Rascasse Audience Intelligence

Champagne (wine region) Audience in United States

A data profile of the people who buy, follow and care about Champagne (wine region) in United States — modelled from more than twelve digital signal sources. Champagne (wine region) has an estimated audience of 475,134 people in United States.

#208among Region in United States#4033among POI in United States#3049in Travel & Leisure

The average Champagne (wine region) fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bordeaux wine, Riesling, Prosecco, with strongest over-indexing on Bordeaux wine (269.9× the country average).

Demographically, the Champagne (wine region) audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Champagne (wine region) fan in United States is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Bordeaux wine.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Champagne (wine region) profile in United States.

Audience size
475K
in United States
Gender
64.4%♀
35.6% male
Age
40.6
average years
Country rank
#37762
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Champagne (wine region) fans

64.4% are female, 35.6% are male, average age 40.6.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Champagne (wine region) audience in United States
MetricValue
Female64.4%
Male35.6%
Average age40.6
Estimated audience size475,134
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Champagne (wine region) audience in United States
Age bracketShare%
16-1911%
20-2922%
30-3925%
40-4923%
50+19%
Fig. 04

Worldwide distribution

13.0%

of the worldwide Champagne (wine region) audience comes from United States.

Worldwide audience distribution share by country for Champagne (wine region)
CountryShare
France18.0%
Italy13.5%
United States13.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Champagne (wine region) audience in United States is strongest.

Fig. 05

Top regions by affinity

Champagne (wine region) fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~20K2.71×
02California~70K1.28×
03New York~30K1.26×
04Mississippi~5K1.25×
05New Jersey~10K1.23×
06Florida~40K1.20×
07Texas~50K1.16×
08Nevada~5K1.16×
09Washington, District of Columbia~2K1.16×
10Illinois~20K1.14×
11Georgia~20K1.14×
12Maryland~9K1.14×
13Connecticut~5K1.14×
14Alabama~7K1.13×
15Arizona~10K1.09×
16Pennsylvania~20K1.06×
17Massachusetts~10K1.05×
18South Carolina~7K1.03×
19Delaware~1K1.03×
20Rhode Island~2K1.02×
21Arkansas~4K1.00×
22Tennessee~9K0.99×
23Kansas~4K0.99×
24Virginia~10K0.97×
25Oklahoma~5K0.96×
26North Carolina~10K0.95×
27Michigan~10K0.95×
28Washington~9K0.94×
29Kentucky~6K0.93×
30Ohio~10K0.92×
31Indiana~8K0.92×
32Hawaii~2K0.92×
33Alaska<1K0.91×
34Nebraska~2K0.90×
35Colorado~7K0.88×
36Minnesota~6K0.87×
37New Mexico~2K0.86×
38Missouri~6K0.85×
39Oregon~5K0.85×
40Wisconsin~6K0.84×
41North Dakota<1K0.83×
42Iowa~3K0.82×
43Idaho~2K0.81×
44Utah~3K0.80×
45New Hampshire~1K0.79×
46Maine~1K0.77×
47South Dakota<1K0.75×
48Montana<1K0.74×
49West Virginia~2K0.72×
50Vermont<1K0.69×
Fig. 06

Affinity by region

Affinity by region — Champagne (wine region), United States
0.69×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Champagne (wine region) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Champagne (wine region) audience
#·InterestCategoryAffinity×
01RieslingFood & Beverages350.00×
02Bordeaux wineFood & Beverages269.90×
03TaittingerFood & Beverages178.06×
04Chilean wineFood & Beverages120.00×
05Burgundy wineFood & Beverages102.42×
06MalbecFood & Beverages82.14×
07MerlotFood & Beverages57.46×
08Sauvignon blancFood & Beverages56.47×
09ProseccoFood & Beverages53.96×
10ChardonnayFood & Beverages38.09×
11Cabernet SauvignonFood & Beverages35.97×
12Art dealerArts & Culture34.13×
13Pinot noirFood & Beverages33.53×
14French wineFood & Beverages28.37×
15ChampagneFood & Beverages28.24×
16White wineFood & Beverages18.96×
17Wine tastingFood & Beverages16.09×
18Red wineFood & Beverages15.02×
19High-net-worth individualBusiness & Career12.93×
20Sparkling wineFood & Beverages12.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Champagne (wine region) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Champagne (wine region) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY14.13×
Family OrientationCONSERVATISM1.91×
TravellingTHRILL1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Champagne (wine region) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
SustainabilityBALANCE0.90×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Champagne (wine region) have in United States?

Champagne (wine region) has an estimated audience of 475,134 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Champagne (wine region) fans?

64.4% of Champagne (wine region) fans are female, 35.6% are male, with an average age of 40.6 years.

03

Which brands do Champagne (wine region) fans like most?

Champagne (wine region) fans show strongest brand affinity for Bordeaux wine (269.9×), Riesling (350×), and Prosecco (53.96×) over the country average.

04

Where do Champagne (wine region) fans live in United States?

Champagne (wine region) fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Champagne (wine region) fans also like?

Beyond Champagne (wine region) itself, the audience over-indexes on Riesling (350×), Prosecco (53.96×), Champagne (28.24×), and Chilean wine (120×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Champagne (wine region) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Champagne (wine region). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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