Debenhams Target Market in United Kingdom
Debenhams has an estimated audience of 12,287,606 people in United Kingdom. 70.6% are female, 29.4% are male, average age 41.6. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: American Student Dental Association, New Look, Costco, Health And Beauty, Primark.
The average Debenhams fan in United Kingdom is 41.6 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include American Student Dental Association, New Look, Costco, with strongest over-indexing on American Student Dental Association (1.64× the country average). Demographically, the Debenhams audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Customer demographics of Debenhams
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 41.6 |
| Estimated audience size | 12,287,606 |
Audience persona
The typical Debenhams fan in United Kingdom is more female, around 41.6 years old, with strong Luxury Orientation tendencies and a notable affinity for American Student Dental Association.
Debenhams customers by region in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | ~8.5M | 0.75× |
| South East | ~1.5M | 0.87× |
| Yorkshire and the Humber | ~1.5M | 1.4× |
| Scotland | ~1M | 1.04× |
| East of England | ~1M | 0.91× |
| Wales | ~800K | 1.14× |
| West Midlands | ~800K | 1.47× |
| East Midlands | ~800K | 0.87× |
| South West | ~700K | 0.74× |
| North West | ~700K | 0.53× |
| North East | ~600K | 1.22× |
| Northern Ireland | ~400K | 1.07× |
Top brand affinities of the Debenhams audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| American Student Dental Association | 1.64× | Business & Career |
| New Look | 1.99× | Fashion & Accessoires |
| Costco | 1.93× | Shopping |
| Health And Beauty | 2.64× | Beauty & Wellness |
| Primark | 1.51× | Shopping |
| YouTube Music | 2.86× | Internet & Social Media |
| River Island | 1.55× | Fashion & Accessoires |
| Makeup Tutorials | 2.38× | Beauty & Wellness |
| Beauty tips | 3.1× | Beauty & Wellness |
| Home Design | 1.81× | Home & Garden |
| Home decorating ideas | 1.88× | Home & Garden |
| Home Interior Design | 1.81× | Home & Garden |
| Architecture & Design | 1.83× | Business & Career |
| Uniqlo | 1.7× | Shopping |
| Bad Bunny | 3.6× | Music & Radio |
| Beauty & Fashion | 2.33× | Beauty & Wellness |
| Healthy habits | 1.72× | Health |
| Men's Fashion | 2.84× | Fashion & Accessoires |
| Taylor Swift | 1.61× | Music & Radio |
| Sex and the City | 1.83× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.17 |
| Design Affinity | PREMIUM | 1.11 |
| Early Adopter Mentality | POWER | 1.07 |
| Individualism | JOY | 1.02 |
| DIY Mentality | THRILL | 1.01 |
| Pet Ownership | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 90.7% |
| Ireland | 2.9% |
| United Arab Emirates | 2.0% |
See Debenhams audiences in other countries
More Fashion & Accessoires audiences in United Kingdom
- Barcaffe (19,248,449)
- John Lewis (department store) (18,584,414)
- Gimme! Coffee (18,054,054)
- Aldi (17,402,911)
- Tesco (17,080,413)
Frequently asked questions
Who is Debenhams's target market in United Kingdom?
Debenhams's target market in United Kingdom covers an estimated 12,287,606 people, concentrated in England and South East.
What is the gender split and age of Debenhams customers?
70.6% of the Debenhams audience are female, 29.4% are male, with an average age of 41.6 years.
Which brands do Debenhams fans like most?
Debenhams fans show strongest brand affinity for American Student Dental Association (1.64×), New Look (1.99×), and Costco (1.93×) over the country average.
Where do Debenhams fans live in United Kingdom?
Debenhams fans in United Kingdom are most concentrated in England (reach ~8.5M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Debenhams fans also like?
Beyond Debenhams itself, the audience over-indexes on New Look (1.99×), Costco (1.93×), Health And Beauty (2.64×), and Primark (1.51×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Debenhams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.