Rascasse Audience Intelligence

Wine cellar Audience in Germany

A data profile of the people who buy, follow and care about Wine cellar in Germany — modelled from more than twelve digital signal sources. Wine cellar has an estimated audience of 1,364,141 people in Germany.

#2567among Topic in Germany#244in Food & Beverages

The average Wine cellar fan in Germany is 43.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Red wine, White wine, Wine & Spirits, with strongest over-indexing on Red wine (7.49× the country average).

Demographically, the Wine cellar audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wine cellar fan in Germany is balanced, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Red wine.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wine cellar profile in Germany.

Audience size
1.4M
in Germany
Gender
50.1%♀
49.9% male
Age
43.2
average years
Country rank
#4874
Topic in Germany
Fig. 01

Search interest · 12-month trend

+60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wine cellar fans

50.1% are female, 49.9% are male, average age 43.2.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Wine cellar audience in Germany
MetricValue
Female50.1%
Male49.9%
Average age43.2
Estimated audience size1,364,141
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Wine cellar audience in Germany
Age bracketShare%
16-199%
20-2920%
30-3920%
40-4925%
50+27%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Wine cellar audience comes from Germany.

Worldwide audience distribution share by country for Wine cellar
CountryShare
United States13.8%
Japan13.7%
Italy13.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wine cellar audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wine cellar fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1M3.32×
02Rheinland-Pfalz~100K1.61×
03Bayern~300K1.23×
04Baden-Württemberg~200K1.18×
05Hessen~100K1.10×
06Saarland~20K0.92×
07Hamburg~30K0.90×
08Bremen~10K0.89×
09Niedersachsen~100K0.84×
10Berlin~50K0.81×
11Sachsen~50K0.80×
12Sachsen-Anhalt~30K0.80×
13Thüringen~30K0.79×
14Brandenburg~30K0.75×
15Schleswig-Holstein~40K0.73×
16Mecklenburg-Vorpommern~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Wine cellar, Germany
0.73×1.00×3.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wine cellar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wine cellar audience
#·InterestCategoryAffinity×
01WinemakerFood & Beverages16.25×
02OctopusPets & Animals14.86×
03RieslingFood & Beverages13.82×
04WinemakingFood & Beverages12.07×
05Dolce GustoFood & Beverages10.80×
06Hard Rock CafeFood & Beverages10.53×
07ViticultureFood & Beverages10.12×
08GhostPolitics & Society8.33×
09White wineFood & Beverages7.84×
10Red wineFood & Beverages7.49×
11Wine & SpiritsFood & Beverages6.36×
12Sparkling wineFood & Beverages6.06×
13Wine tastingFood & Beverages5.82×
14ChampagneFood & Beverages5.16×
15WineryFood & Beverages4.74×
16TchiboShopping2.70×
17Lieferando.deFood & Beverages2.67×
18CHECK24Business & Career2.26×
19REWEShopping1.78×
20BildNews1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wine cellar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wine cellar audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.08×
Urban LifestyleOPEN1.76×
SpiritualityBALANCE1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wine cellar audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.04×
ExtroversionTHRILL1.13×
Social Media UsageJOY1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wine cellar have in Germany?

Wine cellar has an estimated audience of 1,364,141 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wine cellar fans?

50.1% of Wine cellar fans are female, 49.9% are male, with an average age of 43.2 years.

03

Which brands do Wine cellar fans like most?

Wine cellar fans show strongest brand affinity for Red wine (7.49×), White wine (7.84×), and Wine & Spirits (6.36×) over the country average.

04

Where do Wine cellar fans live in Germany?

Wine cellar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wine cellar fans also like?

Beyond Wine cellar itself, the audience over-indexes on White wine (7.84×), Wine & Spirits (6.36×), Wine tasting (5.82×), and Hard Rock Cafe (10.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Wine cellar audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wine cellar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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