Wine and food matching Audience in United States
Wine and food matching has an estimated audience of 1,828,817 people in United States. 64.0% are female, 36.0% are male, average age 36.0. Top regions: California, Texas, New York. Top brand affinities: MeatEater, Muk-bang, Karbala, Ken Burns, Natural rubber.
The average Wine and food matching fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include MeatEater, Muk-bang, Karbala, with strongest over-indexing on MeatEater (28.82× the country average). Demographically, the Wine and food matching audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Wine and food matching fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 36.0 |
| Estimated audience size | 1,828,817 |
Audience persona
The typical Wine and food matching fan in United States is more female, around 36.0 years old, with strong Indulgence tendencies and a notable affinity for MeatEater.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 297,525 | 1.48× |
| Texas | 144,915 | 0.92× |
| New York | 142,161 | 1.39× |
| Florida | 136,487 | 1.1× |
| Pennsylvania | 66,671 | 1.08× |
| North Carolina | 60,054 | 1.09× |
| Illinois | 59,884 | 0.98× |
| Georgia | 52,454 | 0.93× |
| Virginia | 51,271 | 1.15× |
| New Jersey | 50,083 | 1.08× |
| Ohio | 46,717 | 0.83× |
| Massachusetts | 46,378 | 1.29× |
| Washington | 45,019 | 1.23× |
| Michigan | 42,360 | 0.89× |
| Arizona | 40,293 | 1.08× |
| Colorado | 36,269 | 1.26× |
| Maryland | 33,199 | 1.06× |
| Oregon | 29,666 | 1.42× |
| Tennessee | 29,230 | 0.8× |
| Missouri | 28,940 | 0.98× |
| Wisconsin | 25,634 | 0.93× |
| Indiana | 25,063 | 0.75× |
| Minnesota | 24,219 | 0.92× |
| South Carolina | 23,415 | 0.85× |
| Arkansas | 22,829 | 1.52× |
| Nevada | 22,259 | 1.26× |
| Louisiana | 21,350 | 0.91× |
| Alabama | 20,222 | 0.79× |
| Connecticut | 18,772 | 1.02× |
| Kentucky | 17,650 | 0.77× |
| Oklahoma | 14,274 | 0.7× |
| Utah | 13,652 | 0.83× |
| Kansas | 12,849 | 0.89× |
| Iowa | 10,674 | 0.71× |
| Mississippi | 10,532 | 0.7× |
| Hawaii | 8,897 | 1.13× |
| Washington, District of Columbia | 8,051 | 1.46× |
| New Mexico | 6,978 | 0.76× |
| Nebraska | 6,173 | 0.67× |
| Idaho | 6,102 | 0.67× |
| Rhode Island | 6,087 | 1.05× |
| Alaska | 5,900 | 1.51× |
| New Hampshire | 5,731 | 0.8× |
| Maine | 5,254 | 0.8× |
| West Virginia | 5,217 | 0.61× |
| Montana | 5,143 | 1.01× |
| Delaware | 4,213 | 0.83× |
| South Dakota | 3,882 | 0.92× |
| North Dakota | 3,489 | 0.93× |
| Wyoming | 3,376 | 1.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MeatEater | 28.82× | Movies & TV |
| Muk-bang | 43.5× | Food & Beverages |
| Karbala | 16.87× | Travel & Leisure |
| Ken Burns | 12.26× | Movies & TV |
| Natural rubber | 3.37× | Cars & Mobility |
| Lulu 黃路梓茵 | 3.99× | Movies & TV |
| Bank account | 3.25× | Business & Career |
| Governor of Michigan | 9.34× | Politics & Society |
| Historic site | 5.2× | Arts & Culture |
| Goop | 5.81× | Internet & Social Media |
| Collectable | 1.7× | Kids & Family |
| Product design | 2.04× | Business & Career |
| Home equity | 1.83× | Home & Garden |
| Fairy godmother | 6.89× | Literature |
| Vocal harmony | 4.1× | Music & Radio |
| Hibachi | 7.08× | Food & Beverages |
| Grinch | 3.61× | Movies & TV |
| Wok | 5.84× | Food & Beverages |
| Stamp collecting | 4.22× | Home & Garden |
| Staycation | 2.89× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.41 |
| Design Affinity | PREMIUM | 2.4 |
| Luxury Orientation | PREMIUM | 2.35 |
| Travelling | THRILL | 1.97 |
| Sports Activity | POWER | 1.8 |
| Sustainability | BALANCE | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.1% |
| Japan | 14.5% |
| Italy | 8.3% |
See Wine and food matching audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Wine and food matching have in United States?
Wine and food matching has an estimated audience of 1,828,817 people in United States, concentrated in California and Texas.
What is the gender split and age of Wine and food matching fans?
64.0% of Wine and food matching fans are female, 36.0% are male, with an average age of 36.0 years.
Which brands do Wine and food matching fans like most?
Wine and food matching fans show strongest brand affinity for MeatEater (28.82×), Muk-bang (43.5×), and Karbala (16.87×) over the country average.
Where do Wine and food matching fans live in United States?
Wine and food matching fans in United States are most concentrated in California (reach 297,525), Texas (reach 144,915), and New York (reach 142,161). These three regions account for the largest share of the active audience.
What other brands do Wine and food matching fans also like?
Beyond Wine and food matching itself, the audience over-indexes on Muk-bang (43.5×), Karbala (16.87×), Ken Burns (12.26×), and Natural rubber (3.37×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wine and food matching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.