Foodie Audience in Germany
Foodie has an estimated audience of 6,733,991 people in Germany. 60.3% are female, 39.7% are male, average age 40.7. Top regions: Bayern, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities: Gala, Discount stores, Kaufland, Cooking, Netto Marken-Discount.
The average Foodie fan in Germany is 40.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities include Gala, Discount stores, Kaufland, with strongest over-indexing on Gala (1.9× the country average). Demographically, the Foodie audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Foodie fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 40.7 |
| Estimated audience size | 6,733,991 |
Audience persona
The typical Foodie fan in Germany is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,801,572 | 1.66× |
| Nordrhein-Westfalen | 1,514,612 | 1.03× |
| Rheinland-Pfalz | 1,271,088 | 3.77× |
| Baden-Württemberg | 739,659 | 0.81× |
| Hessen | 642,978 | 1.25× |
| Niedersachsen | 424,735 | 0.65× |
| Berlin | 302,687 | 1.01× |
| Sachsen | 146,182 | 0.44× |
| Hamburg | 137,689 | 0.9× |
| Schleswig-Holstein | 130,227 | 0.54× |
| Brandenburg | 114,202 | 0.55× |
| Bremen | 99,080 | 1.72× |
| Thüringen | 66,806 | 0.39× |
| Sachsen-Anhalt | 58,334 | 0.33× |
| Mecklenburg-Vorpommern | 51,829 | 0.4× |
| Saarland | 45,278 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 1.9× | News |
| Discount stores | 1.55× | Shopping |
| Kaufland | 1.77× | Shopping |
| Cooking | 1.56× | Food & Beverages |
| Netto Marken-Discount | 1.6× | Shopping |
| Edeka | 1.56× | Shopping |
| REWE | 1.51× | Shopping |
| Recipes | 1.76× | Food & Beverages |
| Deichmann | 1.68× | Shopping |
| Desserts | 1.99× | Food & Beverages |
| Eating | 2.06× | Food & Beverages |
| Organic food | 1.72× | Food & Beverages |
| Kitchen | 1.66× | Home & Garden |
| AutoScout24 | 1.5× | Cars & Mobility |
| Fast food | 1.76× | Food & Beverages |
| Aral AG | 1.51× | Cars & Mobility |
| Beauty salons | 1.65× | Beauty & Wellness |
| Child | 1.52× | Kids & Family |
| Quality of life | 1.52× | Health |
| Burger King | 1.52× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.23 |
| Sustainability | BALANCE | 1.54 |
| DIY Mentality | THRILL | 1.39 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Design Affinity | PREMIUM | 1.33 |
| Pet Ownership | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 7.6% |
| United Kingdom | 4.9% |
See Foodie audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Foodie have in Germany?
Foodie has an estimated audience of 6,733,991 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Foodie fans?
60.3% of Foodie fans are female, 39.7% are male, with an average age of 40.7 years.
Which brands do Foodie fans like most?
Foodie fans show strongest brand affinity for Gala (1.9×), Discount stores (1.55×), and Kaufland (1.77×) over the country average.
Where do Foodie fans live in Germany?
Foodie fans in Germany are most concentrated in Bayern (reach 1,801,572), Nordrhein-Westfalen (reach 1,514,612), and Rheinland-Pfalz (reach 1,271,088). These three regions account for the largest share of the active audience.
What other brands do Foodie fans also like?
Beyond Foodie itself, the audience over-indexes on Discount stores (1.55×), Kaufland (1.77×), Cooking (1.56×), and Netto Marken-Discount (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Foodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.