A data profile of the people who buy, follow and care about Healthy habits in United Kingdom — modelled from more than twelve digital signal sources. Healthy habits has an estimated audience of 6,485,138 people in United Kingdom.
The average Healthy habits fan in United Kingdom is 37.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Dunelm, Child development, New Look, with strongest over-indexing on Dunelm (2.33× the country average).
Demographically, the Healthy habits audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Pet Ownership, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Healthy habits fan in United Kingdom is more female, around 37.5 years old, with strong Pet Ownership tendencies and a notable affinity for Dunelm.
The key figures that characterise the Healthy habits profile in United Kingdom.
68.9% are female, 31.1% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 37.5 |
| Estimated audience size | 6,485,138 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Healthy habits audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 10.3% |
| Germany | 6.3% |
Where the Healthy habits audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~500K | 1.23× | |
| 02 | West Midlands | ~300K | 1.15× | |
| 03 | Yorkshire and the Humber | ~500K | 1.05× | |
| 04 | South East | ~900K | 1.03× | |
| 05 | North East | ~300K | 1.01× | |
| 06 | South West | ~500K | 1.00× | |
| 07 | East Midlands | ~500K | 1.00× | |
| 08 | East of England | ~600K | 0.96× | |
| 09 | Northern Ireland | ~200K | 0.95× | |
| 10 | Scotland | ~500K | 0.93× | |
| 11 | North West | ~600K | 0.88× | |
| 12 | England | ~5M | 0.86× |
The strongest cross-interests of the Healthy habits audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Images | Internet & Social Media | 4.82× | ||
| 02 | Sunday Brunch | Kids & Family | 4.62× | ||
| 03 | Child development | Business & Career | 4.29× | ||
| 04 | Plant-based diet | Health | 3.73× | ||
| 05 | MyFitnessPal | Sports | 3.56× | ||
| 06 | High-net-worth individual | Business & Career | 3.08× | ||
| 07 | Livemusic | Music & Radio | 2.75× | ||
| 08 | Property finder | Home & Garden | 2.70× | ||
| 09 | New Look | Fashion & Accessoires | 2.44× | ||
| 10 | Dunelm | Home & Garden | 2.33× | ||
| 11 | Philanthropy | Arts & Culture | 2.05× | ||
| 12 | River Island | Fashion & Accessoires | 1.90× | ||
| 13 | Breaking news | Movies & TV | 1.89× | ||
| 14 | Matalan | Shopping | 1.85× | ||
| 15 | John Lewis (department store) | Shopping | 1.80× | ||
| 16 | Costco | Shopping | 1.77× | ||
| 17 | Organic food | Food & Beverages | 1.74× | ||
| 18 | Debenhams | Fashion & Accessoires | 1.72× | ||
| 19 | Harrods | Shopping | 1.67× | ||
| 20 | Fast food | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.81× | |
| Mindfulness | BALANCE | 1.67× | |
| Indulgence | JOY | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.84× | |
| Spirituality | BALANCE | 0.88× | |
| Need for Security | CONSERVATISM | 0.92× |
Healthy habits has an estimated audience of 6,485,138 people in United Kingdom, concentrated in England and South East.
68.9% of Healthy habits fans are female, 31.1% are male, with an average age of 37.5 years.
Healthy habits fans show strongest brand affinity for Dunelm (2.33×), Child development (4.29×), and New Look (2.44×) over the country average.
Healthy habits fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~900K), and North West (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Healthy habits itself, the audience over-indexes on Child development (4.29×), New Look (2.44×), John Lewis (department store) (1.8×), and Livemusic (2.75×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Healthy habits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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