Rascasse Audience Intelligence

Pharmacy Audience in Mexico

A data profile of the people who buy, follow and care about Pharmacy in Mexico — modelled from more than twelve digital signal sources. Pharmacy has an estimated audience of 4,500,654 people in Mexico.

Pharmacy has an estimated audience of 4,500,654 people in Mexico. 59.5% are female, 40.5% are male, average age 35.1. Top brand affinities: Farmacias Similares, Child care, Diabetes mellitus awareness, Pharmaceutical industry, Health policy.

Top brand affinities include Farmacias Similares, Child care, Diabetes mellitus awareness, with strongest over-indexing on Farmacias Similares (3.5× the country average).

Demographically, the Pharmacy audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Creativity, DIY Mentality.

The typical Pharmacy fan in Mexico is more female, around 35.1 years old, with strong Creativity tendencies and a notable affinity for Farmacias Similares.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pharmacy profile in Mexico.

Audience size
4.5M
in Mexico
Gender
59.5%
40.5% male
Age
35.1
average years
Country rank
#587
Topic in Mexico
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pharmacy fans

59.5% are female, 40.5% are male, average age 35.1.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Pharmacy audience in Mexico
MetricValue
Female59.5%
Male40.5%
Average age35.1
Estimated audience size4,500,654
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Pharmacy audience in Mexico
Age bracketShare%
16-1930%
20-2922%
30-3919%
40-4918%
50+12%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Pharmacy audience comes from Mexico.

Worldwide audience distribution share by country for Pharmacy
CountryShare
United States19.7%
Italy6.9%
Brazil4.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pharmacy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pharmacy audience
#·InterestCategoryAffinity×
01Farmacias SimilaresShopping3.50×
02Medicinal chemistryBusiness & Career2.00×
03SunscreenBeauty & Wellness1.82×
04Pharmaceutical industryBusiness & Career1.68×
05TupperwareHome & Garden1.68×
06Medical diagnosisHealth1.67×
07Fisher-PriceKids & Family1.65×
08Eternal (band)Music & Radio1.65×
09Diabetes mellitus awarenessHealth1.63×
10Health policyPolitics & Society1.63×
11Eduardo CapetilloMovies & TV1.63×
12CollagenBeauty & Wellness1.60×
13La Roche-PosayBeauty & Wellness1.58×
14VianneyMusic & Radio1.57×
15Child careKids & Family1.56×
16Adela NoriegaMovies & TV1.56×
17Mail orderFashion & Accessoires1.56×
18Dessert wineFood & Beverages1.54×
19Positive real numbersTechnology & Electronics1.54×
20Masha and the BearMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pharmacy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Pharmacy audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.13×
DIY MentalityTHRILL1.07×
TraditionCONSERVATISM1.06×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Pharmacy audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.68×
Early Adopter MentalityPOWER0.68×
Risk AppetiteTHRILL0.72×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Mexico who actively search for Pharmacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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