A data profile of the people who buy, follow and care about Anime and manga fandom in United Kingdom — modelled from more than twelve digital signal sources. Anime and manga fandom has an estimated audience of 4,140,586 people in United Kingdom.
The average Anime and manga fandom fan in United Kingdom is 32.4 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Anime convention, Dragon Ball Z, Anime & Cosplay, with strongest over-indexing on Anime convention (17.11× the country average).
Demographically, the Anime and manga fandom audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Anime and manga fandom fan in United Kingdom is more male, around 32.4 years old, with strong Mindfulness tendencies and a notable affinity for Anime convention.
The key figures that characterise the Anime and manga fandom profile in United Kingdom.
43.1% are female, 56.9% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 32.4 |
| Estimated audience size | 4,140,586 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Anime and manga fandom audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.7% |
| China | 18.5% |
| Japan | 16.5% |
Where the Anime and manga fandom audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~400K | 1.12× | |
| 02 | East Midlands | ~300K | 1.11× | |
| 03 | East of England | ~400K | 1.07× | |
| 04 | Northern Ireland | ~100K | 1.05× | |
| 05 | North East | ~200K | 1.02× | |
| 06 | South East | ~600K | 1.01× | |
| 07 | North West | ~400K | 1.01× | |
| 08 | Scotland | ~400K | 0.98× | |
| 09 | Yorkshire and the Humber | ~300K | 0.94× | |
| 10 | West Midlands | ~200K | 0.90× | |
| 11 | Greater London | ~400K | 0.83× | |
| 12 | England | ~3M | 0.74× |
The strongest cross-interests of the Anime and manga fandom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dragon Ball (anime) | Movies & TV | 23.45× | ||
| 02 | Hunter × Hunter | Literature | 19.32× | ||
| 03 | Dragon Ball Z | Movies & TV | 17.58× | ||
| 04 | Anime convention | Literature | 17.11× | ||
| 05 | My Hero Academia | Literature | 15.38× | ||
| 06 | Anime & Cosplay | Fashion & Accessoires | 15.37× | ||
| 07 | Shōnen manga | Literature | 13.24× | ||
| 08 | Otaku | Literature | 12.37× | ||
| 09 | Naruto | Literature | 11.91× | ||
| 10 | Japanese popular culture | Travel & Leisure | 11.21× | ||
| 11 | Crunchyroll | Games | 10.74× | ||
| 12 | Cosplay | Games | 7.84× | ||
| 13 | One Piece | Movies & TV | 7.83× | ||
| 14 | Pokémon (video game series) | Games | 7.30× | ||
| 15 | KPop Demon Hunters | Movies & TV | 5.88× | ||
| 16 | Pokémon | Games | 5.79× | ||
| 17 | Manga | Literature | 5.53× | ||
| 18 | Superman | Movies & TV | 4.06× | ||
| 19 | Mobile game | Games | 3.38× | ||
| 20 | TikTok | Internet & Social Media | 2.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.59× | |
| Extroversion | THRILL | 1.55× | |
| Pet Ownership | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.39× | |
| DIY Mentality | THRILL | 0.48× | |
| Need for Security | CONSERVATISM | 0.50× |
Anime and manga fandom has an estimated audience of 4,140,586 people in United Kingdom, concentrated in England and South East.
43.1% of Anime and manga fandom fans are female, 56.9% are male, with an average age of 32.4 years.
Anime and manga fandom fans show strongest brand affinity for Anime convention (17.11×), Dragon Ball Z (17.58×), and Anime & Cosplay (15.37×) over the country average.
Anime and manga fandom fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Anime and manga fandom itself, the audience over-indexes on Dragon Ball Z (17.58×), Anime & Cosplay (15.37×), Otaku (12.37×), and Hunter × Hunter (19.32×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Anime and manga fandom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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