A data profile of the people who buy, follow and care about Pharmacy in Mexico — modelled from more than twelve digital signal sources. Pharmacy has an estimated audience of 4,500,654 people in Mexico.
Pharmacy has an estimated audience of 4,500,654 people in Mexico. 59.5% are female, 40.5% are male, average age 35.1. Top brand affinities: Farmacias Similares, Child care, Diabetes mellitus awareness, Pharmaceutical industry, Health policy.
Top brand affinities include Farmacias Similares, Child care, Diabetes mellitus awareness, with strongest over-indexing on Farmacias Similares (3.5× the country average).
Demographically, the Pharmacy audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Creativity, DIY Mentality.
The typical Pharmacy fan in Mexico is more female, around 35.1 years old, with strong Creativity tendencies and a notable affinity for Farmacias Similares.
The key figures that characterise the Pharmacy profile in Mexico.
59.5% are female, 40.5% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 35.1 |
| Estimated audience size | 4,500,654 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Pharmacy audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 19.7% |
| Italy | 6.9% |
| Brazil | 4.8% |
The strongest cross-interests of the Pharmacy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Farmacias Similares | Shopping | 3.50× | ||
| 02 | Medicinal chemistry | Business & Career | 2.00× | ||
| 03 | Sunscreen | Beauty & Wellness | 1.82× | ||
| 04 | Pharmaceutical industry | Business & Career | 1.68× | ||
| 05 | Tupperware | Home & Garden | 1.68× | ||
| 06 | Medical diagnosis | Health | 1.67× | ||
| 07 | Fisher-Price | Kids & Family | 1.65× | ||
| 08 | Eternal (band) | Music & Radio | 1.65× | ||
| 09 | Diabetes mellitus awareness | Health | 1.63× | ||
| 10 | Health policy | Politics & Society | 1.63× | ||
| 11 | Eduardo Capetillo | Movies & TV | 1.63× | ||
| 12 | Collagen | Beauty & Wellness | 1.60× | ||
| 13 | La Roche-Posay | Beauty & Wellness | 1.58× | ||
| 14 | Vianney | Music & Radio | 1.57× | ||
| 15 | Child care | Kids & Family | 1.56× | ||
| 16 | Adela Noriega | Movies & TV | 1.56× | ||
| 17 | Mail order | Fashion & Accessoires | 1.56× | ||
| 18 | Dessert wine | Food & Beverages | 1.54× | ||
| 19 | Positive real numbers | Technology & Electronics | 1.54× | ||
| 20 | Masha and the Bear | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.13× | |
| DIY Mentality | THRILL | 1.07× | |
| Tradition | CONSERVATISM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.68× | |
| Early Adopter Mentality | POWER | 0.68× | |
| Risk Appetite | THRILL | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Pharmacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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