Rascasse Audience Intelligence

Fiction books Audience in Mexico

A data profile of the people who buy, follow and care about Fiction books in Mexico — modelled from more than twelve digital signal sources. Fiction books has an estimated audience of 7,808,899 people in Mexico.

#2among Literary genre in Mexico#157among Topic in Mexico#9in Literature

The average Fiction books fan in Mexico is 31.8 years old, more female, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fiction books profile in Mexico.

Audience size
7.8M
in Mexico
Gender
55.2%♀
44.8% male
Age
31.8
average years
Country rank
#213
Topic in Mexico
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fiction books fans

55.2% are female, 44.8% are male, average age 31.8.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Fiction books audience in Mexico
MetricValue
Female55.2%
Male44.8%
Average age31.8
Estimated audience size7,808,899
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Fiction books audience in Mexico
Age bracketShare%
16-1940%
20-2922%
30-3917%
40-4914%
50+8%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Fiction books audience comes from Mexico.

Worldwide audience distribution share by country for Fiction books
CountryShare
United States17.7%
China6.7%
Japan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fiction books audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Fiction books fans by region: top regions in Mexico
#RegionReachAffinity×
01Baja California Sur~70K1.16×
02Nayarit~90K1.14×
03Aguascalientes~100K1.07×
04Guerrero~200K1.05×
05Morelos~100K1.04×
06Tamaulipas~300K1.02×
07Coahuila de Zaragoza~200K1.02×
08Chiapas~200K1.01×
09Oaxaca~200K1.01×
10Hidalgo~200K1.00×
11Yucatan~200K1.00×
12Michoacan de Ocampo~300K0.99×
13Chihuahua~300K0.98×
14Sinaloa~200K0.97×
15Baja California~300K0.96×
16Veracruz (state)~400K0.95×
17Puebla~400K0.95×
18Guanajuato~400K0.95×
19Jalisco~500K0.92×
20Nuevo Leon~400K0.92×
21Distrito Federal~900K0.90×
22State of Mexico~900K0.87×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in Mexico

See Fiction books audiences in other countries

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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