Harrods Audience in United Kingdom
Harrods has an estimated audience of 12,424,832 people in United Kingdom. 66.9% are female, 33.1% are male, average age 41.1. Top regions: England, South East, East of England. Top brand affinities: Dunelm, Superdrug, Primark, Debenhams, Costco.
The average Harrods fan in United Kingdom is 41.1 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Dunelm, Superdrug, Primark, with strongest over-indexing on Dunelm (1.7× the country average). Demographically, the Harrods audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Luxury fashion shop
Demographics of Harrods fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 41.1 |
| Estimated audience size | 12,424,832 |
Audience persona
The typical Harrods fan in United Kingdom is more female, around 41.1 years old, with strong Design Affinity tendencies and a notable affinity for Dunelm.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,318,624 | 1.97× |
| South East | 3,108,391 | 1.86× |
| East of England | 1,166,813 | 1.03× |
| Yorkshire and the Humber | 1,083,179 | 1.09× |
| Scotland | 799,145 | 0.71× |
| South West | 752,665 | 0.74× |
| West Midlands | 656,176 | 1.23× |
| East Midlands | 630,750 | 0.72× |
| Wales | 515,968 | 0.73× |
| North East | 474,798 | 0.98× |
| North West | 467,373 | 0.35× |
| Northern Ireland | 223,487 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dunelm | 1.7× | Home & Garden |
| Superdrug | 1.62× | Shopping |
| Primark | 1.58× | Shopping |
| Debenhams | 1.53× | Fashion & Accessoires |
| Costco | 1.52× | Shopping |
| Sky Sport | 1.68× | Sports |
| Real Madrid C.F. | 1.64× | Sports |
| Gymshark | 1.83× | Sports |
| KPop Demon Hunters | 1.61× | Movies & TV |
| Home Design | 1.67× | Home & Garden |
| Toddler | 1.52× | Kids & Family |
| Charlotte Tilbury | 1.7× | Beauty & Wellness |
| Home Interior Design | 1.63× | Home & Garden |
| Healthy habits | 1.67× | Health |
| Indie rock | 1.57× | Music & Radio |
| rugby | 1.76× | Sports |
| House of Fraser | 1.54× | Fashion & Accessoires |
| Moisturizer | 1.6× | Home & Garden |
| Dog lovers | 1.61× | Pets & Animals |
| Home decorating ideas | 1.59× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.07 |
| Quality Awareness | PREMIUM | 1.84 |
| Luxury Orientation | PREMIUM | 1.64 |
| Sustainability | BALANCE | 1.63 |
| DIY Mentality | THRILL | 1.46 |
| Indulgence | JOY | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 47.4% |
| Italy | 7.7% |
| France | 6.0% |
See Harrods audiences in other countries
More Luxury fashion shop audiences in United Kingdom
- Net-a-Porter (3,818,909)
- Mr. Porter (1,404,614)
- Farfetch (832,060)
- SSENSE (448,167)
- Saks Fifth Avenue (4,542)
Frequently asked questions
How many fans does Harrods have in United Kingdom?
Harrods has an estimated audience of 12,424,832 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Harrods fans?
66.9% of Harrods fans are female, 33.1% are male, with an average age of 41.1 years.
Which brands do Harrods fans like most?
Harrods fans show strongest brand affinity for Dunelm (1.7×), Superdrug (1.62×), and Primark (1.58×) over the country average.
Where do Harrods fans live in United Kingdom?
Harrods fans in United Kingdom are most concentrated in England (reach 9,318,624), South East (reach 3,108,391), and East of England (reach 1,166,813). These three regions account for the largest share of the active audience.
What other brands do Harrods fans also like?
Beyond Harrods itself, the audience over-indexes on Superdrug (1.62×), Primark (1.58×), Debenhams (1.53×), and Costco (1.52×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Harrods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.