Fiction books Audience in United Kingdom
Fiction books has an estimated audience of 11,027,476 people in United Kingdom. 62.5% are female, 37.5% are male, average age 42.5. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Superman, Harry Potter, Literature, E-book readers, Waterstones.
The average Fiction books fan in United Kingdom is 42.5 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Superman, Harry Potter, Literature, with strongest over-indexing on Superman (2.87× the country average). Demographically, the Fiction books audience skews more female with an average age of 42.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Fiction books fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 42.5 |
| Estimated audience size | 11,027,476 |
Audience persona
The typical Fiction books fan in United Kingdom is more female, around 42.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,270,607 | 0.98× |
| South East | 1,634,942 | 1.1× |
| Yorkshire and the Humber | 1,095,495 | 1.24× |
| Scotland | 980,729 | 0.99× |
| East of England | 904,696 | 0.9× |
| South West | 793,305 | 0.87× |
| West Midlands | 721,381 | 1.53× |
| Wales | 657,319 | 1.04× |
| East Midlands | 648,623 | 0.84× |
| North West | 546,322 | 0.46× |
| North East | 455,348 | 1.06× |
| Northern Ireland | 333,938 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superman | 2.87× | Movies & TV |
| Harry Potter | 1.74× | Movies & TV |
| Literature | 1.99× | Business & Career |
| E-book readers | 3.05× | Technology & Electronics |
| Waterstones | 1.8× | Literature |
| Novel | 2.12× | Literature |
| Comics | 1.89× | Literature |
| Stranger Things | 2.04× | Movies & TV |
| Romance novels | 2.14× | Literature |
| Non-fiction books | 2.87× | Literature |
| Thriller movies | 1.52× | Movies & TV |
| Science fiction movies | 1.58× | Movies & TV |
| Animated movies | 1.55× | Movies & TV |
| Poetry | 1.57× | Literature |
| Dune | 1.75× | Movies & TV |
| True Detective | 1.97× | Movies & TV |
| Creative writing | 2.29× | Business & Career |
| E-books | 1.7× | Literature |
| Jenna Ortega | 2.38× | Movies & TV |
| Papyrus | 1.89× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.2 |
| Luxury Orientation | PREMIUM | 1.18 |
| Community Orientation | OPEN | 1.16 |
| Indulgence | JOY | 1.16 |
| Travelling | THRILL | 1.15 |
| Early Adopter Mentality | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.7% |
| China | 6.7% |
| Japan | 5.9% |
See Fiction books audiences in other countries
More Literary genre audiences in United Kingdom
- Humour (17,275,269)
- Satire (7,419,749)
- Mystery fiction (7,138,387)
- Romance novels (6,998,098)
- Comic book (5,924,946)
Frequently asked questions
How many fans does Fiction books have in United Kingdom?
Fiction books has an estimated audience of 11,027,476 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Fiction books fans?
62.5% of Fiction books fans are female, 37.5% are male, with an average age of 42.5 years.
Which brands do Fiction books fans like most?
Fiction books fans show strongest brand affinity for Superman (2.87×), Harry Potter (1.74×), and Literature (1.99×) over the country average.
Where do Fiction books fans live in United Kingdom?
Fiction books fans in United Kingdom are most concentrated in England (reach 8,270,607), South East (reach 1,634,942), and Yorkshire and the Humber (reach 1,095,495). These three regions account for the largest share of the active audience.
What other brands do Fiction books fans also like?
Beyond Fiction books itself, the audience over-indexes on Harry Potter (1.74×), Literature (1.99×), E-book readers (3.05×), and Waterstones (1.8×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.