Perm (hairstyle) Audience in Germany
Perm (hairstyle) has an estimated audience of 308,586 people in Germany. 66.0% are female, 34.0% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hair iron, Shaving cream, Balayage, Face powder, Tagesschau.
The average Perm (hairstyle) fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hair iron, Shaving cream, Balayage, with strongest over-indexing on Hair iron (28.65× the country average). Demographically, the Perm (hairstyle) audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle
Demographics of Perm (hairstyle) fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 35.0 |
| Estimated audience size | 308,586 |
Audience persona
The typical Perm (hairstyle) fan in Germany is more female, around 35.0 years old, with strong Sustainability tendencies and a notable affinity for Hair iron.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,524 | 1.1× |
| Bayern | 50,441 | 1.02× |
| Baden-Württemberg | 41,437 | 0.98× |
| Hessen | 28,685 | 1.22× |
| Niedersachsen | 28,669 | 0.96× |
| Berlin | 20,469 | 1.48× |
| Sachsen | 15,943 | 1.05× |
| Rheinland-Pfalz | 15,713 | 1.02× |
| Schleswig-Holstein | 11,130 | 1× |
| Brandenburg | 8,302 | 0.87× |
| Thüringen | 7,326 | 0.93× |
| Hamburg | 6,953 | 1× |
| Sachsen-Anhalt | 6,736 | 0.84× |
| Mecklenburg-Vorpommern | 4,812 | 0.82× |
| Saarland | 2,902 | 0.77× |
| Bremen | 2,486 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hair iron | 28.65× | Beauty & Wellness |
| Shaving cream | 29.2× | Beauty & Wellness |
| Balayage | 23.57× | Beauty & Wellness |
| Face powder | 8.21× | Beauty & Wellness |
| Tagesschau | 2.36× | Movies & TV |
| schwarzkopf | 18.54× | Beauty & Wellness |
| Real property | 5.49× | Home & Garden |
| Shampoo | 4.89× | Beauty & Wellness |
| BB cream | 8.16× | Beauty & Wellness |
| Wella | 13.36× | Beauty & Wellness |
| Redken | 10.59× | Beauty & Wellness |
| Pets | 1.74× | Pets & Animals |
| ghd | 16.29× | Beauty & Wellness |
| Exfoliation (cosmetology) | 8.79× | Beauty & Wellness |
| Avène | 8.73× | Beauty & Wellness |
| Hair wax | 14.63× | Beauty & Wellness |
| TikTok | 1.53× | Internet & Social Media |
| Boulanger | 10.4× | Shopping |
| Hair conditioner | 3.84× | Beauty & Wellness |
| Transfermarkt | 2.24× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.59 |
| Creativity | OPEN | 1.47 |
| Pet Ownership | JOY | 1.4 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Design Affinity | PREMIUM | 1.32 |
| Healthy Lifestyle | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 21.0% |
| Taiwan | 15.2% |
| United States | 13.1% |
See Perm (hairstyle) audiences in other countries
More Hairstyle audiences in Germany
- Long hair (3,773,367)
- Curly Hair (2,751,914)
- natural hair (673,371)
- Balayage (423,987)
- Bun (hairstyle) (79,641)
Frequently asked questions
How many fans does Perm (hairstyle) have in Germany?
Perm (hairstyle) has an estimated audience of 308,586 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Perm (hairstyle) fans?
66.0% of Perm (hairstyle) fans are female, 34.0% are male, with an average age of 35.0 years.
Which brands do Perm (hairstyle) fans like most?
Perm (hairstyle) fans show strongest brand affinity for Hair iron (28.65×), Shaving cream (29.2×), and Balayage (23.57×) over the country average.
Where do Perm (hairstyle) fans live in Germany?
Perm (hairstyle) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,524), Bayern (reach 50,441), and Baden-Württemberg (reach 41,437). These three regions account for the largest share of the active audience.
What other brands do Perm (hairstyle) fans also like?
Beyond Perm (hairstyle) itself, the audience over-indexes on Shaving cream (29.2×), Balayage (23.57×), Face powder (8.21×), and Tagesschau (2.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Perm (hairstyle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.