Long hair Audience in Germany
Long hair has an estimated audience of 3,773,366 people in Germany. 70.7% are female, 29.3% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hair conditioner, Hair dryer, Hair straightening, Health And Beauty, Hair iron.
The average Long hair fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hair conditioner, Hair dryer, Hair straightening, with strongest over-indexing on Hair conditioner (4.77× the country average). Demographically, the Long hair audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle
Demographics of Long hair fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 34.8 |
| Estimated audience size | 3,773,366 |
Audience persona
The typical Long hair fan in Germany is more female, around 34.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Hair conditioner.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 885,400 | 1.07× |
| Bayern | 669,738 | 1.1× |
| Baden-Württemberg | 527,805 | 1.03× |
| Niedersachsen | 395,217 | 1.08× |
| Hessen | 269,766 | 0.94× |
| Sachsen | 224,695 | 1.21× |
| Rheinland-Pfalz | 202,343 | 1.07× |
| Berlin | 169,135 | 1× |
| Schleswig-Holstein | 130,662 | 0.96× |
| Brandenburg | 116,059 | 0.99× |
| Sachsen-Anhalt | 91,648 | 0.94× |
| Thüringen | 84,342 | 0.88× |
| Hamburg | 81,636 | 0.96× |
| Mecklenburg-Vorpommern | 63,480 | 0.88× |
| Saarland | 47,256 | 1.02× |
| Bremen | 27,940 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hair conditioner | 4.77× | Beauty & Wellness |
| Hair dryer | 4.95× | Beauty & Wellness |
| Hair straightening | 4.41× | Beauty & Wellness |
| Health And Beauty | 3.18× | Beauty & Wellness |
| Hair iron | 4.24× | Beauty & Wellness |
| Modeling agency | 3.32× | Fashion & Accessoires |
| Health & wellness | 1.97× | Health |
| Curly Hair | 3.72× | Beauty & Wellness |
| Wig | 3.16× | Beauty & Wellness |
| Dog walking | 1.94× | Pets & Animals |
| Nature photography | 1.93× | Technology & Electronics |
| Hairbrush | 3.63× | Beauty & Wellness |
| Self-love | 1.77× | Health |
| Hair Extensions | 3.31× | Beauty & Wellness |
| Hair care | 2.2× | Beauty & Wellness |
| Travel photography | 2.01× | Technology & Electronics |
| Home construction | 1.75× | Home & Garden |
| Lace wig | 3.47× | Beauty & Wellness |
| Adventure | 1.5× | Travel & Leisure |
| Self care | 2× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.43 |
| DIY Mentality | THRILL | 1.32 |
| Individualism | JOY | 1.31 |
| Sustainability | BALANCE | 1.23 |
| Travelling | THRILL | 1.23 |
| Extroversion | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 16.6% |
| China | 6.1% |
See Long hair audiences in other countries
More Hairstyle audiences in Germany
- Curly Hair (2,751,914)
- natural hair (673,371)
- Balayage (423,987)
- Perm (hairstyle) (308,586)
- Bun (hairstyle) (79,641)
Frequently asked questions
How many fans does Long hair have in Germany?
Long hair has an estimated audience of 3,773,366 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Long hair fans?
70.7% of Long hair fans are female, 29.3% are male, with an average age of 34.8 years.
Which brands do Long hair fans like most?
Long hair fans show strongest brand affinity for Hair conditioner (4.77×), Hair dryer (4.95×), and Hair straightening (4.41×) over the country average.
Where do Long hair fans live in Germany?
Long hair fans in Germany are most concentrated in Nordrhein-Westfalen (reach 885,400), Bayern (reach 669,738), and Baden-Württemberg (reach 527,805). These three regions account for the largest share of the active audience.
What other brands do Long hair fans also like?
Beyond Long hair itself, the audience over-indexes on Hair dryer (4.95×), Hair straightening (4.41×), Health And Beauty (3.18×), and Hair iron (4.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Long hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.