Wine cellar Audience in Germany
Wine cellar has an estimated audience of 1,364,141 people in Germany. 50.1% are female, 49.9% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Red wine, White wine, Wine & Spirits, Wine tasting, Lieferando.de.
The average Wine cellar fan in Germany is 43.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Red wine, White wine, Wine & Spirits, with strongest over-indexing on Red wine (7.49× the country average). Demographically, the Wine cellar audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Wine cellar fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 43.2 |
| Estimated audience size | 1,364,141 |
Audience persona
The typical Wine cellar fan in Germany is balanced, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Red wine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 717,135 | 2.4× |
| Bayern | 296,596 | 1.35× |
| Baden-Württemberg | 239,551 | 1.29× |
| Hessen | 122,092 | 1.17× |
| Rheinland-Pfalz | 116,439 | 1.7× |
| Niedersachsen | 115,532 | 0.87× |
| Sachsen | 52,727 | 0.79× |
| Berlin | 47,710 | 0.78× |
| Schleswig-Holstein | 34,344 | 0.7× |
| Hamburg | 28,459 | 0.92× |
| Brandenburg | 28,345 | 0.67× |
| Sachsen-Anhalt | 25,769 | 0.73× |
| Thüringen | 22,697 | 0.65× |
| Saarland | 13,844 | 0.83× |
| Mecklenburg-Vorpommern | 13,790 | 0.53× |
| Bremen | 7,059 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Red wine | 7.49× | Food & Beverages |
| White wine | 7.84× | Food & Beverages |
| Wine & Spirits | 6.36× | Food & Beverages |
| Wine tasting | 5.82× | Food & Beverages |
| Lieferando.de | 2.67× | Food & Beverages |
| Sparkling wine | 6.06× | Food & Beverages |
| Winemaker | 16.25× | Food & Beverages |
| Viticulture | 10.12× | Food & Beverages |
| Octopus | 14.86× | Pets & Animals |
| Riesling | 13.82× | Food & Beverages |
| Hard Rock Cafe | 10.53× | Food & Beverages |
| Winery | 4.74× | Food & Beverages |
| Tchibo | 2.7× | Shopping |
| Dolce Gusto | 10.8× | Food & Beverages |
| Champagne | 5.16× | Food & Beverages |
| CHECK24 | 2.26× | Business & Career |
| Winemaking | 12.07× | Food & Beverages |
| REWE | 1.78× | Shopping |
| Bild | 1.52× | News |
| Ghost | 8.33× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.66 |
| Quality Awareness | PREMIUM | 1.63 |
| Urban Lifestyle | OPEN | 1.57 |
| Design Affinity | PREMIUM | 1.55 |
| Travelling | THRILL | 1.51 |
| Luxury Orientation | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 13.8% |
| Italy | 13.7% |
See Wine cellar audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wine cellar have in Germany?
Wine cellar has an estimated audience of 1,364,141 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wine cellar fans?
50.1% of Wine cellar fans are female, 49.9% are male, with an average age of 43.2 years.
Which brands do Wine cellar fans like most?
Wine cellar fans show strongest brand affinity for Red wine (7.49×), White wine (7.84×), and Wine & Spirits (6.36×) over the country average.
Where do Wine cellar fans live in Germany?
Wine cellar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 717,135), Bayern (reach 296,596), and Baden-Württemberg (reach 239,551). These three regions account for the largest share of the active audience.
What other brands do Wine cellar fans also like?
Beyond Wine cellar itself, the audience over-indexes on White wine (7.84×), Wine & Spirits (6.36×), Wine tasting (5.82×), and Lieferando.de (2.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wine cellar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.