Rascasse Audience Intelligence

Parenthood Audience in United States

A data profile of the people who buy, follow and care about Parenthood in United States — modelled from more than twelve digital signal sources. Parenthood has an estimated audience of 2,084,270 people in United States.

#235among TV series in United States#834among Movie / TV Show / Series in United States#2125in Movies & TV

The average Parenthood fan in United States is 31.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Baby toys, Web server, Bank of America, with strongest over-indexing on Baby toys (62.42× the country average).

Demographically, the Parenthood audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Parenthood fan in United States is more female, around 31.9 years old, with strong Family Orientation tendencies and a notable affinity for Baby toys.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parenthood profile in United States.

Audience size
2.1M
in United States
Gender
80.6%♀
19.4% male
Age
31.9
average years
Country rank
#13793
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parenthood viewers

80.6% are female, 19.4% are male, average age 31.9.

Fig. 02

Gender split

80.6%
Female
19.4%
Male
Demographic split for Parenthood audience in United States
MetricValue
Female80.6%
Male19.4%
Average age31.9
Estimated audience size2,084,270
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Parenthood audience in United States
Age bracketShare%
16-1937%
20-2924%
30-3918%
40-4913%
50+7%
Fig. 04

Worldwide distribution

35.6%

of the worldwide Parenthood audience comes from United States.

Worldwide audience distribution share by country for Parenthood
CountryShare
United States35.6%
United Kingdom7.4%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parenthood audience in United States is strongest.

Fig. 05

Top regions by affinity

Parenthood fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~40K1.20×
02Idaho~10K1.18×
03Utah~20K1.16×
04Wisconsin~40K1.15×
05Michigan~60K1.14×
06Connecticut~20K1.14×
07Missouri~40K1.13×
08Oregon~30K1.13×
09Iowa~20K1.13×
10Maine~9K1.13×
11Illinois~80K1.10×
12Massachusetts~50K1.10×
13New Hampshire~9K1.09×
14Rhode Island~7K1.08×
15Indiana~40K1.07×
16Vermont~4K1.07×
17Ohio~70K1.06×
18Arizona~50K1.06×
19Tennessee~40K1.06×
20Washington~40K1.05×
21Montana~6K1.04×
22Pennsylvania~70K1.03×
23California~200K1.01×
24Colorado~30K1.01×
25Kansas~20K1.01×
26Nebraska~10K1.01×
27North Dakota~4K1.01×
28New Jersey~50K1.00×
29Oklahoma~20K1.00×
30Arkansas~20K1.00×
31New York~100K0.99×
32Alabama~30K0.99×
33Kentucky~30K0.99×
34Alaska~4K0.97×
35Delaware~6K0.96×
36North Carolina~60K0.95×
37Maryland~30K0.95×
38South Carolina~30K0.95×
39South Dakota~4K0.92×
40Georgia~60K0.90×
41Mississippi~20K0.90×
42Texas~200K0.89×
43Virginia~50K0.89×
44Louisiana~20K0.86×
45West Virginia~8K0.86×
46New Mexico~9K0.85×
47Florida~100K0.81×
48Nevada~20K0.80×
49Washington, District of Columbia~5K0.78×
50Hawaii~6K0.68×
Fig. 06

Affinity by region

Affinity by region — Parenthood, United States
0.68×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parenthood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parenthood audience
#·InterestCategoryAffinity×
01Baby toysKids & Family62.42×
02SurrogatesMovies & TV51.11×
03Ranveer SinghMovies & TV24.69×
04Scott EastwoodMovies & TV20.00×
05Rose McGowanMovies & TV18.65×
06Brigitte BardotMovies & TV16.35×
07Web serverTechnology & Electronics15.86×
08PBS KidsMovies & TV12.83×
09High-net-worth individualBusiness & Career11.86×
10CodecademyInternet & Social Media11.83×
11Ralph FiennesMovies & TV11.60×
12Pressure cookingHome & Garden9.88×
13Family carCars & Mobility7.79×
14QVCMovies & TV7.09×
15Bank of AmericaBusiness & Career6.36×
16AdoptionKids & Family5.82×
17Weather forecastingHome & Garden5.34×
18Bath and BodyworksShopping4.70×
19Discount storesShopping3.85×
20PinterestInternet & Social Media3.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parenthood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parenthood audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.97×
Price SensitivityPREMIUM1.89×
Convenience OrientationPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parenthood audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.74×
ExtroversionTHRILL0.92×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Parenthood have in United States?

Parenthood has an estimated audience of 2,084,270 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Parenthood viewers?

80.6% of Parenthood fans are female, 19.4% are male, with an average age of 31.9 years.

03

Which brands do Parenthood fans like most?

Parenthood fans show strongest brand affinity for Baby toys (62.42×), Web server (15.86×), and Bank of America (6.36×) over the country average.

04

Where do Parenthood fans live in United States?

Parenthood fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Parenthood fans also like?

Beyond Parenthood itself, the audience over-indexes on Web server (15.86×), Bank of America (6.36×), Surrogates (51.11×), and High-net-worth individual (11.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Parenthood audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Parenthood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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