A data profile of the people who buy, follow and care about KPop Demon Hunters in United Kingdom — modelled from more than twelve digital signal sources. KPop Demon Hunters has an estimated audience of 8,278,783 people in United Kingdom.
KPop Demon Hunters has an estimated audience of 8,278,783 people in United Kingdom. 50.8% are female, 49.2% are male, average age 34.6. Top brand affinities: Superman, Anime and manga fandom, Batman, Shōnen manga, Dunelm.
Top brand affinities include Superman, Anime and manga fandom, Batman, with strongest over-indexing on Superman (3.11× the country average).
Demographically, the KPop Demon Hunters audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Individualism, Pet Ownership.
The typical KPop Demon Hunters fan in United Kingdom is balanced, around 34.6 years old, with strong Individualism tendencies and a notable affinity for Superman.
The key figures that characterise the KPop Demon Hunters profile in United Kingdom.
50.8% are female, 49.2% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 34.6 |
| Estimated audience size | 8,278,783 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 14% |
of the worldwide KPop Demon Hunters audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 46.6% |
| United Kingdom | 7.6% |
| Germany | 5.8% |
The strongest cross-interests of the KPop Demon Hunters audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Westworld (TV series) | Movies & TV | 11.19× | ||
| 02 | Shōnen manga | Literature | 9.09× | ||
| 03 | BTS | Music & Radio | 7.11× | ||
| 04 | Zootopia | Movies & TV | 6.38× | ||
| 05 | Crunchyroll | Games | 6.07× | ||
| 06 | Anime and manga fandom | Literature | 5.88× | ||
| 07 | Korean drama | Movies & TV | 5.26× | ||
| 08 | Cosplay | Games | 4.57× | ||
| 09 | Batman | Movies & TV | 3.24× | ||
| 10 | Superman | Movies & TV | 3.11× | ||
| 11 | Livemusic | Music & Radio | 2.68× | ||
| 12 | Dunelm | Home & Garden | 2.45× | ||
| 13 | Anime movies | Movies & TV | 2.37× | ||
| 14 | New Look | Fashion & Accessoires | 2.15× | ||
| 15 | Indeed.com | Business & Career | 2.14× | ||
| 16 | Animated movies | Movies & TV | 2.09× | ||
| 17 | John Lewis (department store) | Shopping | 2.02× | ||
| 18 | Donald Trump | Politics & Society | 1.81× | ||
| 19 | Harry Potter | Movies & TV | 1.75× | ||
| 20 | Drama movies | Movies & TV | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.75× | |
| Pet Ownership | JOY | 1.73× | |
| Patriotism | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.82× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Family Orientation | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for KPop Demon Hunters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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