Rascasse Audience Intelligence

Humour Audience in United States

A data profile of the people who buy, follow and care about Humour in United States — modelled from more than twelve digital signal sources. Humour has an estimated audience of 92,545,358 people in United States.

#1among Literary genre in United States#74among Topic in United States#4in Literature

The average Humour fan in United States is 39.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Real property, Viral video, with strongest over-indexing on Planet Fitness (1.74× the country average).

Demographically, the Humour audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Humour fan in United States is balanced, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Humour profile in United States.

Audience size
92.5M
in United States
Gender
51.2%♀
48.8% male
Age
39.9
average years
Country rank
#94
Topic in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Humour fans

51.2% are female, 48.8% are male, average age 39.9.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Humour audience in United States
MetricValue
Female51.2%
Male48.8%
Average age39.9
Estimated audience size92,545,358
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Humour audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3918%
40-4920%
50+24%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Humour audience comes from United States.

Worldwide audience distribution share by country for Humour
CountryShare
United States22.5%
Brazil6.4%
India4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Humour audience in United States is strongest.

Fig. 05

Top regions by affinity

Humour fans by region: top regions in United States
#RegionReachAffinity×
01Washington~2.5M1.29×
02New York~6M1.21×
03California~12M1.17×
04Oregon~1M1.14×
05Washington, District of Columbia~300K1.14×
06Massachusetts~2M1.12×
07Hawaii~400K1.12×
08Virginia~2.5M1.10×
09Tennessee~2M1.07×
10Maryland~1.5M1.07×
11Maine~300K1.04×
12Connecticut~900K1.02×
13Texas~8M1.01×
14Florida~6.5M1.01×
15Oklahoma~1M1.01×
16Montana~300K1.01×
17Pennsylvania~3M1.00×
18Georgia~3M1.00×
19North Carolina~3M1.00×
20Arkansas~800K1.00×
21New Hampshire~400K1.00×
22Vermont~200K1.00×
23Arizona~2M0.99×
24Colorado~1.5M0.99×
25Idaho~500K0.99×
26Alaska~200K0.99×
27Illinois~3M0.98×
28Missouri~1.5M0.98×
29Minnesota~1.5M0.98×
30Utah~800K0.98×
31Mississippi~700K0.98×
32West Virginia~400K0.98×
33South Dakota~200K0.98×
34North Dakota~200K0.98×
35Michigan~2.5M0.97×
36New Jersey~2.5M0.97×
37Kansas~700K0.97×
38Nebraska~400K0.97×
39Indiana~1.5M0.96×
40Louisiana~1M0.96×
41New Mexico~400K0.96×
42Delaware~200K0.96×
43Iowa~700K0.95×
44Rhode Island~300K0.95×
45Kentucky~1M0.94×
46Nevada~800K0.93×
47Ohio~2.5M0.92×
48Wisconsin~1.5M0.92×
49South Carolina~1.5M0.91×
50Alabama~1M0.84×
Fig. 06

Affinity by region

Affinity by region — Humour, United States
0.84×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Humour audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Humour audience
#·InterestCategoryAffinity×
01Shōnen mangaLiterature2.81×
02Rotten TomatoesMovies & TV2.59×
03ClarinetMusic & Radio2.54×
04SaxophoneMusic & Radio2.53×
05CelloMusic & Radio2.23×
06Virtual realityTechnology & Electronics2.17×
07Diaper bagKids & Family2.08×
08NickelodeonMovies & TV2.07×
09Real propertyHome & Garden1.88×
10MetaphysicsBusiness & Career1.82×
11InnovationBusiness & Career1.81×
12Made in USABusiness & Career1.77×
13Planet FitnessSports1.74×
14DentistryBusiness & Career1.67×
15Bass guitarMusic & Radio1.64×
16ViolinMusic & Radio1.64×
17Tabletop gameGames1.63×
18Talk radioMusic & Radio1.58×
19Viral videoInternet & Social Media1.51×
20CarpentryHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Humour audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Humour audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.32×
IndividualismJOY1.17×
Early Adopter MentalityPOWER1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Humour audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
Luxury OrientationPREMIUM0.84×
Quality AwarenessPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Humour have in United States?

Humour has an estimated audience of 92,545,358 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Humour fans?

51.2% of Humour fans are female, 48.8% are male, with an average age of 39.9 years.

03

Which brands do Humour fans like most?

Humour fans show strongest brand affinity for Planet Fitness (1.74×), Real property (1.88×), and Viral video (1.51×) over the country average.

04

Where do Humour fans live in United States?

Humour fans in United States are most concentrated in California (reach ~12M), Texas (reach ~8M), and Florida (reach ~6.5M). These three regions account for the largest share of the active audience.

05

What other brands do Humour fans also like?

Beyond Humour itself, the audience over-indexes on Real property (1.88×), Viral video (1.51×), Innovation (1.81×), and Bass guitar (1.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Humour audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →