Rascasse Audience Intelligence

Bordeaux wine Audience in United States

A data profile of the people who buy, follow and care about Bordeaux wine in United States — modelled from more than twelve digital signal sources. Bordeaux wine has an estimated audience of 1,423,345 people in United States.

#7481among Topic in United States

The average Bordeaux wine fan in United States is 40.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include CheapOair, Microsoft Teams, Office 365, with strongest over-indexing on CheapOair (146.82× the country average).

Demographically, the Bordeaux wine audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bordeaux wine fan in United States is balanced, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for CheapOair.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bordeaux wine profile in United States.

Audience size
1.4M
in United States
Gender
53.5%♀
46.5% male
Age
40.2
average years
Country rank
#18474
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bordeaux wine fans

53.5% are female, 46.5% are male, average age 40.2.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Bordeaux wine audience in United States
MetricValue
Female53.5%
Male46.5%
Average age40.2
Estimated audience size1,423,345
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Bordeaux wine audience in United States
Age bracketShare%
16-1913%
20-2922%
30-3924%
40-4923%
50+18%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Bordeaux wine audience comes from United States.

Worldwide audience distribution share by country for Bordeaux wine
CountryShare
United States24.0%
France12.6%
Brazil8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bordeaux wine audience in United States is strongest.

Fig. 05

Top regions by affinity

Bordeaux wine fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~100K2.14×
02Washington, District of Columbia~7K1.56×
03New York~100K1.41×
04Connecticut~20K1.32×
05Massachusetts~40K1.29×
06Colorado~30K1.26×
07New Jersey~40K1.21×
08California~200K1.18×
09Florida~100K1.12×
10Washington~30K1.12×
11Maryland~30K1.11×
12Hawaii~7K1.11×
13Nevada~20K1.10×
14Rhode Island~5K1.10×
15Virginia~40K1.06×
16Montana~4K1.06×
17Illinois~50K1.05×
18Maine~5K1.05×
19Vermont~3K1.05×
20North Carolina~40K1.04×
21Oregon~20K1.04×
22Delaware~4K1.03×
23South Carolina~20K1.01×
24Alaska~3K1.00×
25Louisiana~20K0.99×
26New Hampshire~6K0.99×
27Minnesota~20K0.97×
28Georgia~40K0.96×
29Idaho~7K0.95×
30Nebraska~7K0.94×
31Texas~100K0.91×
32Arizona~30K0.91×
33Wisconsin~20K0.91×
34Michigan~30K0.90×
35Missouri~20K0.89×
36North Dakota~3K0.89×
37Tennessee~30K0.88×
38Ohio~40K0.87×
39Kansas~10K0.86×
40South Dakota~3K0.86×
41New Mexico~6K0.85×
42Alabama~20K0.84×
43Kentucky~10K0.83×
44West Virginia~5K0.83×
45Arkansas~10K0.82×
46Oklahoma~10K0.81×
47Indiana~20K0.80×
48Mississippi~9K0.78×
49Iowa~9K0.77×
50Utah~9K0.73×
Fig. 06

Affinity by region

Affinity by region — Bordeaux wine, United States
0.73×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bordeaux wine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bordeaux wine audience
#·InterestCategoryAffinity×
01Champagne (wine region)Travel & Leisure269.90×
0212 MonkeysMovies & TV259.06×
03EurostarCars & Mobility222.51×
04Search Engine JournalTechnology & Electronics214.43×
05EvernoteInternet & Social Media179.31×
06HotmartShopping177.08×
07CheapOairTravel & Leisure146.82×
08TeamViewerTechnology & Electronics143.38×
09Wine LoversFood & Beverages137.22×
10Microsoft TeamsTechnology & Electronics112.64×
11Office 365Technology & Electronics112.64×
1250 First DatesMovies & TV112.30×
13McAfeeTechnology & Electronics109.61×
14Veep (TV series)Movies & TV106.12×
15TrelloInternet & Social Media93.63×
16AquariusMovies & TV90.59×
17MySQLTechnology & Electronics73.53×
18Microsoft CopilotTechnology & Electronics57.04×
19True DetectiveMovies & TV52.35×
20GitHubInternet & Social Media41.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bordeaux wine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bordeaux wine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.99×
Luxury OrientationPREMIUM4.43×
Design AffinityPREMIUM3.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bordeaux wine audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE1.02×
TraditionCONSERVATISM1.02×
PatriotismCONSERVATISM1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bordeaux wine have in United States?

Bordeaux wine has an estimated audience of 1,423,345 people in United States, concentrated in California and New York.

02

What is the gender split and age of Bordeaux wine fans?

53.5% of Bordeaux wine fans are female, 46.5% are male, with an average age of 40.2 years.

03

Which brands do Bordeaux wine fans like most?

Bordeaux wine fans show strongest brand affinity for CheapOair (146.82×), Microsoft Teams (112.64×), and Office 365 (112.64×) over the country average.

04

Where do Bordeaux wine fans live in United States?

Bordeaux wine fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bordeaux wine fans also like?

Beyond Bordeaux wine itself, the audience over-indexes on Microsoft Teams (112.64×), Office 365 (112.64×), Hotmart (177.08×), and True Detective (52.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Bordeaux wine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bordeaux wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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