Foodie Audience in United Kingdom
Foodie has an estimated audience of 11,526,874 people in United Kingdom. 62.6% are female, 37.4% are male, average age 44.2. Top regions: England, Yorkshire and the Humber, South East.
The average Foodie fan in United Kingdom is 44.2 years old, more female, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Demographically, the Foodie audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
Category: Food & Beverages · Type: Topic
Demographics of Foodie fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 44.2 |
| Estimated audience size | 11,526,874 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 3,583,553 | 0.33× |
| Yorkshire and the Humber | 3,522,689 | 3.8× |
| South East | 1,638,318 | 1.06× |
| Northern Ireland | 1,016,030 | 2.87× |
| Scotland | 657,777 | 0.63× |
| West Midlands | 650,279 | 1.32× |
| East of England | 402,651 | 0.38× |
| South West | 351,696 | 0.37× |
| East Midlands | 276,800 | 0.34× |
| North East | 254,242 | 0.57× |
| North West | 196,696 | 0.16× |
| Wales | 108,480 | 0.16× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.58 |
| Luxury Orientation | PREMIUM | 1.4 |
| Design Affinity | PREMIUM | 1.3 |
| Sustainability | BALANCE | 1.29 |
| Price Sensitivity | PREMIUM | 1.21 |
| Travelling | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 7.6% |
| United Kingdom | 4.9% |
See Foodie audiences in other countries
More Food & Beverages audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Foodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.