KPop Demon Hunters Audience in Canada

KPop Demon Hunters logo

KPop Demon Hunters has an estimated audience of 5,208,416 people in Canada. 49.3% are female, 50.7% are male, average age 31.6. Top brand affinities: Stranger Things, GameStop, YouTube Music, WhatsApp, Anime movies.

Top brand affinities include Stranger Things, GameStop, YouTube Music, with strongest over-indexing on Stranger Things (2.29× the country average). Demographically, the KPop Demon Hunters audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of KPop Demon Hunters fans

Demographic split for KPop Demon Hunters audience in Canada
MetricValue
Female49.3%
Male50.7%
Average age31.6
Estimated audience size5,208,416

Audience persona

The typical KPop Demon Hunters fan in Canada is balanced, around 31.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Stranger Things.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KPop Demon Hunters audience
BrandAffinityCategory
Stranger Things2.29×Movies & TV
GameStop3.1×Games
YouTube Music2.16×Internet & Social Media
WhatsApp1.71×Internet & Social Media
Anime movies1.66×Movies & TV
One Piece2.49×Movies & TV
Pokémon2.11×Games
Fine art1.69×Business & Career
Taylor Swift1.53×Music & Radio
Golf Channel2.12×Sports
Dinner1.63×Food & Beverages
Millie Bobby Brown2.14×Movies & TV
Contemporary art1.86×Arts & Culture
Steam2.13×Games
Seafood1.74×Food & Beverages
Twitch1.62×Games
Art exhibition1.94×Arts & Culture
Role-playing games1.67×Games
Uniqlo1.77×Shopping
Etsy1.66×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KPop Demon Hunters audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.74
Urban LifestyleOPEN1.27
Early Adopter MentalityPOWER1.25
Risk AppetiteTHRILL1.23
IndulgenceJOY1.19
SpiritualityBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for KPop Demon Hunters
CountryShare
United States47.1%
United Kingdom7.5%
Germany5.7%

See KPop Demon Hunters audiences in other countries

More Movies & TV audiences in Canada

How to read this data

Audience size is the estimated number of people in Canada who actively search for KPop Demon Hunters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.