Rascasse Audience Intelligence

Foodie Audience in Germany

A data profile of the people who buy, follow and care about Foodie in Germany — modelled from more than twelve digital signal sources. Foodie has an estimated audience of 6,733,991 people in Germany.

#419among Topic in Germany#42in Food & Beverages

The average Foodie fan in Germany is 40.7 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Rheinland-Pfalz.

Top brand affinities include Discount stores, Kaufland, Cooking, with strongest over-indexing on Discount stores (1.55× the country average).

Demographically, the Foodie audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Foodie fan in Germany is more female, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Discount stores.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Foodie profile in Germany.

Audience size
6.7M
in Germany
Gender
60.3%♀
39.7% male
Age
40.7
average years
Country rank
#684
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Foodie fans

60.3% are female, 39.7% are male, average age 40.7.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Foodie audience in Germany
MetricValue
Female60.3%
Male39.7%
Average age40.7
Estimated audience size6,733,991
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Foodie audience in Germany
Age bracketShare%
16-1914%
20-2920%
30-3922%
40-4923%
50+21%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Foodie audience comes from Germany.

Worldwide audience distribution share by country for Foodie
CountryShare
United States19.6%
India7.6%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Foodie audience in Germany is strongest.

Fig. 05

Top regions by affinity

Foodie fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~300K5.59×
02Rheinland-Pfalz~1M3.16×
03Bayern~1.5M1.60×
04Hessen~500K1.04×
05Nordrhein-Westfalen~1M0.84×
06Brandenburg~200K0.83×
07Berlin~200K0.82×
08Hamburg~100K0.79×
09Saarland~60K0.71×
10Baden-Württemberg~600K0.68×
11Mecklenburg-Vorpommern~80K0.61×
12Sachsen~200K0.59×
13Thüringen~100K0.58×
14Niedersachsen~400K0.57×
15Schleswig-Holstein~100K0.57×
16Sachsen-Anhalt~100K0.57×
Fig. 06

Affinity by region

Affinity by region — Foodie, Germany
0.57×1.00×5.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Foodie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Foodie audience
#·InterestCategoryAffinity×
01EatingFood & Beverages2.06×
02DessertsFood & Beverages1.99×
03KauflandShopping1.77×
04RecipesFood & Beverages1.76×
05Fast foodFood & Beverages1.76×
06Organic foodFood & Beverages1.72×
07DeichmannShopping1.68×
08KitchenHome & Garden1.66×
09Beauty salonsBeauty & Wellness1.65×
10Netto Marken-DiscountShopping1.60×
11Müller (company)Food & Beverages1.59×
12CookingFood & Beverages1.56×
13EdekaShopping1.56×
14Discount storesShopping1.55×
15ChildKids & Family1.52×
16Quality of lifeHealth1.52×
17Burger KingFood & Beverages1.52×
18REWEShopping1.51×
19AutoScout24Cars & Mobility1.50×
20Hair productsBeauty & Wellness1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Foodie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Foodie audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.52×
Convenience OrientationPREMIUM1.47×
Price SensitivityPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Foodie audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.94×
Pet OwnershipJOY0.95×
MindfulnessBALANCE1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Foodie have in Germany?

Foodie has an estimated audience of 6,733,991 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Foodie fans?

60.3% of Foodie fans are female, 39.7% are male, with an average age of 40.7 years.

03

Which brands do Foodie fans like most?

Foodie fans show strongest brand affinity for Discount stores (1.55×), Kaufland (1.77×), and Cooking (1.56×) over the country average.

04

Where do Foodie fans live in Germany?

Foodie fans in Germany are most concentrated in Bayern (reach ~1.5M), Nordrhein-Westfalen (reach ~1M), and Rheinland-Pfalz (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Foodie fans also like?

Beyond Foodie itself, the audience over-indexes on Kaufland (1.77×), Cooking (1.56×), Netto Marken-Discount (1.6×), and Edeka (1.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Foodie audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Foodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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