DocMorris Audience in Germany
DocMorris has an estimated audience of 5,637,690 people in Germany. 63.2% are female, 36.8% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cake Craft and Decoration, Kieser Training, Rossmann, Home Office, Mothercare.
The average DocMorris fan in Germany is 43.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cake Craft and Decoration, Kieser Training, Rossmann, with strongest over-indexing on Cake Craft and Decoration (131.75× the country average). Demographically, the DocMorris audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of DocMorris fans
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 43.3 |
| Estimated audience size | 5,637,690 |
Audience persona
The typical DocMorris fan in Germany is more female, around 43.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Cake Craft and Decoration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,446,860 | 1.17× |
| Bayern | 994,666 | 1.1× |
| Baden-Württemberg | 827,155 | 1.08× |
| Niedersachsen | 559,263 | 1.02× |
| Hessen | 481,142 | 1.12× |
| Rheinland-Pfalz | 327,985 | 1.16× |
| Sachsen | 247,697 | 0.9× |
| Berlin | 241,403 | 0.96× |
| Schleswig-Holstein | 220,960 | 1.09× |
| Brandenburg | 168,189 | 0.96× |
| Thüringen | 130,479 | 0.91× |
| Hamburg | 124,082 | 0.97× |
| Sachsen-Anhalt | 123,004 | 0.84× |
| Mecklenburg-Vorpommern | 86,338 | 0.8× |
| Saarland | 72,238 | 1.04× |
| Bremen | 42,186 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cake Craft and Decoration | 131.75× | Food & Beverages |
| Kieser Training | 14.62× | Sports |
| Rossmann | 2.08× | Shopping |
| Home Office | 1.71× | Business & Career |
| Mothercare | 2.28× | Kids & Family |
| Stradivarius | 1.64× | Shopping |
| Jack White | 1.68× | Movies & TV |
| Home Delivery | 1.73× | Food & Beverages |
| Jersey (fabric) | 2.65× | Fashion & Accessoires |
| Samanyolu Haber | 2.27× | Movies & TV |
| South Asian cuisine | 3.62× | Food & Beverages |
| Video izle | 1.6× | |
| Brunello Cucinelli | 2.16× | Fashion & Accessoires |
| Theocracy | 4.66× | Music & Radio |
| Volvo V60 | 1.9× | Cars & Mobility |
| The Hunt (2012 film) | 1.79× | Movies & TV |
| Roger Federer | 1.56× | Sports |
| Ipekyol | 1.58× | Shopping |
| Information sensitivity | 2.04× | Technology & Electronics |
| Esra Erol | 2.11× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.4 |
| Indulgence | JOY | 1.37 |
| Family Orientation | CONSERVATISM | 1.33 |
| Convenience Orientation | PREMIUM | 1.3 |
| Sports Activity | POWER | 1.21 |
| Pet Ownership | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.8% |
| France | 2.9% |
| Switzerland | 0.9% |
See DocMorris audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does DocMorris have in Germany?
DocMorris has an estimated audience of 5,637,690 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DocMorris fans?
63.2% of DocMorris fans are female, 36.8% are male, with an average age of 43.3 years.
Which brands do DocMorris fans like most?
DocMorris fans show strongest brand affinity for Cake Craft and Decoration (131.75×), Kieser Training (14.62×), and Rossmann (2.08×) over the country average.
Where do DocMorris fans live in Germany?
DocMorris fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,446,860), Bayern (reach 994,666), and Baden-Württemberg (reach 827,155). These three regions account for the largest share of the active audience.
What other brands do DocMorris fans also like?
Beyond DocMorris itself, the audience over-indexes on Kieser Training (14.62×), Rossmann (2.08×), Home Office (1.71×), and Mothercare (2.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DocMorris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.