Rascasse Audience Intelligence

Foodie Audience in Italy

A data profile of the people who buy, follow and care about Foodie in Italy — modelled from more than twelve digital signal sources. Foodie has an estimated audience of 7,579,533 people in Italy.

#543among Topic in Italy#65in Food & Beverages

The average Foodie fan in Italy is 43.4 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Emilia-Romagna, Piedmont.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Foodie profile in Italy.

Audience size
7.6M
in Italy
Gender
57.6%♀
42.4% male
Age
43.4
average years
Country rank
#767
Topic in Italy
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Foodie fans

57.6% are female, 42.4% are male, average age 43.4.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Foodie audience in Italy
MetricValue
Female57.6%
Male42.4%
Average age43.4
Estimated audience size7,579,533
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Foodie audience in Italy
Age bracketShare%
16-1910%
20-2917%
30-3921%
40-4922%
50+30%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Foodie audience comes from Italy.

Worldwide audience distribution share by country for Foodie
CountryShare
United States19.6%
India7.6%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Foodie audience in Italy is strongest.

Fig. 05

Top regions by affinity

Foodie fans by region: top regions in Italy
#RegionReachAffinity×
01Piedmont~1.5M2.92×
02Emilia-Romagna~2M2.91×
03Sardinia~500K2.19×
04Lombardy~2M1.57×
05Lazio~1M1.20×
06Aosta Valley~20K1.03×
07Molise~40K0.99×
08Basilicata~70K0.95×
09Umbria~100K0.92×
10Abruzzo~100K0.89×
11Friuli-Venezia Giulia~100K0.89×
12Trentino-Alto Adige/Südtirol~100K0.89×
13Calabria~200K0.88×
14Liguria~200K0.88×
15Marche~200K0.86×
16Sicilia~500K0.79×
17Puglia~400K0.77×
18Tuscany~400K0.76×
19Veneto~400K0.74×
20Campania~600K0.71×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Italy

See Foodie audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Foodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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