkling wine (13,077,294)
- Red wine (11,604,953)
- Champagne (11,425,910)
- Dessert wine (8,592,314)
- White wine (8,410,621)
Frequently asked questions
How many fans does Sauvignon blanc have in United States?
Sauvignon blanc has an estimated audience of 1,050,306 people in United States, concentrated in California and Texas.
What is the gender split and age of Sauvignon blanc fans?
55.5% of Sauvignon blanc fans are female, 44.5% are male, with an average age of 42.1 years.
Which brands do Sauvignon blanc fans like most?
Sauvignon blanc fans show strongest brand affinity for French wine (74.37×), Wine.com (65.36×), and Malbec (91.86×) over the country average.
Where do Sauvignon blanc fans live in United States?
Sauvignon blanc fans in United States are most concentrated in California (reach 131,559), Texas (reach 91,569), and Florida (reach 89,090). These three regions account for the largest share of the active audience.
What other brands do Sauvignon blanc fans also like?
Beyond Sauvignon blanc itself, the audience over-indexes on Wine.com (65.36×), Malbec (91.86×), Wine tasting (14.99×), and Wine & Spirits (17.22×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sauvignon blanc. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.