Rascasse Audience Intelligence

Perm (hairstyle) Audience in Germany

A data profile of the people who buy, follow and care about Perm (hairstyle) in Germany — modelled from more than twelve digital signal sources. Perm (hairstyle) has an estimated audience of 308,586 people in Germany.

#5among Hairstyle in Germany#6064among Topic in Germany#241in Beauty & Wellness

The average Perm (hairstyle) fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hair iron, Hair wax, Redken, with strongest over-indexing on Hair iron (30.1× the country average).

Demographically, the Perm (hairstyle) audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Perm (hairstyle) fan in Germany is more female, around 35.0 years old, with strong Pet Ownership tendencies and a notable affinity for Hair iron.

Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Perm (hairstyle) profile in Germany.

Audience size
309K
in Germany
Gender
66.0%♀
34.0% male
Age
35.0
average years
Country rank
#16976
Topic in Germany
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Perm (hairstyle) fans

66.0% are female, 34.0% are male, average age 35.0.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Perm (hairstyle) audience in Germany
MetricValue
Female66.0%
Male34.0%
Average age35.0
Estimated audience size308,586
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Perm (hairstyle) audience in Germany
Age bracketShare%
16-1930%
20-2920%
30-3920%
40-4920%
50+10%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Perm (hairstyle) audience comes from Germany.

Worldwide audience distribution share by country for Perm (hairstyle)
CountryShare
Japan21.0%
Taiwan15.2%
United States13.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Perm (hairstyle) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Perm (hairstyle) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.40×
02Hessen~30K1.17×
03Nordrhein-Westfalen~70K1.06×
04Sachsen~20K1.05×
05Hamburg~7K1.02×
06Bremen~3K1.01×
07Rheinland-Pfalz~20K1.00×
08Schleswig-Holstein~10K1.00×
09Bayern~50K0.99×
10Thüringen~8K0.96×
11Baden-Württemberg~40K0.95×
12Niedersachsen~30K0.94×
13Brandenburg~9K0.91×
14Sachsen-Anhalt~7K0.89×
15Mecklenburg-Vorpommern~5K0.88×
16Saarland~3K0.87×
Fig. 06

Affinity by region

Affinity by region — Perm (hairstyle), Germany
0.87×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Perm (hairstyle) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Perm (hairstyle) audience
#·InterestCategoryAffinity×
01Hair waxBeauty & Wellness48.63×
02Hair ironBeauty & Wellness30.10×
03WellaBeauty & Wellness26.18×
04ghdBeauty & Wellness25.86×
05RedkenBeauty & Wellness24.24×
06Shaving creamBeauty & Wellness23.88×
07AvedaBeauty & Wellness21.64×
08BalayageBeauty & Wellness18.75×
09schwarzkopfBeauty & Wellness14.40×
10AvèneBeauty & Wellness12.04×
11Exfoliation (cosmetology)Beauty & Wellness10.39×
12Face powderBeauty & Wellness9.68×
13BB creamBeauty & Wellness8.33×
14Hair ExtensionsBeauty & Wellness6.08×
15Hair coloringBeauty & Wellness4.48×
16Müller (company)Food & Beverages4.47×
17Real propertyHome & Garden4.13×
18ShampooBeauty & Wellness3.95×
19TagesschauMovies & TV1.81×
20TikTokInternet & Social Media1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Perm (hairstyle) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Perm (hairstyle) audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.59×
Design AffinityPREMIUM1.58×
ExtroversionTHRILL1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Perm (hairstyle) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
PatriotismCONSERVATISM0.77×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Perm (hairstyle) have in Germany?

Perm (hairstyle) has an estimated audience of 308,586 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Perm (hairstyle) fans?

66.0% of Perm (hairstyle) fans are female, 34.0% are male, with an average age of 35.0 years.

03

Which brands do Perm (hairstyle) fans like most?

Perm (hairstyle) fans show strongest brand affinity for Hair iron (30.1×), Hair wax (48.63×), and Redken (24.24×) over the country average.

04

Where do Perm (hairstyle) fans live in Germany?

Perm (hairstyle) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Perm (hairstyle) fans also like?

Beyond Perm (hairstyle) itself, the audience over-indexes on Hair wax (48.63×), Redken (24.24×), Wella (26.18×), and Müller (company) (4.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hairstyle audiences in Germany

See Perm (hairstyle) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Perm (hairstyle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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