A data profile of the people who buy, follow and care about Pharmacy in United Kingdom — modelled from more than twelve digital signal sources. Pharmacy has an estimated audience of 6,626,284 people in United Kingdom.
The average Pharmacy fan in United Kingdom is 45.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Matalan, Superdrug, Home Bargains, with strongest over-indexing on Matalan (2.74× the country average).
Demographically, the Pharmacy audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Tradition, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Pharmacy fan in United Kingdom is more female, around 45.9 years old, with strong Tradition tendencies and a notable affinity for Matalan.
The key figures that characterise the Pharmacy profile in United Kingdom.
69.6% are female, 30.4% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 45.9 |
| Estimated audience size | 6,626,284 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Pharmacy audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.7% |
| Italy | 6.9% |
| Brazil | 4.8% |
Where the Pharmacy audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~1.5M | 1.63× | |
| 02 | Scotland | ~800K | 1.42× | |
| 03 | North West | ~900K | 1.22× | |
| 04 | Wales | ~400K | 1.07× | |
| 05 | England | ~5M | 1.02× | |
| 06 | South East | ~800K | 0.95× | |
| 07 | South West | ~500K | 0.90× | |
| 08 | East of England | ~500K | 0.89× | |
| 09 | East Midlands | ~400K | 0.84× | |
| 10 | Northern Ireland | ~200K | 0.81× | |
| 11 | West Midlands | ~200K | 0.70× | |
| 12 | Yorkshire and the Humber | ~400K | 0.68× | |
| 13 | North East | ~100K | 0.58× |
The strongest cross-interests of the Pharmacy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Health policy | Politics & Society | 3.75× | ||
| 02 | Boots UK | Shopping | 2.88× | ||
| 03 | Matalan | Shopping | 2.74× | ||
| 04 | Superdrug | Shopping | 2.46× | ||
| 05 | Home Bargains | Shopping | 2.37× | ||
| 06 | Dunelm | Home & Garden | 2.21× | ||
| 07 | Debenhams | Fashion & Accessoires | 2.00× | ||
| 08 | Household | Home & Garden | 1.98× | ||
| 09 | Health care | Business & Career | 1.89× | ||
| 10 | Therapy | Health | 1.89× | ||
| 11 | Argos (retailer) | Shopping | 1.78× | ||
| 12 | Lidl | Shopping | 1.78× | ||
| 13 | Morrisons | Food & Beverages | 1.76× | ||
| 14 | Woman | Kids & Family | 1.72× | ||
| 15 | Sainsbury's | Shopping | 1.68× | ||
| 16 | IKEA | Home & Garden | 1.68× | ||
| 17 | Asda | Shopping | 1.65× | ||
| 18 | Marks & Spencer | Shopping | 1.64× | ||
| 19 | Aldi | Shopping | 1.58× | ||
| 20 | Very (online retailer) | Website / Newspaper / Magazine | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.45× | |
| Convenience Orientation | PREMIUM | 1.44× | |
| Creativity | OPEN | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.76× | |
| Risk Appetite | THRILL | 0.76× |
Pharmacy has an estimated audience of 6,626,284 people in United Kingdom, concentrated in England and Greater London.
69.6% of Pharmacy fans are female, 30.4% are male, with an average age of 45.9 years.
Pharmacy fans show strongest brand affinity for Matalan (2.74×), Superdrug (2.46×), and Home Bargains (2.37×) over the country average.
Pharmacy fans in United Kingdom are most concentrated in England (reach ~5M), Greater London (reach ~1.5M), and North West (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Pharmacy itself, the audience over-indexes on Superdrug (2.46×), Home Bargains (2.37×), Dunelm (2.21×), and Woman (1.72×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pharmacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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