Pharmacy Audience in Mexico
Pharmacy has an estimated audience of 4,500,654 people in Mexico. 59.5% are female, 40.5% are male, average age 35.1. Top brand affinities: Farmacias Similares, Child care, Diabetes mellitus awareness, Pharmaceutical industry, Health policy.
Top brand affinities include Farmacias Similares, Child care, Diabetes mellitus awareness, with strongest over-indexing on Farmacias Similares (3.5× the country average). Demographically, the Pharmacy audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Travelling, Spirituality.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Pharmacy fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 35.1 |
| Estimated audience size | 4,500,654 |
Audience persona
The typical Pharmacy fan in Mexico is more female, around 35.1 years old, with strong Travelling tendencies and a notable affinity for Farmacias Similares.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Farmacias Similares | 3.5× | Shopping |
| Child care | 1.56× | Kids & Family |
| Diabetes mellitus awareness | 1.63× | Health |
| Pharmaceutical industry | 1.68× | Business & Career |
| Health policy | 1.63× | Politics & Society |
| Mail order | 1.56× | Fashion & Accessoires |
| Adela Noriega | 1.56× | Movies & TV |
| Dessert wine | 1.54× | Food & Beverages |
| Medical diagnosis | 1.67× | Health |
| Positive real numbers | 1.54× | Technology & Electronics |
| Sunscreen | 1.82× | Beauty & Wellness |
| Medicinal chemistry | 2× | Business & Career |
| Collagen | 1.6× | Beauty & Wellness |
| Vianney | 1.57× | Music & Radio |
| Tupperware | 1.68× | Home & Garden |
| Fisher-Price | 1.65× | Kids & Family |
| Masha and the Bear | 1.54× | Movies & TV |
| Eternal (band) | 1.65× | Music & Radio |
| Chemical industry | 1.71× | Business & Career |
| La Roche-Posay | 1.58× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.32 |
| Spirituality | BALANCE | 1.24 |
| Quality Awareness | PREMIUM | 1.18 |
| Urban Lifestyle | OPEN | 1.12 |
| DIY Mentality | THRILL | 1.07 |
| Risk Appetite | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Italy | 6.9% |
| Brazil | 4.8% |
See Pharmacy audiences in other countries
More Field of study audiences in Mexico
- Music (17,018,882)
- Politics and social issues (13,247,397)
- Education (12,223,172)
- Psychology (11,795,859)
- Philosophy (11,487,709)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Pharmacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.