Hair products Audience in Germany
Hair products has an estimated audience of 12,724,312 people in Germany. 72.1% are female, 27.9% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Millie Bobby Brown, Infant clothing, Child development, Ernsting's family, Infant bodysuit.
The average Hair products fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Millie Bobby Brown, Infant clothing, Child development, with strongest over-indexing on Millie Bobby Brown (2.02× the country average). Demographically, the Hair products audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Hair products fans
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 38.5 |
| Estimated audience size | 12,724,312 |
Audience persona
The typical Hair products fan in Germany is more female, around 38.5 years old, with strong Pet Ownership tendencies and a notable affinity for Millie Bobby Brown.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,077,553 | 0.75× |
| Bayern | 1,776,555 | 0.87× |
| Baden-Württemberg | 1,338,229 | 0.77× |
| Berlin | 1,326,181 | 2.33× |
| Hessen | 924,901 | 0.95× |
| Niedersachsen | 718,990 | 0.58× |
| Rheinland-Pfalz | 487,794 | 0.77× |
| Hamburg | 424,324 | 1.48× |
| Sachsen | 378,314 | 0.61× |
| Thüringen | 296,730 | 0.92× |
| Schleswig-Holstein | 263,382 | 0.58× |
| Brandenburg | 236,281 | 0.6× |
| Sachsen-Anhalt | 232,762 | 0.71× |
| Saarland | 222,889 | 1.43× |
| Mecklenburg-Vorpommern | 204,716 | 0.84× |
| Bremen | 199,710 | 1.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Millie Bobby Brown | 2.02× | Movies & TV |
| Infant clothing | 1.79× | Kids & Family |
| Child development | 1.5× | Business & Career |
| Ernsting's family | 1.56× | Shopping |
| Infant bodysuit | 1.9× | Kids & Family |
| Eyelash | 1.76× | Beauty & Wellness |
| Permanent makeup | 1.69× | Beauty & Wellness |
| Pre-kindergarten | 1.58× | Kids & Family |
| YouTube Music | 1.63× | Internet & Social Media |
| Eyebrow | 1.8× | Beauty & Wellness |
| Dining room | 1.57× | Home & Garden |
| Garden furniture | 1.51× | Home & Garden |
| Hair conditioner | 1.7× | Beauty & Wellness |
| Long hair | 1.72× | Beauty & Wellness |
| Pedicure | 1.54× | Beauty & Wellness |
| Nail polish | 1.66× | Beauty & Wellness |
| Stradivarius | 1.8× | Shopping |
| Eyelash extensions | 1.77× | Beauty & Wellness |
| Nail art | 1.64× | Beauty & Wellness |
| Manicure | 1.53× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.19 |
| Indulgence | JOY | 1.16 |
| Sports Activity | POWER | 1.15 |
| Creativity | OPEN | 1.13 |
| DIY Mentality | THRILL | 1.1 |
| Sustainability | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Japan | 4.9% |
| United Kingdom | 4.6% |
See Hair products audiences in other countries
More Hair audiences in Germany
- Hair care (6,279,332)
- Shampoo (5,066,010)
- Hair coloring (3,945,376)
- Hair conditioner (3,884,757)
- Hair follicle (3,558,509)
Frequently asked questions
How many fans does Hair products have in Germany?
Hair products has an estimated audience of 12,724,312 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hair products fans?
72.1% of Hair products fans are female, 27.9% are male, with an average age of 38.5 years.
Which brands do Hair products fans like most?
Hair products fans show strongest brand affinity for Millie Bobby Brown (2.02×), Infant clothing (1.79×), and Child development (1.5×) over the country average.
Where do Hair products fans live in Germany?
Hair products fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,077,553), Bayern (reach 1,776,555), and Baden-Württemberg (reach 1,338,229). These three regions account for the largest share of the active audience.
What other brands do Hair products fans also like?
Beyond Hair products itself, the audience over-indexes on Infant clothing (1.79×), Child development (1.5×), Ernsting's family (1.56×), and Infant bodysuit (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hair products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.