Rascasse Audience Intelligence

Winery Audience in Germany

A data profile of the people who buy, follow and care about Winery in Germany — modelled from more than twelve digital signal sources. Winery has an estimated audience of 3,190,754 people in Germany.

#55among Touchpoint in Germany#97in Food & Beverages

The average Winery fan in Germany is 43.3 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Rheinland-Pfalz.

Top brand affinities include White wine, Wine cellar, Sparkling wine, with strongest over-indexing on White wine (8.16× the country average).

Demographically, the Winery audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Winery fan in Germany is balanced, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for White wine.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Winery profile in Germany.

Audience size
3.2M
in Germany
Gender
53.5%♀
46.5% male
Age
43.3
average years
Country rank
#1956
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Winery fans

53.5% are female, 46.5% are male, average age 43.3.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Winery audience in Germany
MetricValue
Female53.5%
Male46.5%
Average age43.3
Estimated audience size3,190,754
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Winery audience in Germany
Age bracketShare%
16-199%
20-2918%
30-3921%
40-4927%
50+26%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Winery audience comes from Germany.

Worldwide audience distribution share by country for Winery
CountryShare
United States25.7%
Japan9.2%
Italy7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Winery audience in Germany is strongest.

Fig. 05

Top regions by affinity

Winery fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~600K3.78×
02Baden-Württemberg~700K1.58×
03Berlin~200K1.53×
04Hessen~300K1.39×
05Bayern~700K1.30×
06Saarland~40K0.90×
07Hamburg~60K0.82×
08Sachsen~100K0.81×
09Nordrhein-Westfalen~500K0.77×
10Thüringen~60K0.77×
11Bremen~20K0.68×
12Niedersachsen~200K0.63×
13Sachsen-Anhalt~50K0.61×
14Schleswig-Holstein~70K0.57×
15Brandenburg~50K0.54×
16Mecklenburg-Vorpommern~30K0.46×
Fig. 06

Affinity by region

Affinity by region — Winery, Germany
0.46×1.00×3.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Winery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Winery audience
#·InterestCategoryAffinity×
01Wine LoversFood & Beverages12.95×
02Wine cellarFood & Beverages9.73×
03White wineFood & Beverages8.16×
04VineyardFood & Beverages7.83×
05Red wineFood & Beverages7.16×
06Sparkling wineFood & Beverages6.78×
07Barry GibbMusic & Radio6.45×
08ChampagneFood & Beverages6.13×
09Wine & SpiritsFood & Beverages6.02×
10Wine tastingFood & Beverages5.13×
11GodzillaMovies & TV3.83×
12AlcoholFood & Beverages3.54×
13Distilled beverageFood & Beverages2.03×
14BarbecueFood & Beverages1.80×
15WineFood & Beverages1.80×
16ItalyTravel & Leisure1.72×
17Alcoholic beveragesFood & Beverages1.58×
18HermèsFashion & Accessoires1.56×
19CuisineFood & Beverages1.54×
20ImmoScout24Home & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Winery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Winery audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.43×
Design AffinityPREMIUM1.52×
Luxury OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Winery audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.92×
ExtroversionTHRILL0.94×
Need for SecurityCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Winery have in Germany?

Winery has an estimated audience of 3,190,754 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Winery fans?

53.5% of Winery fans are female, 46.5% are male, with an average age of 43.3 years.

03

Which brands do Winery fans like most?

Winery fans show strongest brand affinity for White wine (8.16×), Wine cellar (9.73×), and Sparkling wine (6.78×) over the country average.

04

Where do Winery fans live in Germany?

Winery fans in Germany are most concentrated in Baden-Württemberg (reach ~700K), Bayern (reach ~700K), and Rheinland-Pfalz (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Winery fans also like?

Beyond Winery itself, the audience over-indexes on Wine cellar (9.73×), Sparkling wine (6.78×), Red wine (7.16×), and Vineyard (7.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Winery audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Winery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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