Wine Lovers Audience in Germany
Wine Lovers has an estimated audience of 268,370 people in Germany. 65.2% are female, 34.8% are male, average age 38.5. Top regions: Baden-Württemberg, Bayern, Rheinland-Pfalz. Top brand affinities: Cristal (wine), Local food, Gourmet Foods, Dinner, Vegetarian cuisine.
The average Wine Lovers fan in Germany is 38.5 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Rheinland-Pfalz. Top brand affinities include Cristal (wine), Local food, Gourmet Foods, with strongest over-indexing on Cristal (wine) (24.18× the country average). Demographically, the Wine Lovers audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Wine Lovers fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 38.5 |
| Estimated audience size | 268,370 |
Audience persona
The typical Wine Lovers fan in Germany is more female, around 38.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Cristal (wine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 16,478 | 0.45× |
| Bayern | 15,667 | 0.36× |
| Rheinland-Pfalz | 15,590 | 1.16× |
| Nordrhein-Westfalen | 15,282 | 0.26× |
| Niedersachsen | 13,731 | 0.53× |
| Thüringen | 12,856 | 1.88× |
| Brandenburg | 12,825 | 1.54× |
| Sachsen-Anhalt | 12,139 | 1.75× |
| Sachsen | 11,186 | 0.85× |
| Mecklenburg-Vorpommern | 10,383 | 2.03× |
| Hessen | 10,292 | 0.5× |
| Schleswig-Holstein | 9,802 | 1.02× |
| Berlin | 8,340 | 0.7× |
| Saarland | 7,564 | 2.3× |
| Hamburg | 7,549 | 1.24× |
| Bremen | 2,969 | 1.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cristal (wine) | 24.18× | Food & Beverages |
| Local food | 5.53× | Food & Beverages |
| Gourmet Foods | 7.04× | Food & Beverages |
| Dinner | 5.34× | Food & Beverages |
| Vegetarian cuisine | 3.72× | Food & Beverages |
| Outdoor recreation | 1.98× | Sports |
| Chocolate cake | 5.97× | Food & Beverages |
| Lunch | 4.39× | Food & Beverages |
| Cooking show | 4.7× | Food & Beverages |
| Houseplant | 3.98× | Home & Garden |
| Shopping | 1.55× | Shopping |
| Pastry | 3.9× | Food & Beverages |
| Foodie | 3.49× | Food & Beverages |
| Food | 1.53× | Food & Beverages |
| Wine tasting | 4.85× | Food & Beverages |
| Knitting | 3.27× | Home & Garden |
| Maltese (dog) | 3.63× | Pets & Animals |
| Toddler | 2.85× | Kids & Family |
| Flower bouquet | 3.59× | Home & Garden |
| More Nutrition | 2.55× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 5.4 |
| Travelling | THRILL | 2.13 |
| Luxury Orientation | PREMIUM | 2.11 |
| Design Affinity | PREMIUM | 1.98 |
| Indulgence | JOY | 1.88 |
| Individualism | JOY | 1.86 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.4% |
| United States | 14.3% |
| Italy | 11.2% |
See Wine Lovers audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wine Lovers have in Germany?
Wine Lovers has an estimated audience of 268,370 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Wine Lovers fans?
65.2% of Wine Lovers fans are female, 34.8% are male, with an average age of 38.5 years.
Which brands do Wine Lovers fans like most?
Wine Lovers fans show strongest brand affinity for Cristal (wine) (24.18×), Local food (5.53×), and Gourmet Foods (7.04×) over the country average.
Where do Wine Lovers fans live in Germany?
Wine Lovers fans in Germany are most concentrated in Baden-Württemberg (reach 16,478), Bayern (reach 15,667), and Rheinland-Pfalz (reach 15,590). These three regions account for the largest share of the active audience.
What other brands do Wine Lovers fans also like?
Beyond Wine Lovers itself, the audience over-indexes on Local food (5.53×), Gourmet Foods (7.04×), Dinner (5.34×), and Vegetarian cuisine (3.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wine Lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.