Fiction books Audience in Mexico

Fiction books has an estimated audience of 7,808,899 people in Mexico. 55.2% are female, 44.8% are male, average age 31.8. Top regions: State of Mexico, Distrito Federal, Jalisco.

The average Fiction books fan in Mexico is 31.8 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Fiction books fans

Demographic split for Fiction books audience in Mexico
MetricValue
Female55.2%
Male44.8%
Average age31.8
Estimated audience size7,808,899

Fiction books fans by region: top regions in Mexico

Top regions ranked by reach for Fiction books in Mexico
RegionReachAffinity
State of Mexico~900K0.87×
Distrito Federal~900K0.9×
Jalisco~500K0.92×
Veracruz (state)~400K0.95×
Nuevo Leon~400K0.92×
Puebla~400K0.95×
Guanajuato~400K0.95×
Baja California~300K0.96×
Michoacan de Ocampo~300K0.99×
Tamaulipas~300K1.02×
Chihuahua~300K0.98×
Coahuila de Zaragoza~200K1.02×
Chiapas~200K1.01×
Oaxaca~200K1.01×
Guerrero~200K1.05×
Sinaloa~200K0.97×
Hidalgo~200K
Yucatan~200K
Morelos~100K1.04×
Aguascalientes~100K1.07×
Nayarit~90K1.14×
Baja California Sur~70K1.16×

Worldwide distribution

Worldwide audience distribution share by country for Fiction books
CountryShare
United States17.7%
China6.7%
Japan5.9%

See Fiction books audiences in other countries

More Literary genre audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.