Rascasse Audience Intelligence

DocMorris Target Market in Germany

A data profile of the people who buy, follow and care about DocMorris in Germany — modelled from more than twelve digital signal sources. DocMorris has an estimated audience of 5,542,569 people in Germany.

#113among Brand in Germany#21in Health

The average DocMorris fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Online pharmacy, PAOK FC, Olympiacos F.C., with strongest over-indexing on Online pharmacy (165.97× the country average).

Demographically, the DocMorris audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Convenience Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical DocMorris fan in Germany is more female, around 42.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Online pharmacy.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DocMorris profile in Germany.

Audience size
5.5M
in Germany
Gender
66.3%♀
33.7% male
Age
42.8
average years
Country rank
#909
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DocMorris

66.3% are female, 33.7% are male, average age 42.8.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for DocMorris audience in Germany
MetricValue
Female66.3%
Male33.7%
Average age42.8
Estimated audience size5,542,569
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the DocMorris audience in Germany
Age bracketShare%
16-1910%
20-2917%
30-3922%
40-4927%
50+24%
Fig. 04

Worldwide distribution

94.2%

of the worldwide DocMorris audience comes from Germany.

Worldwide audience distribution share by country for DocMorris
CountryShare
Germany94.2%
France2.7%
Switzerland0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DocMorris audience in Germany is strongest.

Fig. 05

Top regions by affinity

DocMorris customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1.5M1.16×
02Rheinland-Pfalz~300K1.13×
03Saarland~70K1.09×
04Bayern~1M1.08×
05Baden-Württemberg~800K1.08×
06Hessen~500K1.08×
07Schleswig-Holstein~200K1.08×
08Niedersachsen~600K1.03×
09Brandenburg~200K0.98×
10Thüringen~100K0.95×
11Hamburg~100K0.95×
12Berlin~200K0.93×
13Sachsen~200K0.90×
14Sachsen-Anhalt~100K0.88×
15Bremen~40K0.88×
16Mecklenburg-Vorpommern~90K0.84×
Fig. 06

Affinity by region

Affinity by region — DocMorris, Germany
0.84×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DocMorris audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DocMorris audience
#·InterestCategoryAffinity×
01Online pharmacyHealth165.97×
02PAOK FCSports69.55×
03Olympiacos F.C.Sports46.39×
04General practitionerHealth9.35×
05BiodermaBeauty & Wellness7.93×
06Convenience storeFood & Beverages7.62×
07Thai AirwaysTravel & Leisure7.24×
08PharmacyBusiness & Career5.34×
09PillowHome & Garden3.16×
10Ernsting's familyShopping2.41×
11VolunteeringPolitics & Society2.27×
12C&AShopping2.17×
13DeichmannShopping2.11×
14MedicineBusiness & Career2.05×
15TchiboShopping1.93×
16TagesschauMovies & TV1.91×
17RossmannShopping1.87×
18Netto Marken-DiscountShopping1.70×
19NatureHome & Garden1.66×
20Müller (company)Food & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DocMorris audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DocMorris audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.04×
TraditionCONSERVATISM1.54×
Healthy LifestyleBALANCE1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DocMorris audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Risk AppetiteTHRILL0.85×
Sports ActivityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DocMorris's target market in Germany?

DocMorris's target market in Germany covers an estimated 5,542,569 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of DocMorris customers?

66.3% of the DocMorris audience are female, 33.7% are male, with an average age of 42.8 years.

03

Which brands do DocMorris fans like most?

DocMorris fans show strongest brand affinity for Online pharmacy (165.97×), PAOK FC (69.55×), and Olympiacos F.C. (46.39×) over the country average.

04

Where do DocMorris fans live in Germany?

DocMorris fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do DocMorris fans also like?

Beyond DocMorris itself, the audience over-indexes on PAOK FC (69.55×), Olympiacos F.C. (46.39×), Pharmacy (5.34×), and Tagesschau (1.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See DocMorris audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for DocMorris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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