Rascasse Audience Intelligence

Sauvignon blanc Audience in United States

A data profile of the people who buy, follow and care about Sauvignon blanc in United States — modelled from more than twelve digital signal sources. Sauvignon blanc has an estimated audience of 1,050,306 people in United States.

#18among Wine in United States#8505among Topic in United States#1281in Food & Beverages

The average Sauvignon blanc fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include French wine, Wine.com, Malbec, with strongest over-indexing on French wine (74.37× the country average).

Demographically, the Sauvignon blanc audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sauvignon blanc fan in United States is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for French wine.

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sauvignon blanc profile in United States.

Audience size
1.1M
in United States
Gender
55.5%♀
44.5% male
Age
42.1
average years
Country rank
#22915
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sauvignon blanc fans

55.5% are female, 44.5% are male, average age 42.1.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Sauvignon blanc audience in United States
MetricValue
Female55.5%
Male44.5%
Average age42.1
Estimated audience size1,050,306
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Sauvignon blanc audience in United States
Age bracketShare%
16-199%
20-2922%
30-3922%
40-4924%
50+23%
Fig. 04

Worldwide distribution

20.4%

of the worldwide Sauvignon blanc audience comes from United States.

Worldwide audience distribution share by country for Sauvignon blanc
CountryShare
United States20.4%
Brazil8.0%
Italy6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sauvignon blanc audience in United States is strongest.

Fig. 05

Top regions by affinity

Sauvignon blanc fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.49×
02New York~80K1.38×
03Massachusetts~30K1.38×
04Connecticut~10K1.32×
05New Jersey~30K1.29×
06Rhode Island~4K1.26×
07Florida~90K1.20×
08Pennsylvania~40K1.17×
09Maryland~20K1.14×
10Illinois~40K1.13×
11Delaware~3K1.12×
12Hawaii~5K1.11×
13Georgia~30K1.08×
14Minnesota~20K1.08×
15New Hampshire~4K1.08×
16Colorado~20K1.07×
17California~100K1.06×
18North Carolina~30K1.05×
19Alaska~2K1.03×
20South Carolina~20K1.02×
21Virginia~30K1.01×
22Kansas~8K1.01×
23Tennessee~20K1.00×
24Arizona~20K0.99×
25Wisconsin~20K0.98×
26Maine~4K0.98×
27Vermont~2K0.97×
28Texas~90K0.95×
29Missouri~20K0.95×
30Nevada~10K0.95×
31Michigan~30K0.94×
32Alabama~10K0.94×
33Montana~3K0.94×
34Louisiana~10K0.93×
35Mississippi~8K0.93×
36Nebraska~5K0.93×
37Washington~20K0.92×
38Kentucky~10K0.91×
39Arkansas~8K0.91×
40Ohio~30K0.90×
41North Dakota~2K0.88×
42Iowa~7K0.86×
43Indiana~20K0.84×
44South Dakota~2K0.84×
45Oklahoma~10K0.83×
46Oregon~10K0.80×
47Idaho~4K0.80×
48Utah~7K0.74×
49West Virginia~4K0.74×
50New Mexico~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Sauvignon blanc, United States
0.70×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sauvignon blanc audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sauvignon blanc audience
#·InterestCategoryAffinity×
01MalbecFood & Beverages91.86×
02French wineFood & Beverages74.37×
03RieslingFood & Beverages69.87×
04Wine.comFood & Beverages65.36×
05MerlotFood & Beverages63.35×
06Champagne (wine region)Travel & Leisure56.47×
07OenologyBusiness & Career50.68×
08Decanter (magazine)Food & Beverages45.83×
09Wine LoversFood & Beverages44.18×
10Wine SpectatorFood & Beverages39.94×
11Pinot noirFood & Beverages37.88×
12Wine and food matchingFood & Beverages35.35×
13Wine barFood & Beverages32.70×
14Bordeaux wineTopic31.50×
15Italian wineFood & Beverages25.98×
16White wineFood & Beverages19.21×
17Wine & SpiritsFood & Beverages17.22×
18Wine cellarFood & Beverages17.10×
19Red wineFood & Beverages15.53×
20Wine tastingFood & Beverages14.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sauvignon blanc audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sauvignon blanc audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.55×
Design AffinityPREMIUM2.07×
Quality AwarenessPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sauvignon blanc audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
Need for SecurityCONSERVATISM0.97×
ExtroversionTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sauvignon blanc have in United States?

Sauvignon blanc has an estimated audience of 1,050,306 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sauvignon blanc fans?

55.5% of Sauvignon blanc fans are female, 44.5% are male, with an average age of 42.1 years.

03

Which brands do Sauvignon blanc fans like most?

Sauvignon blanc fans show strongest brand affinity for French wine (74.37×), Wine.com (65.36×), and Malbec (91.86×) over the country average.

04

Where do Sauvignon blanc fans live in United States?

Sauvignon blanc fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Sauvignon blanc fans also like?

Beyond Sauvignon blanc itself, the audience over-indexes on Wine.com (65.36×), Malbec (91.86×), Wine tasting (14.99×), and Wine & Spirits (17.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sauvignon blanc audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sauvignon blanc. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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