Rascasse Audience Intelligence

KPop Demon Hunters Viewer Demographics in United States

KPop Demon Hunters has an estimated audience of 23.6M people in United States.

#14among movies & series in United States#78in Movies & TV

The average KPop Demon Hunters fan in United States is 32.1 years old, balanced, and lives primarily in California.

Interest is seasonal: July, August and October account for 46% of the year's searches, May is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Anime and manga fandom, International education, Beijing, with strongest over-indexing on Anime and manga fandom (6.76× the country average).

Demographically, the KPop Demon Hunters audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

The typical KPop Demon Hunters fan in United States is balanced, around 32.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Anime and manga fandom.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
23.6M
in United States
Gender
51.0%♀
49.0% male
Age
32.1
average years
Country rank
#1317
among all objects in United States
Fig. 01

Search interest · 12-month trend

-86%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of KPop Demon Hunters viewers

51.0% are female, 49.0% are male, average age 32.1.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for KPop Demon Hunters audience in United States
MetricValue
Female51.0%
Male49.0%
Average age32.1
Estimated audience size23.6M
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the KPop Demon Hunters audience in United States
Age bracketShare%
16-2442%
25-3422%
35-4415%
45-5412%
55+9%
Fig. 04

Worldwide distribution

44.7%

of the worldwide KPop Demon Hunters audience comes from United States.

Worldwide audience distribution share by country for KPop Demon Hunters
CountryShare
United States44.7%
United Kingdom8.0%
France6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

KPop Demon Hunters fans by region: top regions in United States
#RegionReachAffinity×
01Utah~400K1.61×
02Hawaii~100K1.32×
03New Mexico~200K1.31×
04Texas~2M1.29×
05California~3.5M1.24×
06Arizona~600K1.19×
07Idaho~100K1.16×
08Kentucky~400K1.13×
09Indiana~500K1.11×
10Illinois~1M1.10×
11Washington~600K1.09×
12Nevada~200K1.06×
13Missouri~500K1.05×
14Oregon~300K1.05×
15Oklahoma~300K1.05×
16Nebraska~100K1.05×
17Virginia~600K1.04×
18Colorado~400K1.04×
19Pennsylvania~900K1.01×
20Kansas~200K1.01×
21New Jersey~700K1.00×
22Alaska~50K1.00×
23Georgia~800K0.99×
24Arkansas~200K0.99×
25South Carolina~400K0.98×
26Ohio~800K0.97×
27Wisconsin~400K0.97×
28Michigan~700K0.96×
29Iowa~200K0.96×
30North Carolina~700K0.95×
31Minnesota~400K0.93×
32Connecticut~200K0.93×
33Mississippi~200K0.93×
34North Dakota~50K0.93×
35Alabama~300K0.92×
36Louisiana~300K0.92×
37New York~1.5M0.91×
38Massachusetts~400K0.91×
39Maryland~400K0.91×
40South Dakota~60K0.91×
41West Virginia~100K0.89×
42Florida~1.5M0.86×
43Tennessee~400K0.86×
44Montana~70K0.86×
45Rhode Island~60K0.86×
46Delaware~60K0.86×
47New Hampshire~80K0.84×
48Maine~80K0.79×
49Vermont~40K0.77×
50Washington, District of Columbia~30K0.71×
Fig. 06

Affinity by region

Affinity by region — KPop Demon Hunters, United States
0.71×1.00×1.61×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the KPop Demon Hunters audience vs. the country average
#·InterestCategoryAffinity×
01Anime and manga fandomLiterature6.76×
02International educationBusiness & Career6.58×
03BeijingTravel & Leisure5.56×
04PokémonGames5.38×
05Superhero fictionLiterature4.12×
06Digital artArts & Culture3.35×
07MangaLiterature2.79×
08Spirit HalloweenKids & Family2.72×
09One PieceMovies & TV2.60×
10Electric guitarMusic & Radio2.53×
11PianoMusic & Radio2.33×
12Acoustic guitarMusic & Radio2.32×
13ComicsLiterature2.29×
14K-popMusic & Radio2.25×
15Mobile gameGames2.23×
16Anime conventionLiterature2.20×
17Musical instrumentMusic & Radio2.01×
18High schoolBusiness & Career1.95×
19Fiction booksLiterature1.83×
20RadioTechnology & Electronics1.63×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the KPop Demon Hunters audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the KPop Demon Hunters audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.32×
PatriotismCONSERVATISM1.29×
MindfulnessBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the KPop Demon Hunters audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.79×
Family OrientationCONSERVATISM0.80×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in KPop Demon Hunters over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/kpop-demon-hunters-10010145” · Methodology