Rascasse Audience Intelligence

Fandom Audience in Mexico

A data profile of the people who buy, follow and care about Fandom in Mexico — modelled from more than twelve digital signal sources. Fandom has an estimated audience of 5,330,372 people in Mexico.

#3among Literary genre in Mexico#316among Topic in Mexico#13in Literature

The average Fandom fan in Mexico is 29.5 years old, balanced, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fandom profile in Mexico.

Audience size
5.3M
in Mexico
Gender
50.1%♀
49.9% male
Age
29.5
average years
Country rank
#461
Topic in Mexico
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fandom fans

50.1% are female, 49.9% are male, average age 29.5.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Fandom audience in Mexico
MetricValue
Female50.1%
Male49.9%
Average age29.5
Estimated audience size5,330,372
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Fandom audience in Mexico
Age bracketShare%
16-1947%
20-2922%
30-3915%
40-4911%
50+5%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Fandom audience comes from Mexico.

Worldwide audience distribution share by country for Fandom
CountryShare
United States23.3%
India6.9%
Mexico5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fandom audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Fandom fans by region: top regions in Mexico
#RegionReachAffinity×
01Tabasco~100K1.28×
02Nuevo Leon~400K1.21×
03Baja California~300K1.20×
04Yucatan~100K1.18×
05Veracruz (state)~400K1.14×
06Guerrero~200K1.12×
07State of Mexico~800K1.11×
08Coahuila de Zaragoza~200K1.10×
09Durango~80K1.08×
10Distrito Federal~700K1.06×
11Baja California Sur~40K1.04×
12Chiapas~200K0.98×
13Jalisco~400K0.97×
14Morelos~90K0.97×
15Campeche~40K0.97×
16Puebla~300K0.96×
17Chihuahua~200K0.96×
18Quintana Roo~100K0.96×
19Hidalgo~100K0.94×
20Colima~30K0.94×
21Tamaulipas~200K0.93×
22Michoacan de Ocampo~200K0.92×
23Guanajuato~200K0.91×
24Nayarit~50K0.91×
25Aguascalientes~60K0.86×
26Tlaxcala~50K0.80×
27Zacatecas~50K0.79×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in Mexico

See Fandom audiences in other countries

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Fandom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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