Rascasse Audience Intelligence

Long hair Audience in Germany

A data profile of the people who buy, follow and care about Long hair in Germany — modelled from more than twelve digital signal sources. Long hair has an estimated audience of 3,773,366 people in Germany.

#1among Hairstyle in Germany#985among Topic in Germany#28in Beauty & Wellness

The average Long hair fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hair conditioner, Hair dryer, Hair straightening, with strongest over-indexing on Hair conditioner (4.77× the country average).

Demographically, the Long hair audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Long hair fan in Germany is more female, around 34.8 years old, with strong Mindfulness tendencies and a notable affinity for Hair conditioner.

Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Long hair profile in Germany.

Audience size
3.8M
in Germany
Gender
70.7%♀
29.3% male
Age
34.8
average years
Country rank
#1590
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Long hair fans

70.7% are female, 29.3% are male, average age 34.8.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Long hair audience in Germany
MetricValue
Female70.7%
Male29.3%
Average age34.8
Estimated audience size3,773,366
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Long hair audience in Germany
Age bracketShare%
16-1928%
20-2925%
30-3920%
40-4916%
50+11%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Long hair audience comes from Germany.

Worldwide audience distribution share by country for Long hair
CountryShare
United States20.8%
Japan16.6%
China6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Long hair audience in Germany is strongest.

Fig. 05

Top regions by affinity

Long hair fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K1.16×
02Rheinland-Pfalz~200K1.08×
03Nordrhein-Westfalen~900K1.06×
04Bayern~600K1.05×
05Saarland~50K1.05×
06Niedersachsen~400K1.03×
07Baden-Württemberg~500K1.01×
08Hessen~300K1.01×
09Brandenburg~100K0.99×
10Sachsen-Anhalt~100K0.99×
11Berlin~200K0.97×
12Schleswig-Holstein~100K0.95×
13Mecklenburg-Vorpommern~70K0.95×
14Bremen~30K0.95×
15Hamburg~80K0.94×
16Thüringen~90K0.93×
Fig. 06

Affinity by region

Affinity by region — Long hair, Germany
0.93×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Long hair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Long hair audience
#·InterestCategoryAffinity×
01Hair dryerBeauty & Wellness4.95×
02Hair conditionerBeauty & Wellness4.77×
03Hair straighteningBeauty & Wellness4.41×
04Hair ironBeauty & Wellness4.24×
05Curly HairBeauty & Wellness3.72×
06HairbrushBeauty & Wellness3.63×
07Lace wigBeauty & Wellness3.47×
08Modeling agencyFashion & Accessoires3.32×
09Hair ExtensionsBeauty & Wellness3.31×
10Health And BeautyBeauty & Wellness3.18×
11WigBeauty & Wellness3.16×
12Hair careBeauty & Wellness2.20×
13Travel photographyTechnology & Electronics2.01×
14Self careHealth2.00×
15Health & wellnessHealth1.97×
16Dog walkingPets & Animals1.94×
17Nature photographyTechnology & Electronics1.93×
18Self-loveHealth1.77×
19Home constructionHome & Garden1.75×
20AdventureTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Long hair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Long hair audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.33×
ExtroversionTHRILL1.30×
IndividualismJOY1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Long hair audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.49×
PatriotismCONSERVATISM0.66×
Career OrientationPOWER0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Long hair have in Germany?

Long hair has an estimated audience of 3,773,366 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Long hair fans?

70.7% of Long hair fans are female, 29.3% are male, with an average age of 34.8 years.

03

Which brands do Long hair fans like most?

Long hair fans show strongest brand affinity for Hair conditioner (4.77×), Hair dryer (4.95×), and Hair straightening (4.41×) over the country average.

04

Where do Long hair fans live in Germany?

Long hair fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Long hair fans also like?

Beyond Long hair itself, the audience over-indexes on Hair dryer (4.95×), Hair straightening (4.41×), Health And Beauty (3.18×), and Hair iron (4.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hairstyle audiences in Germany

See Long hair audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Long hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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