Disney+ Audience in United States

Disney+ has an estimated audience of 5,009,777 people in United States. 58.7% are female, 41.3% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Beetlejuice, Capital One, Khan Academy.

The average Disney+ fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Beetlejuice, with strongest over-indexing on Google Maps (7.53× the country average). Demographically, the Disney+ audience skews more female with an average age of 36.6, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

Demographics of Disney+ fans

Demographic split for Disney+ audience in United States
MetricValue
Female58.7%
Male41.3%
Average age36.6
Estimated audience size5,009,777

Audience persona

The typical Disney+ fan in United States is more female, around 36.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Disney+ in United States
RegionReachAffinity
California560,7641.02×
Texas434,8161.01×
Florida315,6840.93×
New York250,6700.9×
Pennsylvania156,9290.93×
Illinois154,6190.93×
Georgia153,7671×
North Carolina149,8410.99×
Ohio147,1990.95×
Michigan129,2500.99×
Virginia112,8040.92×
Tennessee109,8331.09×
New Jersey104,8890.82×
Washington104,2921.04×
Indiana95,2121.04×
Arizona92,1850.9×
Massachusetts90,6750.92×
Missouri84,4121.05×
Colorado83,8671.06×
Maryland75,2980.87×
Wisconsin72,7490.97×
South Carolina71,6580.95×
Kentucky71,4001.14×
Louisiana71,3591.1×
Utah68,0851.52×
Minnesota67,6730.94×
Alabama67,5480.97×
Oklahoma64,1101.15×
Oregon61,8031.08×
Connecticut48,1930.96×
Arkansas46,4181.12×
Nevada44,6600.92×
Mississippi43,3471.05×
Iowa41,0941×
Kansas40,6751.03×
Idaho30,8061.23×
New Mexico26,3741.05×
West Virginia25,8031.11×
Nebraska24,0940.96×
Hawaii21,6651.01×
New Hampshire18,6190.94×
Maine17,9681×
Montana14,8971.07×
Rhode Island14,7010.92×
Washington, District of Columbia13,0490.87×
Delaware11,1160.8×
South Dakota10,8740.94×
Alaska10,1440.95×
North Dakota9,9050.96×
Vermont8,7851×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Disney+ audience
BrandAffinityCategory
Google Maps7.53×Internet & Social Media
Indeed.com7.71×Business & Career
Beetlejuice8.59×Movies & TV
Capital One6.89×Business & Career
Khan Academy11.92×Business & Career
Enterprise Rent-A-Car7.36×Cars & Mobility
Google News6.8×News
Circle K8.05×Shopping
DeviantArt7.53×Internet & Social Media
Apple Store8.05×Shopping
Aaron Rodgers6.46×Sports
Bruce Willis7.29×Movies & TV
Kia Sportage21.01×Cars & Mobility
Diane Keaton6.2×Movies & TV
Elizabeth Olsen12.77×Movies & TV
Google Earth9.11×Internet & Social Media
Nina Dobrev13.23×Movies & TV
CarGurus5.28×Cars & Mobility
ICloud8.39×Technology & Electronics
Emma Stone9.34×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Disney+ audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.33
ExtroversionTHRILL1.27
Early Adopter MentalityPOWER1.16
Social Media UsageJOY1.13
MindfulnessBALANCE1.03
Pet OwnershipJOY1.01

Worldwide distribution

Worldwide audience distribution share by country for Disney+
CountryShare
United States22.4%
France13.4%
Poland8.4%

See Disney+ audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Disney+ have in United States?

Disney+ has an estimated audience of 5,009,777 people in United States, concentrated in California and Texas.

What is the gender split and age of Disney+ fans?

58.7% of Disney+ fans are female, 41.3% are male, with an average age of 36.6 years.

Which brands do Disney+ fans like most?

Disney+ fans show strongest brand affinity for Google Maps (7.53×), Indeed.com (7.71×), and Beetlejuice (8.59×) over the country average.

Where do Disney+ fans live in United States?

Disney+ fans in United States are most concentrated in California (reach 560,764), Texas (reach 434,816), and Florida (reach 315,684). These three regions account for the largest share of the active audience.

What other brands do Disney+ fans also like?

Beyond Disney+ itself, the audience over-indexes on Indeed.com (7.71×), Beetlejuice (8.59×), Capital One (6.89×), and Khan Academy (11.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Disney+. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.