Rascasse Audience Intelligence

Wine cellar Audience in United States

A data profile of the people who buy, follow and care about Wine cellar in United States — modelled from more than twelve digital signal sources. Wine cellar has an estimated audience of 6,010,534 people in United States.

#3353among Topic in United States#404in Food & Beverages

The average Wine cellar fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Ohio, Texas.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wine cellar profile in United States.

Audience size
6M
in United States
Gender
56.0%♀
44.0% male
Age
40.6
average years
Country rank
#5706
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wine cellar fans

56.0% are female, 44.0% are male, average age 40.6.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Wine cellar audience in United States
MetricValue
Female56.0%
Male44.0%
Average age40.6
Estimated audience size6,010,534
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Wine cellar audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3921%
40-4922%
50+22%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Wine cellar audience comes from United States.

Worldwide audience distribution share by country for Wine cellar
CountryShare
United States13.8%
Japan13.7%
Italy13.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wine cellar audience in United States is strongest.

Fig. 05

Top regions by affinity

Wine cellar fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~800K4.34×
02New Jersey~400K2.68×
03Connecticut~100K1.85×
04Kansas~70K1.44×
05California~900K1.43×
06Oklahoma~90K1.36×
07New York~400K1.24×
08Colorado~100K1.20×
09Tennessee~100K1.17×
10Mississippi~60K1.17×
11Hawaii~30K1.13×
12Wisconsin~100K1.06×
13Alabama~90K1.06×
14South Dakota~10K1.02×
15Florida~400K0.98×
16Washington, District of Columbia~20K0.98×
17Texas~500K0.95×
18Alaska~10K0.95×
19Vermont~10K0.93×
20Washington~100K0.92×
21Pennsylvania~200K0.91×
22New Hampshire~20K0.91×
23Illinois~200K0.90×
24Nebraska~30K0.90×
25Kentucky~70K0.89×
26Montana~10K0.89×
27North Dakota~10K0.89×
28Missouri~90K0.88×
29Georgia~200K0.87×
30Maryland~90K0.87×
31Louisiana~70K0.86×
32Maine~20K0.86×
33Iowa~40K0.85×
34West Virginia~20K0.85×
35Rhode Island~20K0.85×
36Delaware~10K0.85×
37Nevada~50K0.84×
38North Carolina~100K0.82×
39Idaho~20K0.82×
40Arizona~100K0.81×
41Oregon~60K0.81×
42Arkansas~40K0.81×
43Virginia~100K0.80×
44Massachusetts~100K0.80×
45Indiana~90K0.80×
46New Mexico~20K0.79×
47South Carolina~70K0.76×
48Michigan~100K0.74×
49Utah~40K0.72×
50Minnesota~60K0.70×
Fig. 06

Affinity by region

Affinity by region — Wine cellar, United States
0.70×1.00×4.34×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wine cellar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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