Pharmacy Audience in Germany
A data profile of the people who buy, follow and care about Pharmacy in Germany — modelled from more than twelve digital signal sources. Pharmacy has an estimated audience of 5,248,649 people in Germany.
The average Pharmacy fan in Germany is 43.9 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin.
Top brand affinities include Müller (company), Shop Apotheke, Flaconi, with strongest over-indexing on Müller (company) (4.94× the country average).
Demographically, the Pharmacy audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Creativity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pharmacy fan in Germany is more female, around 43.9 years old, with strong Creativity tendencies and a notable affinity for Müller (company).
At a glance
The key figures that characterise the Pharmacy profile in Germany.
Search interest · 12-month trend
Demographics of Pharmacy fans
67.3% are female, 32.7% are male, average age 43.9.
Gender split
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 43.9 |
| Estimated audience size | 5,248,649 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 28% |
Worldwide distribution
of the worldwide Pharmacy audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.7% |
| Italy | 6.9% |
| Brazil | 4.8% |
Geography
Where the Pharmacy audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~800K | 3.30× | |
| 02 | Hessen | ~600K | 1.57× | |
| 03 | Bayern | ~1M | 1.38× | |
| 04 | Hamburg | ~100K | 1.19× | |
| 05 | Baden-Württemberg | ~700K | 0.98× | |
| 06 | Bremen | ~40K | 0.97× | |
| 07 | Rheinland-Pfalz | ~200K | 0.90× | |
| 08 | Brandenburg | ~100K | 0.83× | |
| 09 | Saarland | ~50K | 0.81× | |
| 10 | Nordrhein-Westfalen | ~900K | 0.79× | |
| 11 | Sachsen | ~200K | 0.71× | |
| 12 | Mecklenburg-Vorpommern | ~60K | 0.60× | |
| 13 | Schleswig-Holstein | ~100K | 0.59× | |
| 14 | Thüringen | ~80K | 0.59× | |
| 15 | Sachsen-Anhalt | ~80K | 0.56× | |
| 16 | Niedersachsen | ~300K | 0.55× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Pharmacy audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stadt-Parfümerie Pieper | Shopping | 9.68× | ||
| 02 | PARFUMDREAMS | Shopping | 9.12× | ||
| 03 | Flaconi | Shopping | 8.67× | ||
| 04 | Shop Apotheke | Shopping | 6.35× | ||
| 05 | Notino | Shopping | 6.24× | ||
| 06 | DocMorris | Health | 5.34× | ||
| 07 | Müller (company) | Food & Beverages | 4.94× | ||
| 08 | Breuninger | Fashion & Accessoires | 3.59× | ||
| 09 | Department store | Shopping | 3.45× | ||
| 10 | Wetter.de | Home & Garden | 2.75× | ||
| 11 | Rossmann | Shopping | 2.68× | ||
| 12 | Ernsting's family | Shopping | 2.43× | ||
| 13 | Bonprix | Shopping | 2.33× | ||
| 14 | QVC | Movies & TV | 2.29× | ||
| 15 | Baby food | Kids & Family | 2.22× | ||
| 16 | C&A | Shopping | 2.06× | ||
| 17 | Deichmann | Shopping | 2.04× | ||
| 18 | Therapy | Health | 1.90× | ||
| 19 | H&M | Shopping | 1.69× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.52× |
Personality of the Pharmacy audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.32× | |
| Family Orientation | CONSERVATISM | 1.27× | |
| Tradition | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.77× | |
| Early Adopter Mentality | POWER | 0.79× | |
| Need for Security | CONSERVATISM | 0.81× |
Frequently asked questions
How many fans does Pharmacy have in Germany?
Pharmacy has an estimated audience of 5,248,649 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Pharmacy fans?
67.3% of Pharmacy fans are female, 32.7% are male, with an average age of 43.9 years.
Which brands do Pharmacy fans like most?
Pharmacy fans show strongest brand affinity for Müller (company) (4.94×), Shop Apotheke (6.35×), and Flaconi (8.67×) over the country average.
Where do Pharmacy fans live in Germany?
Pharmacy fans in Germany are most concentrated in Bayern (reach ~1M), Nordrhein-Westfalen (reach ~900K), and Berlin (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Pharmacy fans also like?
Beyond Pharmacy itself, the audience over-indexes on Shop Apotheke (6.35×), Flaconi (8.67×), DocMorris (5.34×), and Breuninger (3.59×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Field of study audiences in Germany
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See Pharmacy audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pharmacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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