Humour Audience in Mexico
Humour has an estimated audience of 11,904,064 people in Mexico. 48.9% are female, 51.1% are male, average age 33.6. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: National Car Rental, Real Madrid C.F., Sarcasm, Catholic Church, Enterprise Rent-A-Car.
The average Humour fan in Mexico is 33.6 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include National Car Rental, Real Madrid C.F., Sarcasm, with strongest over-indexing on National Car Rental (17.97× the country average). Demographically, the Humour audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Humour fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 33.6 |
| Estimated audience size | 11,904,064 |
Audience persona
The typical Humour fan in Mexico is balanced, around 33.6 years old, with strong Spirituality tendencies and a notable affinity for National Car Rental.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 1,706,605 | 1.09× |
| State of Mexico | 1,703,695 | 1.04× |
| Jalisco | 844,128 | 0.96× |
| Veracruz (state) | 792,815 | 1.13× |
| Puebla | 772,625 | 1.22× |
| Guanajuato | 608,631 | 1.08× |
| Nuevo Leon | 551,456 | 0.77× |
| Chiapas | 494,652 | 1.39× |
| Michoacan de Ocampo | 467,447 | 1.13× |
| Baja California | 457,127 | 0.92× |
| Chihuahua | 395,356 | 0.96× |
| Guerrero | 388,257 | 1.28× |
| Hidalgo | 371,930 | 1.29× |
| Coahuila de Zaragoza | 316,577 | 0.89× |
| Yucatan | 231,052 | 0.93× |
| Morelos | 211,110 | 1.02× |
| Zacatecas | 146,064 | 0.97× |
| Durango | 137,496 | 0.83× |
| Tlaxcala | 137,328 | 1× |
| Aguascalientes | 121,587 | 0.8× |
| Nayarit | 92,366 | 0.8× |
| Campeche | 79,937 | 0.88× |
| Baja California Sur | 76,618 | 0.81× |
| Colima | 59,258 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| National Car Rental | 17.97× | Cars & Mobility |
| Real Madrid C.F. | 1.59× | Sports |
| Sarcasm | 3.12× | Politics & Society |
| Catholic Church | 2.58× | Politics & Society |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| Banana | 2.56× | Food & Beverages |
| TikTok | 1.66× | Internet & Social Media |
| Game consoles | 2.04× | Technology & Electronics |
| Religion | 1.54× | Business & Career |
| Samsung | 1.78× | Technology & Electronics |
| Furniture | 1.58× | Home & Garden |
| Travel agency | 2.5× | Travel & Leisure |
| MLB | 1.68× | Sports |
| MSN | 2.11× | News |
| 1.74× | Internet & Social Media | |
| Single malt whisky | 7.12× | Food & Beverages |
| Beauty salons | 1.52× | Beauty & Wellness |
| Nissan | 1.73× | Cars & Mobility |
| Broadcasting of sports events | 3.18× | Movies & TV |
| El País | 2.39× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.48 |
| Urban Lifestyle | OPEN | 1.42 |
| DIY Mentality | THRILL | 1.36 |
| Need for Security | CONSERVATISM | 1.36 |
| Travelling | THRILL | 1.35 |
| Risk Appetite | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
See Humour audiences in other countries
More Literary genre audiences in Mexico
- Fiction books (7,808,900)
- Fandom (5,330,372)
- Manga (5,141,187)
- Satire (3,937,354)
- Romance novels (3,526,161)
Frequently asked questions
How many fans does Humour have in Mexico?
Humour has an estimated audience of 11,904,064 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Humour fans?
48.9% of Humour fans are female, 51.1% are male, with an average age of 33.6 years.
Which brands do Humour fans like most?
Humour fans show strongest brand affinity for National Car Rental (17.97×), Real Madrid C.F. (1.59×), and Sarcasm (3.12×) over the country average.
Where do Humour fans live in Mexico?
Humour fans in Mexico are most concentrated in Distrito Federal (reach 1,706,605), State of Mexico (reach 1,703,695), and Jalisco (reach 844,128). These three regions account for the largest share of the active audience.
What other brands do Humour fans also like?
Beyond Humour itself, the audience over-indexes on Real Madrid C.F. (1.59×), Sarcasm (3.12×), Catholic Church (2.58×), and Enterprise Rent-A-Car (9.84×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.