Parenthood Audience in United States

Parenthood has an estimated audience of 2,110,567 people in United States. 80.6% are female, 19.4% are male, average age 31.9. Top regions: California, Texas, New York. Top brand affinities: Baby toys, Autism Awareness, Diabetes mellitus awareness, Microblogging, Kia Sportage.

The average Parenthood fan in United States is 31.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Baby toys, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Baby toys (42.16× the country average). Demographically, the Parenthood audience skews more female with an average age of 31.9, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Parenthood fans

Demographic split for Parenthood audience in United States
MetricValue
Female80.6%
Male19.4%
Average age31.9
Estimated audience size2,110,567

Audience persona

The typical Parenthood fan in United States is more female, around 31.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Baby toys.

Top regions in United States

Top regions ranked by reach for Parenthood in United States
RegionReachAffinity
California250,2571.08×
Texas169,1120.93×
New York126,0071.07×
Florida118,3420.83×
Illinois79,7571.13×
Pennsylvania75,0331.06×
Ohio70,9211.09×
Michigan64,6701.17×
North Carolina62,3370.98×
Georgia60,0510.92×
New Jersey56,8641.06×
Massachusetts48,4491.17×
Virginia46,8850.91×
Washington46,7961.11×
Arizona46,5121.08×
Tennessee45,4751.07×
Indiana42,3141.1×
Missouri39,1631.15×
Minnesota37,9831.26×
Wisconsin36,6391.15×
Colorado35,3951.06×
Maryland34,9970.96×
South Carolina30,8140.97×
Alabama28,5090.97×
Oregon27,3951.13×
Kentucky26,5671×
Connecticut24,5071.16×
Oklahoma23,6611.01×
Utah22,6701.2×
Louisiana22,2440.82×
Iowa19,2001.1×
Arkansas17,1550.99×
Kansas16,6991×
Nevada16,6870.82×
Mississippi14,3990.83×
Idaho12,0341.14×
Nebraska10,4350.99×
New Hampshire9,0321.09×
New Mexico8,4550.8×
Maine8,1161.07×
West Virginia7,7130.78×
Rhode Island7,0001.04×
Montana5,8421×
Hawaii5,7030.63×
Delaware5,3690.92×
Washington, District of Columbia5,0360.79×
North Dakota4,1400.95×
South Dakota3,9230.8×
Alaska3,9010.86×
Vermont3,8031.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parenthood audience
BrandAffinityCategory
Baby toys42.16×Kids & Family
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Kia Sportage29.25×Cars & Mobility
Singer-songwriter5.51×Music & Radio
High-net-worth individual12.19×Business & Career
Income tax13.19×Business & Career
Bank of America4.25×Business & Career
Scott Eastwood20×Movies & TV
Child development6.02×Business & Career
Pressure cooking9.45×Home & Garden
Honda HR-V19.5×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Protein Shake16.61×Food & Beverages
Family car7.29×Cars & Mobility
Pre-school playgroup22.91×Kids & Family
Soylent Green20×Movies & TV
FIFA Club World Cup10.94×Sports
Mothercare6.99×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parenthood audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.55
Family OrientationCONSERVATISM2.35
Design AffinityPREMIUM1.68
Luxury OrientationPREMIUM1.4
DIY MentalityTHRILL1.35
Pet OwnershipJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Parenthood
CountryShare
United States34.1%
United Kingdom8.2%
Germany7.1%

See Parenthood audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Parenthood have in United States?

Parenthood has an estimated audience of 2,110,567 people in United States, concentrated in California and Texas.

What is the gender split and age of Parenthood fans?

80.6% of Parenthood fans are female, 19.4% are male, with an average age of 31.9 years.

Which brands do Parenthood fans like most?

Parenthood fans show strongest brand affinity for Baby toys (42.16×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Parenthood fans live in United States?

Parenthood fans in United States are most concentrated in California (reach 250,257), Texas (reach 169,112), and New York (reach 126,007). These three regions account for the largest share of the active audience.

What other brands do Parenthood fans also like?

Beyond Parenthood itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Kia Sportage (29.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Parenthood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.