Fiction books Audience in Mexico
Fiction books has an estimated audience of 7,808,899 people in Mexico. 55.2% are female, 44.8% are male, average age 31.8. Top regions: State of Mexico, Tamaulipas, Guerrero.
The average Fiction books fan in Mexico is 31.8 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Tamaulipas, Guerrero. Demographically, the Fiction books audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Travelling, Spirituality.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Fiction books fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 31.8 |
| Estimated audience size | 7,808,899 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 349,306 | 0.33× |
| Tamaulipas | 312,113 | 1.19× |
| Guerrero | 297,755 | 1.5× |
| Coahuila de Zaragoza | 268,994 | 1.15× |
| Chiapas | 264,190 | 1.13× |
| Michoacan de Ocampo | 241,885 | 0.89× |
| Distrito Federal | 236,311 | 0.23× |
| Nuevo Leon | 236,073 | 0.5× |
| Veracruz (state) | 233,390 | 0.51× |
| Oaxaca | 232,503 | 1.08× |
| Baja California | 220,928 | 0.68× |
| Chihuahua | 217,860 | 0.81× |
| Guanajuato | 209,238 | 0.57× |
| Puebla | 208,186 | 0.5× |
| Jalisco | 194,532 | 0.34× |
| Morelos | 187,920 | 1.39× |
| Hidalgo | 187,908 | 0.99× |
| Nayarit | 177,089 | 2.35× |
| Yucatan | 167,732 | 1.03× |
| Aguascalientes | 159,498 | 1.61× |
| Baja California Sur | 154,836 | 2.48× |
| Sinaloa | 153,519 | 0.74× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.35 |
| Spirituality | BALANCE | 1.34 |
| Risk Appetite | THRILL | 1.33 |
| Urban Lifestyle | OPEN | 1.23 |
| Creativity | OPEN | 1.22 |
| Need for Security | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.7% |
| China | 6.7% |
| Japan | 5.9% |
See Fiction books audiences in other countries
More Literary genre audiences in Mexico
- Humour (11,904,064)
- Fandom (5,330,372)
- Manga (5,141,187)
- Satire (3,937,354)
- Romance novels (3,526,161)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.