Disney+ Audience in United States

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Disney+ has an estimated audience of 5,009,777 people in United States. 58.7% are female, 41.3% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Vocal harmony, Goop, Historic site, Elsword.

The average Disney+ fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Vocal harmony, Goop, with strongest over-indexing on Grinch (9.51× the country average). Demographically, the Disney+ audience skews more female with an average age of 36.6, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

Demographics of Disney+ fans

Demographic split for Disney+ audience in United States
MetricValue
Female58.7%
Male41.3%
Average age36.6
Estimated audience size5,009,777

Audience persona

The typical Disney+ fan in United States is more female, around 36.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Disney+ in United States
RegionReachAffinity
California560,7641.02×
Texas434,8161.01×
Florida315,6840.93×
New York250,6700.9×
Pennsylvania156,9290.93×
Illinois154,6190.93×
Georgia153,7671×
North Carolina149,8410.99×
Ohio147,1990.95×
Michigan129,2500.99×
Virginia112,8040.92×
Tennessee109,8331.09×
New Jersey104,8890.82×
Washington104,2921.04×
Indiana95,2121.04×
Arizona92,1850.9×
Massachusetts90,6750.92×
Missouri84,4121.05×
Colorado83,8671.06×
Maryland75,2980.87×
Wisconsin72,7490.97×
South Carolina71,6580.95×
Kentucky71,4001.14×
Louisiana71,3591.1×
Utah68,0851.52×
Minnesota67,6730.94×
Alabama67,5480.97×
Oklahoma64,1101.15×
Oregon61,8031.08×
Connecticut48,1930.96×
Arkansas46,4181.12×
Nevada44,6600.92×
Mississippi43,3471.05×
Iowa41,0941×
Kansas40,6751.03×
Idaho30,8061.23×
New Mexico26,3741.05×
West Virginia25,8031.11×
Nebraska24,0940.96×
Hawaii21,6651.01×
New Hampshire18,6190.94×
Maine17,9681×
Montana14,8971.07×
Rhode Island14,7010.92×
Washington, District of Columbia13,0490.87×
Delaware11,1160.8×
South Dakota10,8740.94×
Alaska10,1440.95×
North Dakota9,9050.96×
Vermont8,7851×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Disney+ audience
BrandAffinityCategory
Grinch9.51×Movies & TV
Vocal harmony9.53×Music & Radio
Goop10.31×Internet & Social Media
Historic site6.52×Arts & Culture
Elsword21.01×Games
Governor of Michigan8.32×Politics & Society
Combat sport1.77×Sports
Wok7.07×Food & Beverages
La Jolla9.56×Travel & Leisure
Mathcore8.05×Music & Radio
No Escape (1994 film)9.88×Movies & TV
Fairy godmother6.53×Literature
Google Home5.59×Technology & Electronics
Grace Slick7.44×Music & Radio
Hibachi6.35×Food & Beverages
Home staging4.22×Home & Garden
TV Fanatic8.39×Movies & TV
Harlow8.94×Travel & Leisure
Hipster7.25×Politics & Society
Guitarist (magazine)8.14×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Disney+ audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.33
ExtroversionTHRILL1.27
Early Adopter MentalityPOWER1.16
Social Media UsageJOY1.13
MindfulnessBALANCE1.03
Pet OwnershipJOY1.01

Worldwide distribution

Worldwide audience distribution share by country for Disney+
CountryShare
United States22.4%
France13.4%
Poland8.4%

See Disney+ audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Disney+ have in United States?

Disney+ has an estimated audience of 5,009,777 people in United States, concentrated in California and Texas.

What is the gender split and age of Disney+ fans?

58.7% of Disney+ fans are female, 41.3% are male, with an average age of 36.6 years.

Which brands do Disney+ fans like most?

Disney+ fans show strongest brand affinity for Grinch (9.51×), Vocal harmony (9.53×), and Goop (10.31×) over the country average.

Where do Disney+ fans live in United States?

Disney+ fans in United States are most concentrated in California (reach 560,764), Texas (reach 434,816), and Florida (reach 315,684). These three regions account for the largest share of the active audience.

What other brands do Disney+ fans also like?

Beyond Disney+ itself, the audience over-indexes on Vocal harmony (9.53×), Goop (10.31×), Historic site (6.52×), and Elsword (21.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Disney+. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.