Bordeaux wine Audience in United States

Bordeaux wine logo

Bordeaux wine has an estimated audience of 1,423,345 people in United States. 53.5% are female, 46.5% are male, average age 40.2. Top regions: California, Texas, New York. Top brand affinities: CheapOair, Office 365, Microsoft Teams, True Detective, Hotmart.

The average Bordeaux wine fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include CheapOair, Office 365, Microsoft Teams, with strongest over-indexing on CheapOair (146.82× the country average). Demographically, the Bordeaux wine audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Bordeaux wine fans

Demographic split for Bordeaux wine audience in United States
MetricValue
Female53.5%
Male46.5%
Average age40.2
Estimated audience size1,423,345

Audience persona

The typical Bordeaux wine fan in United States is balanced, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for CheapOair.

Top regions in United States

Top regions ranked by reach for Bordeaux wine in United States
RegionReachAffinity
California187,0561.2×
Texas115,8400.95×
New York113,4121.43×
Florida107,3261.11×
Pennsylvania84,5891.76×
Illinois52,1541.1×
North Carolina46,2301.08×
New Jersey44,2151.22×
Georgia41,7790.95×
Ohio39,5710.9×
Massachusetts38,1361.36×
Virginia37,4871.08×
Michigan34,9060.94×
Washington32,3581.13×
Colorado28,9921.29×
Arizona26,9490.93×
Maryland26,0871.07×
Tennessee24,9110.87×
Minnesota22,2631.09×
Missouri21,5160.94×
Indiana21,2610.82×
South Carolina20,7480.97×
Wisconsin20,2900.95×
Connecticut19,3461.36×
Oregon17,8691.1×
Louisiana17,0910.93×
Alabama15,1640.76×
Kentucky14,1930.8×
Nevada13,8071×
Oklahoma11,8030.75×
Utah10,2760.81×
Kansas9,3440.83×
Iowa8,7570.75×
Arkansas8,3120.71×
Washington, District of Columbia7,3491.72×
Nebraska7,2751.02×
Mississippi7,2430.62×
Hawaii6,9001.13×
Idaho6,5060.91×
Maine5,6281.1×
New Hampshire5,5921×
Rhode Island5,0401.11×
New Mexico5,0070.7×
West Virginia4,2340.64×
Montana4,1331.05×
Delaware3,6610.93×
Alaska2,9030.95×
Vermont2,8071.12×
South Dakota2,0540.62×
North Dakota2,0000.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bordeaux wine audience
BrandAffinityCategory
CheapOair146.82×Travel & Leisure
Office 365112.64×Technology & Electronics
Microsoft Teams112.64×Technology & Electronics
True Detective52.35×Movies & TV
Hotmart177.08×Shopping
12 Monkeys259.06×Movies & TV
Champagne (wine region)269.9×Travel & Leisure
MySQL73.53×Technology & Electronics
Microsoft Copilot57.04×Technology & Electronics
Evernote179.31×Internet & Social Media
Eurostar222.51×Cars & Mobility
50 First Dates112.3×Movies & TV
GitHub41.7×Internet & Social Media
TeamViewer143.38×Technology & Electronics
Wine Lovers137.22×Food & Beverages
McAfee109.61×Technology & Electronics
Trello93.63×Internet & Social Media
Aquarius90.59×Movies & TV
The White Lotus53.63×Movies & TV
Search Engine Journal214.43×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bordeaux wine audience
TraitClusterScore
IndulgenceJOY3.54
Design AffinityPREMIUM2.42
TravellingTHRILL1.64
SustainabilityBALANCE1.54
Quality AwarenessPREMIUM1.4
Urban LifestyleOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Bordeaux wine
CountryShare
United States24.0%
France12.6%
Brazil8.7%

See Bordeaux wine audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Bordeaux wine have in United States?

Bordeaux wine has an estimated audience of 1,423,345 people in United States, concentrated in California and Texas.

What is the gender split and age of Bordeaux wine fans?

53.5% of Bordeaux wine fans are female, 46.5% are male, with an average age of 40.2 years.

Which brands do Bordeaux wine fans like most?

Bordeaux wine fans show strongest brand affinity for CheapOair (146.82×), Office 365 (112.64×), and Microsoft Teams (112.64×) over the country average.

Where do Bordeaux wine fans live in United States?

Bordeaux wine fans in United States are most concentrated in California (reach 187,056), Texas (reach 115,840), and New York (reach 113,412). These three regions account for the largest share of the active audience.

What other brands do Bordeaux wine fans also like?

Beyond Bordeaux wine itself, the audience over-indexes on Office 365 (112.64×), Microsoft Teams (112.64×), True Detective (52.35×), and Hotmart (177.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bordeaux wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.