Fandom Audience in Mexico
Fandom has an estimated audience of 5,330,372 people in Mexico. 50.1% are female, 49.9% are male, average age 29.5. Top regions: State of Mexico, Distrito Federal, Nuevo Leon.
The average Fandom fan in Mexico is 29.5 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon. Demographically, the Fandom audience skews balanced with an average age of 29.5, and over-indexes on personality traits such as Spirituality, Extroversion.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Fandom fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 29.5 |
| Estimated audience size | 5,330,372 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 812,853 | 1.11× |
| Distrito Federal | 745,776 | 1.06× |
| Nuevo Leon | 390,173 | 1.22× |
| Jalisco | 379,890 | 0.97× |
| Veracruz (state) | 360,796 | 1.15× |
| Baja California | 271,056 | 1.22× |
| Puebla | 268,790 | 0.95× |
| Guanajuato | 226,421 | 0.9× |
| Coahuila de Zaragoza | 178,039 | 1.11× |
| Chihuahua | 175,590 | 0.95× |
| Michoacan de Ocampo | 167,575 | 0.91× |
| Tamaulipas | 161,724 | 0.91× |
| Chiapas | 156,557 | 0.98× |
| Guerrero | 155,989 | 1.15× |
| Tabasco | 145,996 | 1.4× |
| Yucatan | 134,450 | 1.21× |
| Hidalgo | 118,884 | 0.92× |
| Quintana Roo | 98,002 | 0.94× |
| Morelos | 88,765 | 0.96× |
| Durango | 81,594 | 1.11× |
| Aguascalientes | 54,336 | 0.8× |
| Baja California Sur | 45,212 | 1.06× |
| Nayarit | 44,613 | 0.87× |
| Zacatecas | 42,113 | 0.62× |
| Tlaxcala | 40,660 | 0.66× |
| Campeche | 38,441 | 0.95× |
| Colima | 30,959 | 0.91× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.5 |
| Extroversion | THRILL | 1.28 |
| Patriotism | CONSERVATISM | 1.14 |
| Travelling | THRILL | 1.09 |
| Urban Lifestyle | OPEN | 1.01 |
| Risk Appetite | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 6.9% |
| Mexico | 5.0% |
See Fandom audiences in other countries
More Literary genre audiences in Mexico
- Humour (11,904,064)
- Fiction books (7,808,900)
- Manga (5,141,187)
- Satire (3,937,354)
- Romance novels (3,526,161)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Fandom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.