Foodie Audience in Spain
Foodie has an estimated audience of 6,761,597 people in Spain. 59.9% are female, 40.1% are male, average age 46.2. Top regions: Catalonia, Community of Madrid, Canary Islands.
The average Foodie fan in Spain is 46.2 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Canary Islands. Demographically, the Foodie audience skews more female with an average age of 46.2, and over-indexes on personality traits such as DIY Mentality, Indulgence.
Category: Food & Beverages · Type: Topic
Demographics of Foodie fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 46.2 |
| Estimated audience size | 6,761,597 |
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 3,746,087 | 3.06× |
| Community of Madrid | 1,403,595 | 1.23× |
| Canary Islands | 983,050 | 2.91× |
| Andalusia | 928,514 | 0.7× |
| Comunidad Valenciana | 903,208 | 1.19× |
| Balearic Islands | 707,292 | 3.73× |
| Region of Murcia | 287,968 | 1.24× |
| Castile and León | 120,255 | 0.41× |
| Galicia | 94,279 | 0.3× |
| Castilla-La Mancha | 79,356 | 0.29× |
| Basque Autonomous Country | 75,460 | 0.3× |
| Aragon | 64,012 | 0.36× |
| Principality of Asturias | 42,898 | 0.27× |
| Extremadura | 35,417 | 0.24× |
| Navarre | 21,744 | 0.26× |
| Cantabria | 20,244 | 0.24× |
| La Rioja | 12,146 | 0.28× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.3 |
| Indulgence | JOY | 1.29 |
| Design Affinity | PREMIUM | 1.17 |
| Community Orientation | OPEN | 1.15 |
| Sports Activity | POWER | 1.12 |
| Price Sensitivity | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 7.6% |
| United Kingdom | 4.9% |
See Foodie audiences in other countries
More Food & Beverages audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Foodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.