Avène Audience in Germany
Avène has an estimated audience of 832,080 people in Germany. 81.3% are female, 18.7% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Foundation (cosmetics), Shop Apotheke, Rituals, Che Guevara, Eucerin.
The average Avène fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Foundation (cosmetics), Shop Apotheke, Rituals, with strongest over-indexing on Foundation (cosmetics) (11.83× the country average). Demographically, the Avène audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand
Demographics of Avène fans
| Metric | Value |
|---|---|
| Female | 81.3% |
| Male | 18.7% |
| Average age | 39.4 |
| Estimated audience size | 832,080 |
Audience persona
The typical Avène fan in Germany is more female, around 39.4 years old, with strong Sustainability tendencies and a notable affinity for Foundation (cosmetics).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 192,911 | 1.06× |
| Bayern | 158,038 | 1.18× |
| Baden-Württemberg | 135,165 | 1.19× |
| Niedersachsen | 76,126 | 0.94× |
| Hessen | 68,740 | 1.08× |
| Berlin | 46,020 | 1.24× |
| Rheinland-Pfalz | 40,814 | 0.98× |
| Sachsen | 38,304 | 0.94× |
| Schleswig-Holstein | 27,236 | 0.91× |
| Brandenburg | 23,606 | 0.91× |
| Hamburg | 21,167 | 1.13× |
| Thüringen | 19,087 | 0.9× |
| Sachsen-Anhalt | 17,699 | 0.82× |
| Mecklenburg-Vorpommern | 14,718 | 0.93× |
| Saarland | 9,480 | 0.93× |
| Bremen | 6,122 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Foundation (cosmetics) | 11.83× | Beauty & Wellness |
| Shop Apotheke | 7.12× | Shopping |
| Rituals | 6.42× | Beauty & Wellness |
| Che Guevara | 19.06× | Politics & Society |
| Eucerin | 17.74× | Beauty & Wellness |
| La Roche-Posay | 11.95× | Beauty & Wellness |
| DocMorris | 6.25× | Health |
| Face powder | 8.08× | Beauty & Wellness |
| Vichy | 12.81× | Beauty & Wellness |
| Bioderma | 17× | Beauty & Wellness |
| Neutrogena | 16.01× | Beauty & Wellness |
| Rossmann | 3.31× | Shopping |
| Bauhaus | 3× | Shopping |
| Street One | 5.38× | Fashion & Accessoires |
| Shiseido | 12.72× | Beauty & Wellness |
| TK Maxx | 3.09× | Shopping |
| Kiehl's | 12.4× | Beauty & Wellness |
| Permanent makeup | 5.11× | Beauty & Wellness |
| Lip gloss | 6.3× | Beauty & Wellness |
| BB cream | 8.05× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.73 |
| DIY Mentality | THRILL | 1.63 |
| Healthy Lifestyle | BALANCE | 1.52 |
| Quality Awareness | PREMIUM | 1.5 |
| Creativity | OPEN | 1.45 |
| Family Orientation | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 13.8% |
| France | 12.1% |
| United States | 11.5% |
See Avène audiences in other countries
More Beauty & Wellness audiences in Germany
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Frequently asked questions
How many fans does Avène have in Germany?
Avène has an estimated audience of 832,080 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Avène fans?
81.3% of Avène fans are female, 18.7% are male, with an average age of 39.4 years.
Which brands do Avène fans like most?
Avène fans show strongest brand affinity for Foundation (cosmetics) (11.83×), Shop Apotheke (7.12×), and Rituals (6.42×) over the country average.
Where do Avène fans live in Germany?
Avène fans in Germany are most concentrated in Nordrhein-Westfalen (reach 192,911), Bayern (reach 158,038), and Baden-Württemberg (reach 135,165). These three regions account for the largest share of the active audience.
What other brands do Avène fans also like?
Beyond Avène itself, the audience over-indexes on Shop Apotheke (7.12×), Rituals (6.42×), Che Guevara (19.06×), and Eucerin (17.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Avène. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.