Rascasse Audience Intelligence

Cabernet Sauvignon Audience in United States

A data profile of the people who buy, follow and care about Cabernet Sauvignon in United States — modelled from more than twelve digital signal sources. Cabernet Sauvignon has an estimated audience of 2,023,911 people in United States.

#10among Wine in United States#6278among Topic in United States#851in Food & Beverages

The average Cabernet Sauvignon fan in United States is 41.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sauvignon blanc, Decanter (magazine), Indiana Hoosiers football, with strongest over-indexing on Sauvignon blanc (33.69× the country average).

Demographically, the Cabernet Sauvignon audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cabernet Sauvignon fan in United States is balanced, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Sauvignon blanc.

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cabernet Sauvignon profile in United States.

Audience size
2M
in United States
Gender
46.7%♀
53.3% male
Age
41.2
average years
Country rank
#14101
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cabernet Sauvignon fans

46.7% are female, 53.3% are male, average age 41.2.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Cabernet Sauvignon audience in United States
MetricValue
Female46.7%
Male53.3%
Average age41.2
Estimated audience size2,023,911
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Cabernet Sauvignon audience in United States
Age bracketShare%
16-1910%
20-2924%
30-3922%
40-4924%
50+21%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Cabernet Sauvignon audience comes from United States.

Worldwide audience distribution share by country for Cabernet Sauvignon
CountryShare
United States26.5%
Brazil10.2%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cabernet Sauvignon audience in United States is strongest.

Fig. 05

Top regions by affinity

Cabernet Sauvignon fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~70K1.36×
02New York~200K1.35×
03Washington, District of Columbia~8K1.32×
04California~300K1.27×
05Massachusetts~50K1.26×
06Florida~200K1.23×
07Connecticut~20K1.20×
08Hawaii~10K1.19×
09Pennsylvania~80K1.16×
10Maryland~40K1.16×
11Alaska~5K1.15×
12Washington~50K1.12×
13Illinois~70K1.10×
14Virginia~50K1.09×
15Georgia~70K1.08×
16Delaware~6K1.08×
17Nevada~20K1.07×
18Rhode Island~7K1.07×
19Colorado~30K1.06×
20Texas~200K1.05×
21Louisiana~30K1.05×
22North Carolina~60K1.02×
23New Hampshire~8K1.02×
24Tennessee~40K0.98×
25South Carolina~30K0.97×
26Arizona~40K0.96×
27Oregon~20K0.95×
28Kansas~20K0.95×
29Ohio~60K0.94×
30Missouri~30K0.94×
31Michigan~50K0.93×
32Montana~5K0.92×
33Oklahoma~20K0.91×
34Wisconsin~30K0.90×
35Minnesota~30K0.90×
36Maine~7K0.90×
37Vermont~3K0.90×
38Alabama~30K0.89×
39Nebraska~9K0.89×
40North Dakota~4K0.89×
41Kentucky~20K0.88×
42Arkansas~10K0.88×
43Indiana~30K0.87×
44New Mexico~9K0.86×
45Idaho~9K0.85×
46Mississippi~10K0.84×
47South Dakota~4K0.83×
48Iowa~10K0.81×
49West Virginia~7K0.76×
50Utah~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Cabernet Sauvignon, United States
0.73×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cabernet Sauvignon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cabernet Sauvignon audience
#·InterestCategoryAffinity×
01Schramsberg VineyardsPOI45.52×
02Decanter (magazine)Food & Beverages40.74×
03Silver Oak CellarsPOI40.00×
04Champagne (wine region)Travel & Leisure35.97×
05Sauvignon blancFood & Beverages33.69×
06Burgundy wineFood & Beverages31.99×
07RieslingFood & Beverages30.98×
08MalbecFood & Beverages30.46×
09MerlotFood & Beverages26.79×
10Wine.comFood & Beverages21.62×
11Aroma of wineFood & Beverages19.94×
12ChardonnayFood & Beverages19.74×
13Wine SpectatorFood & Beverages17.20×
14French wineFood & Beverages16.12×
15Wine cocktailFood & Beverages14.35×
16Naked WinesFood & Beverages14.15×
17Wine cellarFood & Beverages9.61×
18Indiana Hoosiers footballSports8.52×
19Red wineFood & Beverages8.10×
20VineyardFood & Beverages4.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cabernet Sauvignon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cabernet Sauvignon audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.12×
Quality AwarenessPREMIUM1.56×
DIY MentalityTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cabernet Sauvignon audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.91×
Early Adopter MentalityPOWER1.00×
PatriotismCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cabernet Sauvignon have in United States?

Cabernet Sauvignon has an estimated audience of 2,023,911 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cabernet Sauvignon fans?

46.7% of Cabernet Sauvignon fans are female, 53.3% are male, with an average age of 41.2 years.

03

Which brands do Cabernet Sauvignon fans like most?

Cabernet Sauvignon fans show strongest brand affinity for Sauvignon blanc (33.69×), Decanter (magazine) (40.74×), and Indiana Hoosiers football (8.52×) over the country average.

04

Where do Cabernet Sauvignon fans live in United States?

Cabernet Sauvignon fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cabernet Sauvignon fans also like?

Beyond Cabernet Sauvignon itself, the audience over-indexes on Decanter (magazine) (40.74×), Indiana Hoosiers football (8.52×), Red wine (8.1×), and Chardonnay (19.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cabernet Sauvignon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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