Winery Audience in Germany
Winery has an estimated audience of 3,190,754 people in Germany. 53.5% are female, 46.5% are male, average age 43.3. Top regions: Baden-Württemberg, Bayern, Rheinland-Pfalz. Top brand affinities: White wine, Wine cellar, Sparkling wine, Red wine, Vineyard.
The average Winery fan in Germany is 43.3 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Rheinland-Pfalz. Top brand affinities include White wine, Wine cellar, Sparkling wine, with strongest over-indexing on White wine (8.16× the country average). Demographically, the Winery audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Winery fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 43.3 |
| Estimated audience size | 3,190,754 |
Audience persona
The typical Winery fan in Germany is balanced, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for White wine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 733,620 | 1.69× |
| Bayern | 683,282 | 1.33× |
| Rheinland-Pfalz | 617,977 | 3.87× |
| Nordrhein-Westfalen | 558,480 | 0.8× |
| Hessen | 342,600 | 1.41× |
| Niedersachsen | 196,016 | 0.63× |
| Sachsen | 126,922 | 0.81× |
| Berlin | 90,435 | 0.63× |
| Schleswig-Holstein | 62,505 | 0.55× |
| Thüringen | 60,753 | 0.75× |
| Hamburg | 54,366 | 0.75× |
| Sachsen-Anhalt | 47,416 | 0.57× |
| Brandenburg | 46,302 | 0.47× |
| Saarland | 33,725 | 0.86× |
| Mecklenburg-Vorpommern | 22,662 | 0.37× |
| Bremen | 13,910 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| White wine | 8.16× | Food & Beverages |
| Wine cellar | 9.73× | Food & Beverages |
| Sparkling wine | 6.78× | Food & Beverages |
| Red wine | 7.16× | Food & Beverages |
| Vineyard | 7.83× | Food & Beverages |
| Wine & Spirits | 6.02× | Food & Beverages |
| Godzilla | 3.83× | Movies & TV |
| Wine tasting | 5.13× | Food & Beverages |
| Champagne | 6.13× | Food & Beverages |
| Wine Lovers | 12.95× | Food & Beverages |
| Alcoholic beverages | 1.58× | Food & Beverages |
| Cuisine | 1.54× | Food & Beverages |
| Alcohol | 3.54× | Food & Beverages |
| Barbecue | 1.8× | Food & Beverages |
| Distilled beverage | 2.03× | Food & Beverages |
| Italy | 1.72× | Travel & Leisure |
| ImmoScout24 | 1.54× | Home & Garden |
| Wine | 1.8× | Food & Beverages |
| Drinking | 2.61× | Food & Beverages |
| Hermès | 1.56× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.05 |
| Sustainability | BALANCE | 1.49 |
| Design Affinity | PREMIUM | 1.45 |
| Sports Activity | POWER | 1.4 |
| Travelling | THRILL | 1.29 |
| Quality Awareness | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| Japan | 9.2% |
| Italy | 7.4% |
See Winery audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Winery have in Germany?
Winery has an estimated audience of 3,190,754 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Winery fans?
53.5% of Winery fans are female, 46.5% are male, with an average age of 43.3 years.
Which brands do Winery fans like most?
Winery fans show strongest brand affinity for White wine (8.16×), Wine cellar (9.73×), and Sparkling wine (6.78×) over the country average.
Where do Winery fans live in Germany?
Winery fans in Germany are most concentrated in Baden-Württemberg (reach 733,620), Bayern (reach 683,282), and Rheinland-Pfalz (reach 617,977). These three regions account for the largest share of the active audience.
What other brands do Winery fans also like?
Beyond Winery itself, the audience over-indexes on Wine cellar (9.73×), Sparkling wine (6.78×), Red wine (7.16×), and Vineyard (7.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Winery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.