PBS Kids Audience in United States

PBS Kids logo

PBS Kids has an estimated audience of 5,807,464 people in United States. 74.3% are female, 25.7% are male, average age 39.6. Top regions: Texas, Florida, California. Top brand affinities: Daiso, Sprout (TV network), Khan Academy, Nashville (2012 TV series), Nick Jr..

The average PBS Kids fan in United States is 39.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Daiso, Sprout (TV network), Khan Academy, with strongest over-indexing on Daiso (19.69× the country average). Demographically, the PBS Kids audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of PBS Kids fans

Demographic split for PBS Kids audience in United States
MetricValue
Female74.3%
Male25.7%
Average age39.6
Estimated audience size5,807,464

Audience persona

The typical PBS Kids fan in United States is more female, around 39.6 years old, with strong Family Orientation tendencies and a notable affinity for Daiso.

Top regions in United States

Top regions ranked by reach for PBS Kids in United States
RegionReachAffinity
Texas802,3821.61×
Florida554,1971.41×
California360,1850.56×
New York282,5810.87×
Georgia281,7441.57×
North Carolina237,1491.36×
Illinois197,7171.02×
Mississippi192,2964.02×
Pennsylvania171,1730.88×
Tennessee164,6171.41×
Louisiana159,5312.13×
Virginia158,2051.12×
Ohio151,7700.85×
South Carolina150,8821.73×
Michigan146,9400.97×
Alabama117,2771.45×
Indiana114,8021.08×
New Jersey108,7250.74×
Oklahoma103,6111.61×
Washington102,0500.88×
Missouri97,7411.04×
Arizona97,2810.82×
Maryland94,9740.95×
Massachusetts80,7790.71×
Kentucky77,3041.06×
Wisconsin74,2320.85×
Arkansas71,4201.49×
Minnesota58,1220.7×
Utah53,8721.04×
Oregon47,1680.71×
Colorado42,9050.47×
Connecticut41,5340.71×
Kansas37,9030.83×
Nevada35,9280.64×
Iowa31,2550.65×
West Virginia28,4211.05×
New Mexico27,5580.95×
Nebraska25,0000.86×
Idaho21,3150.73×
Washington, District of Columbia19,7911.13×
Montana14,2880.89×
New Hampshire11,9890.52×
Hawaii11,4040.46×
South Dakota9,7880.73×
Maine9,5310.46×
Delaware8,6890.54×
Alaska8,6180.69×
North Dakota8,2700.69×
Rhode Island8,0370.43×
Vermont4,7680.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PBS Kids audience
BrandAffinityCategory
Daiso19.69×Fashion & Accessoires
Sprout (TV network)14.99×Movies & TV
Khan Academy5.95×Business & Career
Nashville (2012 TV series)9.97×Movies & TV
Nick Jr.7.08×Movies & TV
Kohl's2.33×Shopping
Mom (TV series)9.83×Movies & TV
Parenthood12.83×Movies & TV
The Gilded Age3.05×Movies & TV
Zomato12.44×Food & Beverages
Old Navy2.19×Fashion & Accessoires
Nickelodeon3.91×Movies & TV
Costco1.99×Shopping
All in the Family11.89×Movies & TV
Fox Kids12.33×Kids & Family
PAW Patrol6.14×Movies & TV
Target Corporation1.83×Shopping
Pregnancy2.56×Kids & Family
Sofia the First12.32×Movies & TV
Once Upon a Time (TV series)8.02×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PBS Kids audience
TraitClusterScore
Family OrientationCONSERVATISM1.72
Price SensitivityPREMIUM1.52
Convenience OrientationPREMIUM1.34
LGBTQ+ IdentityOPEN1.32
Community OrientationOPEN1.3
ExtroversionTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for PBS Kids
CountryShare
United States60.6%
Canada3.4%
Japan2.4%

See PBS Kids audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does PBS Kids have in United States?

PBS Kids has an estimated audience of 5,807,464 people in United States, concentrated in Texas and Florida.

What is the gender split and age of PBS Kids fans?

74.3% of PBS Kids fans are female, 25.7% are male, with an average age of 39.6 years.

Which brands do PBS Kids fans like most?

PBS Kids fans show strongest brand affinity for Daiso (19.69×), Sprout (TV network) (14.99×), and Khan Academy (5.95×) over the country average.

Where do PBS Kids fans live in United States?

PBS Kids fans in United States are most concentrated in Texas (reach 802,382), Florida (reach 554,197), and California (reach 360,185). These three regions account for the largest share of the active audience.

What other brands do PBS Kids fans also like?

Beyond PBS Kids itself, the audience over-indexes on Sprout (TV network) (14.99×), Khan Academy (5.95×), Nashville (2012 TV series) (9.97×), and Nick Jr. (7.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PBS Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.