Rascasse Audience Intelligence

Disney+ Audience in United States

A data profile of the people who buy, follow and care about Disney+ in United States — modelled from more than twelve digital signal sources. Disney+ has an estimated audience of 4,703,202 people in United States.

#20among TV / music streaming in United States#66among TV Channel in United States#727in Movies & TV

The average Disney+ fan in United States is 34.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Harry Potter, Zootopia, with strongest over-indexing on Superman (1.71× the country average).

Demographically, the Disney+ audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Disney+ fan in United States is more female, around 34.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disney+ profile in United States.

Audience size
4.7M
in United States
Gender
59.5%♀
40.5% male
Age
34.1
average years
Country rank
#7043
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+172%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Disney+

59.5% are female, 40.5% are male, average age 34.1.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Disney+ audience in United States
MetricValue
Female59.5%
Male40.5%
Average age34.1
Estimated audience size4,703,202
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Disney+ audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3918%
40-4915%
50+12%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Disney+ audience comes from United States.

Worldwide audience distribution share by country for Disney+
CountryShare
United States22.7%
France11.5%
Poland7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disney+ audience in United States is strongest.

Fig. 05

Top regions by affinity

Disney+ fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K1.44×
02Idaho~30K1.23×
03Oklahoma~60K1.18×
04West Virginia~30K1.16×
05Arkansas~50K1.15×
06Kentucky~70K1.13×
07Louisiana~70K1.10×
08Montana~10K1.10×
09Oregon~60K1.08×
10Mississippi~40K1.08×
11Tennessee~100K1.07×
12New Mexico~30K1.06×
13Alaska~10K1.06×
14Missouri~80K1.05×
15Kansas~40K1.05×
16Vermont~9K1.05×
17Colorado~80K1.04×
18Florida~300K1.03×
19North Dakota~10K1.03×
20Washington~100K1.02×
21Maine~20K1.02×
22Indiana~90K1.01×
23Alabama~70K1.00×
24Iowa~40K1.00×
25Hawaii~20K1.00×
26South Dakota~10K0.99×
27Michigan~100K0.98×
28California~500K0.97×
29Nebraska~20K0.97×
30New Hampshire~20K0.97×
31Texas~400K0.96×
32Ohio~100K0.96×
33Georgia~100K0.95×
34Wisconsin~70K0.95×
35Connecticut~50K0.95×
36Rhode Island~10K0.95×
37North Carolina~100K0.94×
38Minnesota~60K0.93×
39South Carolina~70K0.92×
40Pennsylvania~100K0.91×
41Virginia~100K0.91×
42Massachusetts~80K0.89×
43Nevada~40K0.89×
44Illinois~100K0.88×
45Arizona~90K0.88×
46Maryland~70K0.87×
47New York~200K0.85×
48Washington, District of Columbia~10K0.85×
49Delaware~10K0.83×
50New Jersey~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Disney+, United States
0.81×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disney+ audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disney+ audience
#·InterestCategoryAffinity×
01ZootopiaMovies & TV4.87×
02MonstersMovies & TV4.08×
03Disneyland ParisTravel & Leisure3.54×
04Disney StoreShopping2.78×
05Scooby-DooMovies & TV2.10×
06DC ComicsLiterature2.01×
07Stranger ThingsMovies & TV2.00×
08PokémonGames1.98×
09Anime and manga fandomLiterature1.88×
10BeetlejuiceMovies & TV1.78×
11Spirit HalloweenKids & Family1.76×
12Anime conventionLiterature1.74×
13FandomLiterature1.73×
14SupermanMovies & TV1.71×
15BatmanMovies & TV1.64×
16ComicsLiterature1.61×
17Five BelowShopping1.60×
18Harry PotterMovies & TV1.53×
19Mobile gameGames1.52×
20DisneylandTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disney+ audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Disney+ audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.23×
ExtroversionTHRILL1.22×
IndulgenceJOY1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Disney+ audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Need for SecurityCONSERVATISM0.89×
TravellingTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Disney+ have in United States?

Disney+ has an estimated audience of 4,703,202 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Disney+ fans?

59.5% of Disney+ fans are female, 40.5% are male, with an average age of 34.1 years.

03

Which brands do Disney+ fans like most?

Disney+ fans show strongest brand affinity for Superman (1.71×), Harry Potter (1.53×), and Zootopia (4.87×) over the country average.

04

Where do Disney+ fans live in United States?

Disney+ fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Disney+ fans also like?

Beyond Disney+ itself, the audience over-indexes on Harry Potter (1.53×), Zootopia (4.87×), Monsters (4.08×), and Comics (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in United States

See Disney+ audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Disney+. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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