Rascasse Audience Intelligence

Viticulture Audience in Germany

A data profile of the people who buy, follow and care about Viticulture in Germany — modelled from more than twelve digital signal sources. Viticulture has an estimated audience of 763,789 people in Germany.

#3700among Topic in Germany#397in Food & Beverages

The average Viticulture fan in Germany is 41.2 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Bayern.

Top brand affinities include Wine cellar, Wine tasting, Vineyard, with strongest over-indexing on Wine cellar (10.12× the country average).

Demographically, the Viticulture audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Viticulture fan in Germany is balanced, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Wine cellar.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Viticulture profile in Germany.

Audience size
764K
in Germany
Gender
49.9%♀
50.1% male
Age
41.2
average years
Country rank
#8229
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Viticulture fans

49.9% are female, 50.1% are male, average age 41.2.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Viticulture audience in Germany
MetricValue
Female49.9%
Male50.1%
Average age41.2
Estimated audience size763,789
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Viticulture audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3919%
40-4924%
50+23%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Viticulture audience comes from Germany.

Worldwide audience distribution share by country for Viticulture
CountryShare
United States21.9%
Italy9.8%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Viticulture audience in Germany is strongest.

Fig. 05

Top regions by affinity

Viticulture fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~200K4.82×
02Baden-Württemberg~200K2.10×
03Hessen~70K1.20×
04Bremen~7K1.03×
05Bayern~100K1.02×
06Saarland~9K0.93×
07Berlin~30K0.88×
08Thüringen~20K0.83×
09Sachsen~30K0.81×
10Sachsen-Anhalt~20K0.81×
11Hamburg~10K0.80×
12Mecklenburg-Vorpommern~10K0.80×
13Brandenburg~20K0.73×
14Schleswig-Holstein~20K0.72×
15Niedersachsen~50K0.67×
16Nordrhein-Westfalen~100K0.64×
Fig. 06

Affinity by region

Affinity by region — Viticulture, Germany
0.64×1.00×4.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Viticulture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Viticulture audience
#·InterestCategoryAffinity×
01HennessyFood & Beverages13.49×
02EnotecaFood & Beverages12.22×
03Wine cellarFood & Beverages10.12×
04Barry GibbMusic & Radio9.70×
05VineyardFood & Beverages8.77×
06Freddie HighmoreMovies & TV7.42×
07White wineFood & Beverages6.88×
08Wine tastingFood & Beverages6.33×
09Gourmet FoodsFood & Beverages6.20×
10Sparkling wineFood & Beverages5.79×
11WineryFood & Beverages4.81×
12ChampagneFood & Beverages4.71×
13Red wineFood & Beverages4.68×
14KitchenHome & Garden2.76×
15FocusNews2.68×
16RefrigeratorHome & Garden2.62×
17Müller (company)Food & Beverages2.33×
18TagesschauMovies & TV2.01×
19Netto Marken-DiscountShopping1.83×
20RyanairTravel & Leisure1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Viticulture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Viticulture audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.94×
Urban LifestyleOPEN1.54×
TravellingTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Viticulture audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.79×
DIY MentalityTHRILL0.80×
Price SensitivityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Viticulture have in Germany?

Viticulture has an estimated audience of 763,789 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.

02

What is the gender split and age of Viticulture fans?

49.9% of Viticulture fans are female, 50.1% are male, with an average age of 41.2 years.

03

Which brands do Viticulture fans like most?

Viticulture fans show strongest brand affinity for Wine cellar (10.12×), Wine tasting (6.33×), and Vineyard (8.77×) over the country average.

04

Where do Viticulture fans live in Germany?

Viticulture fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Rheinland-Pfalz (reach ~200K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Viticulture fans also like?

Beyond Viticulture itself, the audience over-indexes on Wine tasting (6.33×), Vineyard (8.77×), Gourmet Foods (6.2×), and Hennessy (13.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Viticulture audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Viticulture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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