A data profile of the people who buy, follow and care about Fandom in United Kingdom — modelled from more than twelve digital signal sources. Fandom has an estimated audience of 4,125,923 people in United Kingdom.
The average Fandom fan in United Kingdom is 39.2 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
The key figures that characterise the Fandom profile in United Kingdom.
45.2% are female, 54.8% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 39.2 |
| Estimated audience size | 4,125,923 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Fandom audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 6.9% |
| Mexico | 5.0% |
Where the Fandom audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.52× | |
| 02 | West Midlands | ~300K | 1.45× | |
| 03 | Yorkshire and the Humber | ~400K | 1.11× | |
| 04 | North East | ~200K | 1.11× | |
| 05 | East Midlands | ~300K | 1.03× | |
| 06 | South West | ~300K | 0.99× | |
| 07 | East of England | ~300K | 0.90× | |
| 08 | South East | ~500K | 0.89× | |
| 09 | Scotland | ~300K | 0.87× | |
| 10 | Wales | ~200K | 0.85× | |
| 11 | Northern Ireland | ~100K | 0.82× | |
| 12 | North West | ~300K | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Fandom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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