Nickelodeon Audience in United States

Nickelodeon logo

Nickelodeon has an estimated audience of 19,255,457 people in United States. 62.4% are female, 37.6% are male, average age 32.4. Top regions: California, Texas, New York. Top brand affinities: Euphoria, Humour, Beauty, Movies, Batman.

The average Nickelodeon fan in United States is 32.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Euphoria, Humour, Beauty, with strongest over-indexing on Euphoria (1.77× the country average). Demographically, the Nickelodeon audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Nickelodeon fans

Demographic split for Nickelodeon audience in United States
MetricValue
Female62.4%
Male37.6%
Average age32.4
Estimated audience size19,255,457

Audience persona

The typical Nickelodeon fan in United States is more female, around 32.4 years old, with strong Extroversion tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Nickelodeon in United States
RegionReachAffinity
California2,212,6771.04×
Texas1,941,5761.17×
New York1,593,2441.48×
Florida1,571,6471.21×
New Jersey793,9761.62×
Pennsylvania793,3611.22×
Georgia756,7291.28×
Illinois654,0941.02×
North Carolina644,8271.11×
Ohio610,2291.03×
Michigan538,1541.07×
Virginia492,8361.05×
Arizona485,4931.23×
Indiana427,7831.22×
Maryland411,2851.24×
Tennessee403,6401.04×
Massachusetts396,1161.04×
Alabama391,6561.46×
South Carolina360,1611.24×
Louisiana354,5241.43×
Washington310,8400.8×
Missouri298,8530.96×
Kentucky257,8841.07×
Mississippi253,4081.6×
Connecticut244,3011.26×
Wisconsin234,9550.81×
Minnesota229,0890.83×
Oklahoma203,0310.95×
Colorado200,9330.66×
Nevada191,0001.03×
Oregon158,5630.72×
Arkansas151,8130.96×
Utah119,7500.69×
Iowa117,8890.74×
Kansas115,8270.76×
West Virginia102,4901.14×
New Mexico78,3900.81×
Maine74,7841.08×
Rhode Island67,6341.1×
Nebraska67,4190.7×
Delaware60,8261.14×
Washington, District of Columbia56,7590.98×
Idaho56,3970.58×
Hawaii56,1610.68×
New Hampshire52,7550.7×
Alaska38,2640.93×
South Dakota30,6980.69×
Montana28,7410.54×
North Dakota25,2520.64×
Vermont20,9000.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nickelodeon audience
BrandAffinityCategory
Euphoria1.77×Movies & TV
Humour2.07×Literature
Beauty1.62×Beauty & Wellness
Movies1.51×Movies & TV
Batman2.96×Movies & TV
Superman1.57×Movies & TV
Video games1.69×Games
Computers1.51×Technology & Electronics
Photography1.5×Arts & Culture
Comedy movies1.62×Movies & TV
Scooby-Doo2.82×Movies & TV
Barbie3.2×Movies & TV
Harry Potter1.77×Movies & TV
Video1.53×Movies & TV
Casey2.37×Music & Radio
Sabrina Carpenter2.71×Music & Radio
Taco Bell1.59×Food & Beverages
Beetlejuice1.88×Movies & TV
DirecTV1.73×Movies & TV
Pizza Hut1.56×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nickelodeon audience
TraitClusterScore
ExtroversionTHRILL1.68
LGBTQ+ IdentityOPEN1.36
Early Adopter MentalityPOWER1.26
Social Media UsageJOY1.24
MindfulnessBALANCE1.03
Family OrientationCONSERVATISM1.02

Worldwide distribution

Worldwide audience distribution share by country for Nickelodeon
CountryShare
United States40.8%
United Kingdom6.1%
Mexico5.7%

See Nickelodeon audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Nickelodeon have in United States?

Nickelodeon has an estimated audience of 19,255,457 people in United States, concentrated in California and Texas.

What is the gender split and age of Nickelodeon fans?

62.4% of Nickelodeon fans are female, 37.6% are male, with an average age of 32.4 years.

Which brands do Nickelodeon fans like most?

Nickelodeon fans show strongest brand affinity for Euphoria (1.77×), Humour (2.07×), and Beauty (1.62×) over the country average.

Where do Nickelodeon fans live in United States?

Nickelodeon fans in United States are most concentrated in California (reach 2,212,677), Texas (reach 1,941,576), and New York (reach 1,593,244). These three regions account for the largest share of the active audience.

What other brands do Nickelodeon fans also like?

Beyond Nickelodeon itself, the audience over-indexes on Humour (2.07×), Beauty (1.62×), Movies (1.51×), and Batman (2.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nickelodeon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.