Rascasse Audience Intelligence

Wine Lovers Audience in Germany

A data profile of the people who buy, follow and care about Wine Lovers in Germany — modelled from more than twelve digital signal sources. Wine Lovers has an estimated audience of 268,370 people in Germany.

#6534among Topic in Germany#912in Food & Beverages

The average Wine Lovers fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cristal (wine), Local food, Gourmet Foods, with strongest over-indexing on Cristal (wine) (24.18× the country average).

Demographically, the Wine Lovers audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wine Lovers fan in Germany is more female, around 38.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Cristal (wine).

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wine Lovers profile in Germany.

Audience size
268K
in Germany
Gender
65.2%♀
34.8% male
Age
38.5
average years
Country rank
#18797
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wine Lovers fans

65.2% are female, 34.8% are male, average age 38.5.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Wine Lovers audience in Germany
MetricValue
Female65.2%
Male34.8%
Average age38.5
Estimated audience size268,370
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Wine Lovers audience in Germany
Age bracketShare%
16-1920%
20-2921%
30-3919%
40-4922%
50+18%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Wine Lovers audience comes from Germany.

Worldwide audience distribution share by country for Wine Lovers
CountryShare
Japan15.4%
United States14.3%
Italy11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wine Lovers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wine Lovers fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~6K1.21×
02Thüringen~8K1.19×
03Sachsen-Anhalt~8K1.15×
04Brandenburg~9K1.12×
05Saarland~4K1.07×
06Hamburg~6K1.05×
07Rheinland-Pfalz~10K1.04×
08Bremen~2K1.01×
09Schleswig-Holstein~10K1.00×
10Sachsen~10K0.96×
11Berlin~10K0.92×
12Niedersachsen~20K0.88×
13Hessen~20K0.88×
14Baden-Württemberg~30K0.85×
15Bayern~40K0.81×
16Nordrhein-Westfalen~50K0.79×
Fig. 06

Affinity by region

Affinity by region — Wine Lovers, Germany
0.79×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wine Lovers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wine Lovers audience
#·InterestCategoryAffinity×
01Cristal (wine)Food & Beverages24.18×
02Gourmet FoodsFood & Beverages7.04×
03Chocolate cakeFood & Beverages5.97×
04Local foodFood & Beverages5.53×
05DinnerFood & Beverages5.34×
06Wine tastingFood & Beverages4.85×
07Cooking showFood & Beverages4.70×
08LunchFood & Beverages4.39×
09HouseplantHome & Garden3.98×
10PastryFood & Beverages3.90×
11Vegetarian cuisineFood & Beverages3.72×
12Maltese (dog)Pets & Animals3.63×
13Flower bouquetHome & Garden3.59×
14FoodieFood & Beverages3.49×
15KnittingHome & Garden3.27×
16ToddlerKids & Family2.85×
17More NutritionHealth2.55×
18Outdoor recreationSports1.98×
19ShoppingShopping1.55×
20FoodFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wine Lovers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wine Lovers audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.74×
Quality AwarenessPREMIUM2.07×
TravellingTHRILL2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wine Lovers audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.82×
Need for SecurityCONSERVATISM0.86×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wine Lovers have in Germany?

Wine Lovers has an estimated audience of 268,370 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wine Lovers fans?

65.2% of Wine Lovers fans are female, 34.8% are male, with an average age of 38.5 years.

03

Which brands do Wine Lovers fans like most?

Wine Lovers fans show strongest brand affinity for Cristal (wine) (24.18×), Local food (5.53×), and Gourmet Foods (7.04×) over the country average.

04

Where do Wine Lovers fans live in Germany?

Wine Lovers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Wine Lovers fans also like?

Beyond Wine Lovers itself, the audience over-indexes on Local food (5.53×), Gourmet Foods (7.04×), Dinner (5.34×), and Vegetarian cuisine (3.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Wine Lovers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wine Lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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