PAW Patrol Audience in United States

PAW Patrol logo

PAW Patrol has an estimated audience of 7,264,348 people in United States. 69.9% are female, 30.1% are male, average age 32.6. Top regions: Texas, California, Florida. Top brand affinities: Infant bodysuit, Baby food, Childbirth, Offspring, Linda Cardellini.

The average PAW Patrol fan in United States is 32.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Infant bodysuit, Baby food, Childbirth, with strongest over-indexing on Infant bodysuit (6.34× the country average). Demographically, the PAW Patrol audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of PAW Patrol fans

Demographic split for PAW Patrol audience in United States
MetricValue
Female69.9%
Male30.1%
Average age32.6
Estimated audience size7,264,348

Audience persona

The typical PAW Patrol fan in United States is more female, around 32.6 years old, with strong Family Orientation tendencies and a notable affinity for Infant bodysuit.

Top regions in United States

Top regions ranked by reach for PAW Patrol in United States
RegionReachAffinity
Texas724,9401.16×
California670,3390.84×
Florida479,2630.97×
New York398,2370.98×
North Carolina267,8071.23×
Pennsylvania261,1691.07×
Ohio256,8621.15×
Georgia243,6841.09×
Illinois237,5080.98×
Michigan194,9721.03×
New Jersey193,8051.05×
Virginia184,8271.04×
Tennessee167,5511.15×
Indiana151,2361.14×
South Carolina134,1951.23×
Maryland133,8751.07×
Louisiana133,2181.42×
Missouri132,6571.13×
Massachusetts129,2310.9×
Arizona129,2090.87×
Alabama127,4921.26×
Washington124,4030.85×
Minnesota112,2231.08×
Wisconsin108,1090.99×
Kentucky106,3831.17×
Colorado97,9760.86×
Oklahoma92,6541.15×
Mississippi82,6831.38×
Arkansas73,6891.23×
Connecticut69,8760.96×
Iowa66,3361.11×
Oregon64,9000.78×
Kansas62,4461.09×
Utah61,4410.94×
Nevada55,6530.79×
Nebraska37,9731.04×
West Virginia36,9561.09×
Idaho31,9180.88×
New Mexico31,7550.87×
Hawaii26,1760.84×
New Hampshire22,6580.79×
Maine21,6070.83×
Rhode Island18,3340.79×
Delaware17,4250.87×
Washington, District of Columbia17,2230.79×
Montana15,8850.79×
South Dakota15,6790.93×
North Dakota14,1760.95×
Vermont11,7380.92×
Alaska11,7140.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PAW Patrol audience
BrandAffinityCategory
Infant bodysuit6.34×Kids & Family
Baby food4.56×Kids & Family
Childbirth3.23×Kids & Family
Offspring2.97×Home & Garden
Linda Cardellini7.09×Movies & TV
Pregnancy2.77×Kids & Family
Cloth diaper6.05×Kids & Family
Baby powder5.5×Kids & Family
Janie and Jack12.45×Shopping
Babywearing5.4×Kids & Family
Baby-led weaning8.56×Technology & Electronics
Infant clothing3.06×Kids & Family
Child safety seat5.09×Kids & Family
stay at home mom4.13×Kids & Family
Baby toys6.99×Kids & Family
Breastfeeding4.01×Kids & Family
Pre-kindergarten3.82×Kids & Family
Yo Gabba Gabba!9×Movies & TV
Teletubbies9.26×Kids & Family
Sonic the Hedgehog (comics)5.13×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PAW Patrol audience
TraitClusterScore
Family OrientationCONSERVATISM1.7
DIY MentalityTHRILL1.45
ExtroversionTHRILL1.34
Healthy LifestyleBALANCE1.25
CreativityOPEN1.21
Price SensitivityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for PAW Patrol
CountryShare
United States26.7%
Germany8.0%
Mexico6.6%

See PAW Patrol audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does PAW Patrol have in United States?

PAW Patrol has an estimated audience of 7,264,348 people in United States, concentrated in Texas and California.

What is the gender split and age of PAW Patrol fans?

69.9% of PAW Patrol fans are female, 30.1% are male, with an average age of 32.6 years.

Which brands do PAW Patrol fans like most?

PAW Patrol fans show strongest brand affinity for Infant bodysuit (6.34×), Baby food (4.56×), and Childbirth (3.23×) over the country average.

Where do PAW Patrol fans live in United States?

PAW Patrol fans in United States are most concentrated in Texas (reach 724,940), California (reach 670,339), and Florida (reach 479,263). These three regions account for the largest share of the active audience.

What other brands do PAW Patrol fans also like?

Beyond PAW Patrol itself, the audience over-indexes on Baby food (4.56×), Childbirth (3.23×), Offspring (2.97×), and Linda Cardellini (7.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PAW Patrol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.