Cabernet Sauvignon Audience in United States

Cabernet Sauvignon logo

Cabernet Sauvignon has an estimated audience of 2,023,911 people in United States. 46.7% are female, 53.3% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Sauvignon blanc, Decanter (magazine), Indiana Hoosiers football, Red wine, Chardonnay.

The average Cabernet Sauvignon fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sauvignon blanc, Decanter (magazine), Indiana Hoosiers football, with strongest over-indexing on Sauvignon blanc (33.69× the country average). Demographically, the Cabernet Sauvignon audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Wine

Demographics of Cabernet Sauvignon fans

Demographic split for Cabernet Sauvignon audience in United States
MetricValue
Female46.7%
Male53.3%
Average age41.2
Estimated audience size2,023,911

Audience persona

The typical Cabernet Sauvignon fan in United States is balanced, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Sauvignon blanc.

Top regions in United States

Top regions ranked by reach for Cabernet Sauvignon in United States
RegionReachAffinity
California301,0011.35×
Texas198,9051.14×
Florida182,4011.33×
New York164,4981.45×
Pennsylvania80,9371.19×
New Jersey76,0431.48×
Illinois75,9141.13×
Georgia70,5851.13×
North Carolina66,0791.09×
Ohio61,7610.99×
Virginia57,7821.17×
Massachusetts51,4201.29×
Michigan50,1940.95×
Washington46,7331.15×
Arizona41,7091.01×
Maryland40,9611.18×
Tennessee40,4611×
Colorado34,3481.08×
Indiana32,5810.88×
Missouri31,2990.96×
South Carolina30,4321×
Louisiana27,7331.06×
Wisconsin26,8280.88×
Minnesota26,6930.92×
Alabama25,1500.89×
Connecticut24,2911.2×
Kentucky21,6930.85×
Oregon21,2350.92×
Nevada21,2061.08×
Oklahoma19,8010.88×
Kansas15,2150.95×
Arkansas14,2370.85×
Mississippi13,2730.8×
Iowa13,0540.78×
Utah12,9140.71×
Hawaii10,3971.2×
Nebraska8,5740.84×
New Mexico8,2630.81×
Washington, District of Columbia8,2191.35×
Idaho8,0860.8×
New Hampshire7,7420.97×
Rhode Island6,6661.03×
West Virginia6,3900.68×
Maine6,0780.84×
Delaware5,6151.01×
Montana4,8380.86×
Alaska4,2510.98×
North Dakota3,2050.77×
South Dakota3,1900.68×
Vermont2,8150.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cabernet Sauvignon audience
BrandAffinityCategory
Sauvignon blanc33.69×Food & Beverages
Decanter (magazine)40.74×Food & Beverages
Indiana Hoosiers football8.52×Sports
Red wine8.1×Food & Beverages
Chardonnay19.74×Food & Beverages
Wine.com21.62×Food & Beverages
Merlot26.79×Food & Beverages
Schramsberg Vineyards45.52×
Champagne (wine region)35.97×Travel & Leisure
Wine Spectator17.2×Food & Beverages
Malbec30.46×Food & Beverages
Wine cellar9.61×Food & Beverages
Aroma of wine19.94×Food & Beverages
Wine cocktail14.35×Food & Beverages
Burgundy wine31.99×Food & Beverages
Riesling30.98×Food & Beverages
French wine16.12×Food & Beverages
Vineyard4.95×Food & Beverages
Silver Oak Cellars40×
Wine bottle12.71×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cabernet Sauvignon audience
TraitClusterScore
IndulgenceJOY2.8
Design AffinityPREMIUM2
Luxury OrientationPREMIUM1.97
Risk AppetiteTHRILL1.96
Convenience OrientationPREMIUM1.65
Quality AwarenessPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for Cabernet Sauvignon
CountryShare
United States26.6%
Brazil10.2%
Italy6.0%

See Cabernet Sauvignon audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Cabernet Sauvignon have in United States?

Cabernet Sauvignon has an estimated audience of 2,023,911 people in United States, concentrated in California and Texas.

What is the gender split and age of Cabernet Sauvignon fans?

46.7% of Cabernet Sauvignon fans are female, 53.3% are male, with an average age of 41.2 years.

Which brands do Cabernet Sauvignon fans like most?

Cabernet Sauvignon fans show strongest brand affinity for Sauvignon blanc (33.69×), Decanter (magazine) (40.74×), and Indiana Hoosiers football (8.52×) over the country average.

Where do Cabernet Sauvignon fans live in United States?

Cabernet Sauvignon fans in United States are most concentrated in California (reach 301,001), Texas (reach 198,905), and Florida (reach 182,401). These three regions account for the largest share of the active audience.

What other brands do Cabernet Sauvignon fans also like?

Beyond Cabernet Sauvignon itself, the audience over-indexes on Decanter (magazine) (40.74×), Indiana Hoosiers football (8.52×), Red wine (8.1×), and Chardonnay (19.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cabernet Sauvignon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.