A data profile of the people who buy, follow and care about KPop Demon Hunters in Canada — modelled from more than twelve digital signal sources. KPop Demon Hunters has an estimated audience of 5,246,231 people in Canada.
KPop Demon Hunters has an estimated audience of 5,246,231 people in Canada. 49.3% are female, 50.7% are male, average age 31.6. Top brand affinities: Stranger Things, WhatsApp, YouTube Music, One Piece, Anime movies.
Top brand affinities include Stranger Things, WhatsApp, YouTube Music, with strongest over-indexing on Stranger Things (2.29× the country average).
Demographically, the KPop Demon Hunters audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.
The typical KPop Demon Hunters fan in Canada is balanced, around 31.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Stranger Things.
The key figures that characterise the KPop Demon Hunters profile in Canada.
49.3% are female, 50.7% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 31.6 |
| Estimated audience size | 5,246,231 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 25% | |
| 30-39 | 15% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide KPop Demon Hunters audience comes from Canada.
| Country | Share |
|---|---|
| United States | 46.6% |
| United Kingdom | 7.6% |
| Germany | 5.8% |
The strongest cross-interests of the KPop Demon Hunters audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BTS | Music & Radio | 3.25× | ||
| 02 | GameStop | Games | 3.10× | ||
| 03 | One Piece | Movies & TV | 2.49× | ||
| 04 | Stranger Things | Movies & TV | 2.29× | ||
| 05 | YouTube Music | Internet & Social Media | 2.16× | ||
| 06 | Millie Bobby Brown | Movies & TV | 2.14× | ||
| 07 | Steam | Games | 2.13× | ||
| 08 | Golf Channel | Sports | 2.12× | ||
| 09 | Pokémon | Games | 2.11× | ||
| 10 | Art exhibition | Arts & Culture | 1.94× | ||
| 11 | Contemporary art | Arts & Culture | 1.86× | ||
| 12 | Uniqlo | Shopping | 1.77× | ||
| 13 | Seafood | Food & Beverages | 1.74× | ||
| 14 | Internet & Social Media | 1.71× | |||
| 15 | Fine art | Business & Career | 1.69× | ||
| 16 | Role-playing games | Games | 1.67× | ||
| 17 | Anime movies | Movies & TV | 1.66× | ||
| 18 | Dinner | Food & Beverages | 1.63× | ||
| 19 | Twitch | Games | 1.62× | ||
| 20 | Taylor Swift | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.27× | |
| Early Adopter Mentality | POWER | 1.25× | |
| Risk Appetite | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Convenience Orientation | PREMIUM | 0.83× | |
| DIY Mentality | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for KPop Demon Hunters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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