Humour Audience in United States

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Humour has an estimated audience of 92,545,358 people in United States. 51.2% are female, 48.8% are male, average age 39.9. Top regions: California, Texas, New York. Top brand affinities: Israel, Nebraska Cornhuskers football, Kendra Scott, Staycation, Jesse Plemons.

The average Humour fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Nebraska Cornhuskers football, Kendra Scott, with strongest over-indexing on Israel (1.73× the country average). Demographically, the Humour audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Humour fans

Demographic split for Humour audience in United States
MetricValue
Female51.2%
Male48.8%
Average age39.9
Estimated audience size92,545,358

Audience persona

The typical Humour fan in United States is balanced, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Humour in United States
RegionReachAffinity
California11,910,9591.17×
Texas8,238,5701.04×
New York6,692,5461.29×
Florida6,576,7141.05×
Pennsylvania3,160,6731.01×
Illinois3,026,2800.98×
Georgia2,823,4370.99×
North Carolina2,802,9951.01×
Ohio2,618,2280.92×
Virginia2,489,6821.1×
Michigan2,459,7031.02×
Washington2,430,6061.31×
New Jersey2,298,5980.98×
Tennessee2,158,1081.16×
Massachusetts2,087,6031.14×
Arizona1,835,3170.97×
Maryland1,730,0911.09×
Indiana1,675,7470.99×
Missouri1,514,1071.01×
Colorado1,396,6540.96×
Minnesota1,365,2551.03×
Wisconsin1,287,6870.92×
Oregon1,280,4731.21×
South Carolina1,258,6940.9×
Louisiana1,091,3040.91×
Oklahoma1,087,6891.06×
Kentucky1,059,9570.91×
Alabama975,2000.75×
Connecticut955,0731.03×
Arkansas785,0851.03×
Utah779,6060.94×
Nevada778,2190.87×
Mississippi736,4350.97×
Iowa728,5790.96×
Kansas711,2980.98×
Hawaii473,7411.19×
Idaho439,7800.95×
New Mexico439,1690.95×
Nebraska433,2980.93×
West Virginia415,4400.96×
Washington, District of Columbia359,6871.29×
Maine354,5091.07×
New Hampshire342,3070.94×
Montana246,8120.96×
Rhode Island241,8570.82×
Delaware216,5900.85×
South Dakota208,8110.98×
Alaska171,8980.87×
North Dakota160,9560.85×
Vermont134,7990.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Humour audience
BrandAffinityCategory
Israel1.73×Travel & Leisure
Nebraska Cornhuskers football2.79×Sports
Kendra Scott1.7×Fashion & Accessoires
Staycation1.87×Home & Garden
Jesse Plemons1.9×Movies & TV
Home staging2.66×Home & Garden
Charlamagne Tha God3.86×Movies & TV
Nipsey Hussle2.31×Music & Radio
Grammarly1.77×Business & Career
Holt Renfrew5.09×Shopping
Jaws2.07×Movies & TV
Queens College, City University of New York2.65×Business & Career
Kento Yamazaki3.9×Movies & TV
Glossier1.88×Beauty & Wellness
Hocus Pocus1.51×Movies & TV
The Rain5.06×Movies & TV
Jeep Wagoneer1.71×Cars & Mobility
Kodiak, Alaska2.41×Travel & Leisure
Keeper (password manager)1.8×Technology & Electronics
Corona (band)1.6×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Humour audience
TraitClusterScore
ExtroversionTHRILL1.18
Social Media UsageJOY1.06
TraditionCONSERVATISM0.99
LGBTQ+ IdentityOPEN0.97
Risk AppetiteTHRILL0.96
MindfulnessBALANCE0.92

Worldwide distribution

Worldwide audience distribution share by country for Humour
CountryShare
United States22.5%
Brazil6.4%
India4.5%

See Humour audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Humour have in United States?

Humour has an estimated audience of 92,545,358 people in United States, concentrated in California and Texas.

What is the gender split and age of Humour fans?

51.2% of Humour fans are female, 48.8% are male, with an average age of 39.9 years.

Which brands do Humour fans like most?

Humour fans show strongest brand affinity for Israel (1.73×), Nebraska Cornhuskers football (2.79×), and Kendra Scott (1.7×) over the country average.

Where do Humour fans live in United States?

Humour fans in United States are most concentrated in California (reach 11,910,959), Texas (reach 8,238,570), and New York (reach 6,692,546). These three regions account for the largest share of the active audience.

What other brands do Humour fans also like?

Beyond Humour itself, the audience over-indexes on Nebraska Cornhuskers football (2.79×), Kendra Scott (1.7×), Staycation (1.87×), and Jesse Plemons (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.