Wine and food matching Audience in United States

Wine and food matching has an estimated audience of 1,828,817 people in United States. 64.0% are female, 36.0% are male, average age 36.0. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Capital One, Circle K, Indeed.com, Wine tasting.

The average Wine and food matching fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Capital One, Circle K, with strongest over-indexing on Google Maps (8.53× the country average). Demographically, the Wine and food matching audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Wine and food matching fans

Demographic split for Wine and food matching audience in United States
MetricValue
Female64.0%
Male36.0%
Average age36.0
Estimated audience size1,828,817

Audience persona

The typical Wine and food matching fan in United States is more female, around 36.0 years old, with strong Indulgence tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Wine and food matching in United States
RegionReachAffinity
California297,5251.48×
Texas144,9150.92×
New York142,1611.39×
Florida136,4871.1×
Pennsylvania66,6711.08×
North Carolina60,0541.09×
Illinois59,8840.98×
Georgia52,4540.93×
Virginia51,2711.15×
New Jersey50,0831.08×
Ohio46,7170.83×
Massachusetts46,3781.29×
Washington45,0191.23×
Michigan42,3600.89×
Arizona40,2931.08×
Colorado36,2691.26×
Maryland33,1991.06×
Oregon29,6661.42×
Tennessee29,2300.8×
Missouri28,9400.98×
Wisconsin25,6340.93×
Indiana25,0630.75×
Minnesota24,2190.92×
South Carolina23,4150.85×
Arkansas22,8291.52×
Nevada22,2591.26×
Louisiana21,3500.91×
Alabama20,2220.79×
Connecticut18,7721.02×
Kentucky17,6500.77×
Oklahoma14,2740.7×
Utah13,6520.83×
Kansas12,8490.89×
Iowa10,6740.71×
Mississippi10,5320.7×
Hawaii8,8971.13×
Washington, District of Columbia8,0511.46×
New Mexico6,9780.76×
Nebraska6,1730.67×
Idaho6,1020.67×
Rhode Island6,0871.05×
Alaska5,9001.51×
New Hampshire5,7310.8×
Maine5,2540.8×
West Virginia5,2170.61×
Montana5,1431.01×
Delaware4,2130.83×
South Dakota3,8820.92×
North Dakota3,4890.93×
Wyoming3,3761.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wine and food matching audience
BrandAffinityCategory
Google Maps8.53×Internet & Social Media
Capital One8.16×Business & Career
Circle K13.69×Shopping
Indeed.com7.42×Business & Career
Wine tasting12.49×Food & Beverages
White wine17.09×Food & Beverages
Red wine14.51×Food & Beverages
CarGurus7.75×Cars & Mobility
Enterprise Rent-A-Car7.96×Cars & Mobility
Autism Awareness11.83×Health
Diabetes mellitus awareness7.97×Health
Google News6.35×News
Malbec43.5×Food & Beverages
DeviantArt7.64×Internet & Social Media
Diane Keaton6.44×Movies & TV
Beetlejuice4.69×Movies & TV
Sauvignon blanc28.82×Food & Beverages
Singer-songwriter3.78×Music & Radio
Merlot29.61×Food & Beverages
Aaron Rodgers5.98×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wine and food matching audience
TraitClusterScore
IndulgenceJOY3.41
Design AffinityPREMIUM2.4
Luxury OrientationPREMIUM2.35
TravellingTHRILL1.97
Sports ActivityPOWER1.8
SustainabilityBALANCE1.7

Worldwide distribution

Worldwide audience distribution share by country for Wine and food matching
CountryShare
United States17.1%
Japan14.5%
Italy8.3%

See Wine and food matching audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Wine and food matching have in United States?

Wine and food matching has an estimated audience of 1,828,817 people in United States, concentrated in California and Texas.

What is the gender split and age of Wine and food matching fans?

64.0% of Wine and food matching fans are female, 36.0% are male, with an average age of 36.0 years.

Which brands do Wine and food matching fans like most?

Wine and food matching fans show strongest brand affinity for Google Maps (8.53×), Capital One (8.16×), and Circle K (13.69×) over the country average.

Where do Wine and food matching fans live in United States?

Wine and food matching fans in United States are most concentrated in California (reach 297,525), Texas (reach 144,915), and New York (reach 142,161). These three regions account for the largest share of the active audience.

What other brands do Wine and food matching fans also like?

Beyond Wine and food matching itself, the audience over-indexes on Capital One (8.16×), Circle K (13.69×), Indeed.com (7.42×), and Wine tasting (12.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wine and food matching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.