Fandom Audience in United Kingdom
Fandom has an estimated audience of 4,125,923 people in United Kingdom. 45.2% are female, 54.8% are male, average age 39.2. Top regions: England, South East, Yorkshire and the Humber.
The average Fandom fan in United Kingdom is 39.2 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Demographically, the Fandom audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Fandom fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 39.2 |
| Estimated audience size | 4,125,923 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 3,094,443 | 1.53× |
| South East | 487,893 | 0.88× |
| Yorkshire and the Humber | 372,267 | 1.12× |
| South West | 335,097 | 0.99× |
| East of England | 335,065 | 0.89× |
| Scotland | 319,817 | 0.86× |
| East Midlands | 300,912 | 1.04× |
| West Midlands | 262,315 | 1.48× |
| North West | 201,649 | 0.46× |
| Wales | 195,345 | 0.83× |
| North East | 183,522 | 1.14× |
| Northern Ireland | 99,439 | 0.78× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.43 |
| Early Adopter Mentality | POWER | 1.41 |
| Extroversion | THRILL | 1.32 |
| Price Sensitivity | PREMIUM | 1.3 |
| Patriotism | CONSERVATISM | 1.16 |
| Social Media Usage | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 6.9% |
| Mexico | 5.0% |
See Fandom audiences in other countries
More Literary genre audiences in United Kingdom
- Humour (17,275,269)
- Fiction books (11,027,476)
- Satire (7,419,749)
- Mystery fiction (7,138,387)
- Romance novels (6,998,098)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Fandom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.