Pharmacy Audience in Germany
Pharmacy has an estimated audience of 5,248,649 people in Germany. 67.3% are female, 32.7% are male, average age 43.9. Top regions: Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities: Shop Apotheke, Flaconi, DocMorris, Breuninger, PARFUMDREAMS.
The average Pharmacy fan in Germany is 43.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities include Shop Apotheke, Flaconi, DocMorris, with strongest over-indexing on Shop Apotheke (6.35× the country average). Demographically, the Pharmacy audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Pharmacy fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 43.9 |
| Estimated audience size | 5,248,649 |
Audience persona
The typical Pharmacy fan in Germany is more female, around 43.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Shop Apotheke.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,216,163 | 1.44× |
| Nordrhein-Westfalen | 940,830 | 0.82× |
| Berlin | 849,143 | 3.62× |
| Baden-Württemberg | 702,425 | 0.98× |
| Hessen | 623,993 | 1.56× |
| Niedersachsen | 280,819 | 0.55× |
| Rheinland-Pfalz | 229,963 | 0.87× |
| Sachsen | 181,195 | 0.7× |
| Hamburg | 146,378 | 1.23× |
| Brandenburg | 124,945 | 0.77× |
| Schleswig-Holstein | 105,638 | 0.56× |
| Thüringen | 66,699 | 0.5× |
| Sachsen-Anhalt | 65,854 | 0.48× |
| Mecklenburg-Vorpommern | 53,077 | 0.53× |
| Saarland | 47,002 | 0.73× |
| Bremen | 39,360 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shop Apotheke | 6.35× | Shopping |
| Flaconi | 8.67× | Shopping |
| DocMorris | 5.34× | Health |
| Breuninger | 3.59× | Fashion & Accessoires |
| PARFUMDREAMS | 9.12× | Shopping |
| Rossmann | 2.68× | Shopping |
| Notino | 6.24× | Shopping |
| Wetter.de | 2.75× | Home & Garden |
| Gala | 1.94× | News |
| Deichmann | 2.04× | Shopping |
| H&M | 1.69× | Shopping |
| Bonprix | 2.33× | Shopping |
| C&A | 2.06× | Shopping |
| QVC | 2.29× | Movies & TV |
| Ernsting's family | 2.43× | Shopping |
| Therapy | 1.9× | Health |
| Department store | 3.45× | Shopping |
| Wetter.com | 1.58× | Home & Garden |
| Baby food | 2.22× | Kids & Family |
| Women's clothing | 1.52× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.46 |
| Indulgence | JOY | 1.41 |
| Pet Ownership | JOY | 1.26 |
| Tradition | CONSERVATISM | 1.24 |
| Sustainability | BALANCE | 1.21 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Italy | 6.9% |
| Brazil | 4.8% |
See Pharmacy audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Pharmacy have in Germany?
Pharmacy has an estimated audience of 5,248,649 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Pharmacy fans?
67.3% of Pharmacy fans are female, 32.7% are male, with an average age of 43.9 years.
Which brands do Pharmacy fans like most?
Pharmacy fans show strongest brand affinity for Shop Apotheke (6.35×), Flaconi (8.67×), and DocMorris (5.34×) over the country average.
Where do Pharmacy fans live in Germany?
Pharmacy fans in Germany are most concentrated in Bayern (reach 1,216,163), Nordrhein-Westfalen (reach 940,830), and Berlin (reach 849,143). These three regions account for the largest share of the active audience.
What other brands do Pharmacy fans also like?
Beyond Pharmacy itself, the audience over-indexes on Flaconi (8.67×), DocMorris (5.34×), Breuninger (3.59×), and PARFUMDREAMS (9.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pharmacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.