Rascasse Audience Intelligence

Avène Target Market in Germany

A data profile of the people who buy, follow and care about Avène in Germany — modelled from more than twelve digital signal sources. Avène has an estimated audience of 830,631 people in Germany.

#997among Brand in Germany#138in Beauty & Wellness

The average Avène fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Foundation (cosmetics), Che Guevara, Shop Apotheke, with strongest over-indexing on Foundation (cosmetics) (11.83× the country average).

Demographically, the Avène audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Avène fan in Germany is more female, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Foundation (cosmetics).

Category: Beauty & Wellness · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Avène profile in Germany.

Audience size
831K
in Germany
Gender
81.3%♀
18.7% male
Age
39.4
average years
Country rank
#7638
Brand in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Avène

81.3% are female, 18.7% are male, average age 39.4.

Fig. 02

Gender split

81.3%
Female
18.7%
Male
Demographic split for Avène audience in Germany
MetricValue
Female81.3%
Male18.7%
Average age39.4
Estimated audience size830,631
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Avène audience in Germany
Age bracketShare%
16-1917%
20-2921%
30-3922%
40-4923%
50+17%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Avène audience comes from Germany.

Worldwide audience distribution share by country for Avène
CountryShare
Italy12.9%
France11.4%
United States10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Avène audience in Germany is strongest.

Fig. 05

Top regions by affinity

Avène customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.17×
02Berlin~40K1.16×
03Bayern~200K1.14×
04Hamburg~20K1.11×
05Hessen~70K1.05×
06Nordrhein-Westfalen~200K1.03×
07Saarland~10K1.00×
08Rheinland-Pfalz~40K0.99×
09Mecklenburg-Vorpommern~20K0.96×
10Sachsen~40K0.94×
11Niedersachsen~70K0.93×
12Schleswig-Holstein~30K0.93×
13Brandenburg~20K0.93×
14Thüringen~20K0.92×
15Bremen~7K0.92×
16Sachsen-Anhalt~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Avène, Germany
0.86×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Avène audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Avène audience
#·InterestCategoryAffinity×
01Che GuevaraPolitics & Society19.06×
02EucerinBeauty & Wellness17.74×
03BiodermaBeauty & Wellness17.00×
04NeutrogenaBeauty & Wellness16.01×
05VichyBeauty & Wellness12.81×
06ShiseidoBeauty & Wellness12.72×
07Kiehl'sBeauty & Wellness12.40×
08La Roche-PosayBeauty & Wellness11.95×
09Foundation (cosmetics)Beauty & Wellness11.83×
10KérastaseBeauty & Wellness9.76×
11Face powderBeauty & Wellness8.08×
12Shop ApothekeShopping7.12×
13RitualsBeauty & Wellness6.42×
14Lip glossBeauty & Wellness6.30×
15DocMorrisHealth6.25×
16Street OneFashion & Accessoires5.38×
17Permanent makeupBeauty & Wellness5.11×
18RossmannShopping3.31×
19TK MaxxShopping3.09×
20BauhausShopping3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Avène audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Avène audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.79×
Design AffinityPREMIUM1.55×
CreativityOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Avène audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.44×
Career OrientationPOWER0.49×
Early Adopter MentalityPOWER0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Avène's target market in Germany?

Avène's target market in Germany covers an estimated 830,631 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Avène customers?

81.3% of the Avène audience are female, 18.7% are male, with an average age of 39.4 years.

03

Which brands do Avène fans like most?

Avène fans show strongest brand affinity for Foundation (cosmetics) (11.83×), Che Guevara (19.06×), and Shop Apotheke (7.12×) over the country average.

04

Where do Avène fans live in Germany?

Avène fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Avène fans also like?

Beyond Avène itself, the audience over-indexes on Che Guevara (19.06×), Shop Apotheke (7.12×), Rituals (6.42×), and Eucerin (17.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty & Wellness audiences in Germany

See Avène audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Avène. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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