Rascasse Audience Intelligence

Wine and food matching Audience in United States

A data profile of the people who buy, follow and care about Wine and food matching in United States — modelled from more than twelve digital signal sources. Wine and food matching has an estimated audience of 1,828,817 people in United States.

#6624among Topic in United States#925in Food & Beverages

The average Wine and food matching fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wine tasting, Red wine, White wine, with strongest over-indexing on Wine tasting (17.17× the country average).

Demographically, the Wine and food matching audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wine and food matching fan in United States is more female, around 36.0 years old, with strong Indulgence tendencies and a notable affinity for Wine tasting.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wine and food matching profile in United States.

Audience size
1.8M
in United States
Gender
64.0%♀
36.0% male
Age
36.0
average years
Country rank
#15271
Topic in United States
Fig. 01

Search interest · 12-month trend

-72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wine and food matching fans

64.0% are female, 36.0% are male, average age 36.0.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Wine and food matching audience in United States
MetricValue
Female64.0%
Male36.0%
Average age36.0
Estimated audience size1,828,817
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Wine and food matching audience in United States
Age bracketShare%
16-1921%
20-2928%
30-3922%
40-4918%
50+11%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Wine and food matching audience comes from United States.

Worldwide audience distribution share by country for Wine and food matching
CountryShare
United States17.1%
Japan14.5%
Italy8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wine and food matching audience in United States is strongest.

Fig. 05

Top regions by affinity

Wine and food matching fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~20K1.43×
02California~300K1.31×
03New York~100K1.25×
04Oregon~30K1.20×
05Washington, District of Columbia~6K1.18×
06Washington~40K1.16×
07Massachusetts~40K1.13×
08Alaska~4K1.13×
09Colorado~30K1.12×
10Virginia~50K1.11×
11Nevada~20K1.09×
12Connecticut~20K1.07×
13Florida~100K1.06×
14Vermont~3K1.05×
15Hawaii~8K1.04×
16Montana~5K1.04×
17Pennsylvania~60K1.03×
18New Jersey~50K1.02×
19Maryland~30K1.02×
20Rhode Island~6K1.02×
21North Dakota~4K1.02×
22Arizona~40K1.01×
23South Dakota~4K1.01×
24Illinois~60K0.98×
25North Carolina~50K0.98×
26Delaware~5K0.98×
27Missouri~30K0.97×
28Minnesota~30K0.96×
29New Hampshire~7K0.96×
30Kansas~10K0.95×
31Maine~6K0.95×
32Wisconsin~30K0.94×
33Louisiana~20K0.94×
34Georgia~50K0.93×
35Utah~20K0.93×
36Idaho~9K0.93×
37New Mexico~9K0.93×
38West Virginia~8K0.93×
39Nebraska~8K0.92×
40South Carolina~30K0.91×
41Mississippi~10K0.91×
42Michigan~40K0.89×
43Iowa~10K0.89×
44Tennessee~30K0.88×
45Kentucky~20K0.88×
46Alabama~20K0.87×
47Oklahoma~20K0.86×
48Texas~100K0.85×
49Ohio~50K0.85×
50Indiana~30K0.84×
Fig. 06

Affinity by region

Affinity by region — Wine and food matching, United States
0.84×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wine and food matching audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wine and food matching audience
#·InterestCategoryAffinity×
01MalbecFood & Beverages42.14×
02MerlotFood & Beverages38.93×
03Sauvignon blancFood & Beverages35.35×
04Burgundy wineFood & Beverages31.98×
05Pinot noirFood & Beverages24.14×
06Bordeaux wineFood & Beverages20.45×
07Society6Shopping20.00×
08Wine tastingFood & Beverages17.17×
09White wineFood & Beverages16.68×
10Kate BosworthMovies & TV16.19×
11Red wineFood & Beverages14.25×
12Naked WinesFood & Beverages12.38×
13ChampagneFood & Beverages11.01×
14Sunday BrunchKids & Family7.36×
15Single malt whiskyFood & Beverages6.94×
16Sparkling wineFood & Beverages4.91×
17VineyardFood & Beverages3.94×
18Trader Joe'sShopping3.15×
19Local foodFood & Beverages2.93×
20Do it yourself (DIY)Home & Garden2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wine and food matching audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wine and food matching audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.26×
Design AffinityPREMIUM2.16×
TravellingTHRILL2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wine and food matching audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.79×
TraditionCONSERVATISM0.80×
PatriotismCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wine and food matching have in United States?

Wine and food matching has an estimated audience of 1,828,817 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wine and food matching fans?

64.0% of Wine and food matching fans are female, 36.0% are male, with an average age of 36.0 years.

03

Which brands do Wine and food matching fans like most?

Wine and food matching fans show strongest brand affinity for Wine tasting (17.17×), Red wine (14.25×), and White wine (16.68×) over the country average.

04

Where do Wine and food matching fans live in United States?

Wine and food matching fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wine and food matching fans also like?

Beyond Wine and food matching itself, the audience over-indexes on Red wine (14.25×), White wine (16.68×), Merlot (38.93×), and Champagne (11.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Wine and food matching audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wine and food matching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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