Rascasse Audience Intelligence

PAW Patrol Audience in United States

A data profile of the people who buy, follow and care about PAW Patrol in United States — modelled from more than twelve digital signal sources. PAW Patrol has an estimated audience of 7,292,516 people in United States.

#62among TV series in United States#114among Movie / TV Show / Series in United States#415in Movies & TV

The average PAW Patrol fan in United States is 32.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Infant bodysuit, Baby food, Childbirth, with strongest over-indexing on Infant bodysuit (6.34× the country average).

Demographically, the PAW Patrol audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Family Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PAW Patrol fan in United States is more female, around 32.6 years old, with strong Family Orientation tendencies and a notable affinity for Infant bodysuit.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PAW Patrol profile in United States.

Audience size
7.3M
in United States
Gender
69.9%♀
30.1% male
Age
32.6
average years
Country rank
#4853
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of PAW Patrol viewers

69.9% are female, 30.1% are male, average age 32.6.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for PAW Patrol audience in United States
MetricValue
Female69.9%
Male30.1%
Average age32.6
Estimated audience size7,292,516
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the PAW Patrol audience in United States
Age bracketShare%
16-1938%
20-2922%
30-3917%
40-4912%
50+11%
Fig. 04

Worldwide distribution

26.1%

of the worldwide PAW Patrol audience comes from United States.

Worldwide audience distribution share by country for PAW Patrol
CountryShare
United States26.1%
Germany7.6%
Mexico6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PAW Patrol audience in United States is strongest.

Fig. 05

Top regions by affinity

PAW Patrol fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~80K1.42×
02Louisiana~100K1.40×
03Alabama~100K1.33×
04Arkansas~80K1.26×
05Kentucky~100K1.21×
06North Carolina~300K1.18×
07South Carolina~100K1.17×
08Tennessee~200K1.13×
09Oklahoma~90K1.13×
10Nebraska~40K1.13×
11West Virginia~40K1.13×
12Indiana~100K1.12×
13Ohio~200K1.11×
14Missouri~100K1.11×
15Texas~700K1.10×
16Iowa~70K1.10×
17Georgia~200K1.08×
18Pennsylvania~300K1.06×
19Kansas~60K1.06×
20Maryland~100K1.05×
21Minnesota~100K1.05×
22New Jersey~200K1.03×
23Virginia~200K1.03×
24Wisconsin~100K1.01×
25Connecticut~70K1.01×
26South Dakota~20K1.01×
27Michigan~200K1.00×
28North Dakota~10K0.99×
29Vermont~10K0.98×
30Utah~60K0.95×
31Illinois~200K0.93×
32Florida~500K0.92×
33New York~400K0.92×
34Idaho~30K0.91×
35New Mexico~30K0.91×
36Massachusetts~100K0.90×
37Delaware~20K0.90×
38Arizona~100K0.89×
39Maine~20K0.85×
40Hawaii~30K0.82×
41New Hampshire~20K0.82×
42Alaska~10K0.82×
43Rhode Island~20K0.81×
44Montana~20K0.81×
45California~600K0.80×
46Washington~100K0.80×
47Colorado~90K0.80×
48Oregon~60K0.77×
49Nevada~50K0.77×
50Washington, District of Columbia~20K0.76×
Fig. 06

Affinity by region

Affinity by region — PAW Patrol, United States
0.76×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PAW Patrol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PAW Patrol audience
#·InterestCategoryAffinity×
01Janie and JackShopping12.45×
02TeletubbiesKids & Family9.26×
03Baby-led weaningTechnology & Electronics8.56×
04Linda CardelliniMovies & TV7.09×
05Baby toysKids & Family6.99×
06Infant bodysuitKids & Family6.34×
07Cloth diaperKids & Family6.05×
08Carter'sFashion & Accessoires5.84×
09Baby powderKids & Family5.50×
10BabywearingKids & Family5.40×
11Child safety seatKids & Family5.09×
12Baby monitorKids & Family4.98×
13Baby foodKids & Family4.56×
14stay at home momKids & Family4.13×
15BreastfeedingKids & Family4.01×
16Pre-kindergartenKids & Family3.82×
17ChildbirthKids & Family3.23×
18Infant clothingKids & Family3.06×
19OffspringHome & Garden2.97×
20PregnancyKids & Family2.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PAW Patrol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PAW Patrol audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.30×
IndividualismJOY1.28×
Pet OwnershipJOY1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PAW Patrol audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.85×
PatriotismCONSERVATISM0.88×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PAW Patrol have in United States?

PAW Patrol has an estimated audience of 7,292,516 people in United States, concentrated in Texas and California.

02

What is the gender split and age of PAW Patrol viewers?

69.9% of PAW Patrol fans are female, 30.1% are male, with an average age of 32.6 years.

03

Which brands do PAW Patrol fans like most?

PAW Patrol fans show strongest brand affinity for Infant bodysuit (6.34×), Baby food (4.56×), and Childbirth (3.23×) over the country average.

04

Where do PAW Patrol fans live in United States?

PAW Patrol fans in United States are most concentrated in Texas (reach ~700K), California (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do PAW Patrol fans also like?

Beyond PAW Patrol itself, the audience over-indexes on Baby food (4.56×), Childbirth (3.23×), Offspring (2.97×), and Pregnancy (2.77×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for PAW Patrol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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