Viticulture Audience in Germany
Viticulture has an estimated audience of 763,789 people in Germany. 49.9% are female, 50.1% are male, average age 41.2. Top regions: Baden-Württemberg, Rheinland-Pfalz, Bayern. Top brand affinities: Goes, Progressive rock, Home construction, Artistic inspiration, Unique Gifts.
The average Viticulture fan in Germany is 41.2 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Bayern. Top brand affinities include Goes, Progressive rock, Home construction, with strongest over-indexing on Goes (2.38× the country average). Demographically, the Viticulture audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Viticulture fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 41.2 |
| Estimated audience size | 763,789 |
Audience persona
The typical Viticulture fan in Germany is balanced, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 218,316 | 2.09× |
| Rheinland-Pfalz | 196,016 | 5.12× |
| Bayern | 128,709 | 1.05× |
| Nordrhein-Westfalen | 88,225 | 0.53× |
| Hessen | 60,128 | 1.03× |
| Niedersachsen | 35,767 | 0.48× |
| Sachsen | 26,688 | 0.71× |
| Berlin | 23,589 | 0.69× |
| Sachsen-Anhalt | 13,406 | 0.68× |
| Schleswig-Holstein | 10,269 | 0.37× |
| Brandenburg | 8,914 | 0.38× |
| Thüringen | 8,702 | 0.45× |
| Saarland | 7,390 | 0.79× |
| Mecklenburg-Vorpommern | 6,664 | 0.46× |
| Hamburg | 6,286 | 0.36× |
| Bremen | 5,251 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.38× | Travel & Leisure |
| Progressive rock | 3.02× | Music & Radio |
| Home construction | 1.63× | Home & Garden |
| Artistic inspiration | 2.13× | Arts & Culture |
| Unique Gifts | 1.92× | Shopping |
| Haberler | 1.73× | News |
| Natural rubber | 2.54× | Cars & Mobility |
| Calf raises | 11.36× | Sports |
| Birthday Gifts | 1.58× | Kids & Family |
| Nurse education | 1.81× | Kids & Family |
| Knokke-Heist | 4.44× | Travel & Leisure |
| Icon (magazine) | 1.73× | Arts & Culture |
| Corona (band) | 1.62× | Music & Radio |
| Elina Svitolina | 3.94× | Sports |
| Minestrone | 1.59× | Food & Beverages |
| Samanyolu Haber | 2.59× | Movies & TV |
| Gambela, Ethiopia | 13.82× | Travel & Leisure |
| Esra Erol | 3.19× | Movies & TV |
| Home Delivery | 1.5× | Food & Beverages |
| Hostelworld | 3.2× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.6 |
| Design Affinity | PREMIUM | 1.99 |
| Sports Activity | POWER | 1.96 |
| Pet Ownership | JOY | 1.65 |
| Travelling | THRILL | 1.58 |
| Sustainability | BALANCE | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 9.8% |
| United Kingdom | 4.7% |
See Viticulture audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Viticulture have in Germany?
Viticulture has an estimated audience of 763,789 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.
What is the gender split and age of Viticulture fans?
49.9% of Viticulture fans are female, 50.1% are male, with an average age of 41.2 years.
Which brands do Viticulture fans like most?
Viticulture fans show strongest brand affinity for Goes (2.38×), Progressive rock (3.02×), and Home construction (1.63×) over the country average.
Where do Viticulture fans live in Germany?
Viticulture fans in Germany are most concentrated in Baden-Württemberg (reach 218,316), Rheinland-Pfalz (reach 196,016), and Bayern (reach 128,709). These three regions account for the largest share of the active audience.
What other brands do Viticulture fans also like?
Beyond Viticulture itself, the audience over-indexes on Progressive rock (3.02×), Home construction (1.63×), Artistic inspiration (2.13×), and Unique Gifts (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Viticulture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.