Rascasse Audience Intelligence

Nickelodeon Audience in United States

A data profile of the people who buy, follow and care about Nickelodeon in United States — modelled from more than twelve digital signal sources. Nickelodeon has an estimated audience of 19,273,904 people in United States.

#21among TV Channel in United States#115in Movies & TV

The average Nickelodeon fan in United States is 32.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Humour, Beauty, Movies, with strongest over-indexing on Humour (2.07× the country average).

Demographically, the Nickelodeon audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nickelodeon fan in United States is more female, around 32.4 years old, with strong Extroversion tendencies and a notable affinity for Humour.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nickelodeon profile in United States.

Audience size
19.3M
in United States
Gender
62.4%♀
37.6% male
Age
32.4
average years
Country rank
#1721
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Nickelodeon

62.4% are female, 37.6% are male, average age 32.4.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Nickelodeon audience in United States
MetricValue
Female62.4%
Male37.6%
Average age32.4
Estimated audience size19,273,904
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Nickelodeon audience in United States
Age bracketShare%
16-1936%
20-2925%
30-3917%
40-4912%
50+9%
Fig. 04

Worldwide distribution

40.7%

of the worldwide Nickelodeon audience comes from United States.

Worldwide audience distribution share by country for Nickelodeon
CountryShare
United States40.7%
United Kingdom6.0%
Mexico5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nickelodeon audience in United States is strongest.

Fig. 05

Top regions by affinity

Nickelodeon fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K2.04×
02Louisiana~400K1.61×
03Georgia~900K1.56×
04Alabama~400K1.49×
05New Jersey~700K1.48×
06New York~1.5M1.44×
07Maryland~400K1.33×
08South Carolina~400K1.31×
09Texas~2M1.27×
10Arkansas~200K1.24×
11Pennsylvania~800K1.21×
12North Carolina~700K1.16×
13Connecticut~200K1.16×
14Florida~1.5M1.15×
15Indiana~400K1.13×
16Delaware~60K1.10×
17Kentucky~300K1.09×
18West Virginia~100K1.08×
19Rhode Island~70K1.07×
20Arizona~400K1.06×
21Maine~70K1.06×
22Michigan~500K1.05×
23Ohio~600K1.04×
24Virginia~500K1.04×
25Oklahoma~200K1.03×
26Illinois~700K1.02×
27Tennessee~400K1.01×
28Massachusetts~400K0.97×
29Missouri~300K0.96×
30Alaska~40K0.96×
31California~2M0.95×
32Nevada~200K0.93×
33Washington, District of Columbia~50K0.92×
34New Mexico~80K0.83×
35Wisconsin~200K0.79×
36Minnesota~200K0.77×
37Kansas~100K0.75×
38South Dakota~30K0.75×
39Washington~300K0.74×
40Iowa~100K0.73×
41Oregon~200K0.71×
42New Hampshire~50K0.71×
43Utah~100K0.70×
44Nebraska~70K0.69×
45North Dakota~30K0.69×
46Hawaii~50K0.66×
47Vermont~20K0.65×
48Colorado~200K0.63×
49Idaho~60K0.60×
50Montana~30K0.58×
Fig. 06

Affinity by region

Affinity by region — Nickelodeon, United States
0.58×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nickelodeon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nickelodeon audience
#·InterestCategoryAffinity×
01BarbieMovies & TV3.20×
02BatmanMovies & TV2.96×
03Scooby-DooMovies & TV2.82×
04Sabrina CarpenterMusic & Radio2.71×
05Avatar (Swedish band)Music & Radio2.46×
06CaseyMusic & Radio2.37×
07HumourLiterature2.07×
08DisneylandTravel & Leisure1.80×
09Harry PotterMovies & TV1.77×
10DirecTVMovies & TV1.73×
11Video gamesGames1.69×
12BeautyBeauty & Wellness1.62×
13Comedy moviesMovies & TV1.62×
14Taco BellFood & Beverages1.59×
15SupermanMovies & TV1.57×
16Pizza HutFood & Beverages1.56×
17VideoMovies & TV1.53×
18MoviesMovies & TV1.51×
19ComputersTechnology & Electronics1.51×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nickelodeon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nickelodeon audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.29×
Pet OwnershipJOY1.23×
IndividualismJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nickelodeon audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.72×
Quality AwarenessPREMIUM0.73×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nickelodeon have in United States?

Nickelodeon has an estimated audience of 19,273,904 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Nickelodeon fans?

62.4% of Nickelodeon fans are female, 37.6% are male, with an average age of 32.4 years.

03

Which brands do Nickelodeon fans like most?

Nickelodeon fans show strongest brand affinity for Humour (2.07×), Beauty (1.62×), and Movies (1.51×) over the country average.

04

Where do Nickelodeon fans live in United States?

Nickelodeon fans in United States are most concentrated in Texas (reach ~2M), California (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Nickelodeon fans also like?

Beyond Nickelodeon itself, the audience over-indexes on Beauty (1.62×), Movies (1.51×), Batman (2.96×), and Video games (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Nickelodeon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nickelodeon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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