A data profile of the people who buy, follow and care about Surrogates in United States — modelled from more than twelve digital signal sources. Surrogates has an estimated audience of 725,539 people in United States.
The average Surrogates fan in United States is 31.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Ving Rhames, James Cromwell, Parenthood, with strongest over-indexing on Ving Rhames (77× the country average).
Demographically, the Surrogates audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Surrogates fan in United States is more female, around 31.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Ving Rhames.
The key figures that characterise the Surrogates profile in United States.
87.1% are female, 12.9% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 87.1% |
| Male | 12.9% |
| Average age | 31.6 |
| Estimated audience size | 725,539 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 32% | |
| 30-39 | 21% | |
| 40-49 | 8% | |
| 50+ | 7% |
of the worldwide Surrogates audience comes from United States.
| Country | Share |
|---|---|
| United States | 22.3% |
| China | 8.4% |
| Philippines | 4.7% |
Where the Surrogates audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~100K | 1.30× | |
| 02 | Georgia | ~30K | 1.19× | |
| 03 | Mississippi | ~8K | 1.19× | |
| 04 | Texas | ~80K | 1.14× | |
| 05 | New York | ~50K | 1.12× | |
| 06 | Arkansas | ~7K | 1.12× | |
| 07 | New Jersey | ~20K | 1.11× | |
| 08 | Louisiana | ~10K | 1.10× | |
| 09 | Maryland | ~10K | 1.09× | |
| 10 | Oklahoma | ~9K | 1.09× | |
| 11 | Nevada | ~8K | 1.09× | |
| 12 | Hawaii | ~4K | 1.08× | |
| 13 | Alaska | ~2K | 1.08× | |
| 14 | Florida | ~60K | 1.06× | |
| 15 | Washington | ~20K | 1.06× | |
| 16 | North Carolina | ~20K | 1.05× | |
| 17 | Alabama | ~10K | 1.05× | |
| 18 | Tennessee | ~20K | 1.04× | |
| 19 | Arizona | ~20K | 1.02× | |
| 20 | Illinois | ~30K | 1.01× | |
| 21 | Connecticut | ~8K | 1.01× | |
| 22 | New Mexico | ~4K | 1.01× | |
| 23 | Indiana | ~10K | 1.00× | |
| 24 | Idaho | ~4K | 1.00× | |
| 25 | Michigan | ~20K | 0.99× | |
| 26 | Virginia | ~20K | 0.99× | |
| 27 | Kansas | ~6K | 0.99× | |
| 28 | North Dakota | ~2K | 0.99× | |
| 29 | Massachusetts | ~20K | 0.98× | |
| 30 | South Carolina | ~10K | 0.98× | |
| 31 | Utah | ~7K | 0.98× | |
| 32 | West Virginia | ~4K | 0.98× | |
| 33 | Missouri | ~10K | 0.97× | |
| 34 | Kentucky | ~9K | 0.97× | |
| 35 | Oregon | ~9K | 0.97× | |
| 36 | Iowa | ~6K | 0.97× | |
| 37 | South Dakota | ~2K | 0.97× | |
| 38 | Ohio | ~20K | 0.96× | |
| 39 | Delaware | ~2K | 0.96× | |
| 40 | Pennsylvania | ~20K | 0.94× | |
| 41 | Minnesota | ~10K | 0.92× | |
| 42 | Washington, District of Columbia | ~2K | 0.92× | |
| 43 | Montana | ~2K | 0.91× | |
| 44 | Wisconsin | ~10K | 0.88× | |
| 45 | Nebraska | ~3K | 0.88× | |
| 46 | Rhode Island | ~2K | 0.88× | |
| 47 | Colorado | ~10K | 0.87× | |
| 48 | New Hampshire | ~3K | 0.87× | |
| 49 | Maine | ~2K | 0.83× | |
| 50 | Vermont | ~1K | 0.83× |
The strongest cross-interests of the Surrogates audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nacimiento, Chile | Travel & Leisure | 107.89× | ||
| 02 | James Cromwell | Movies & TV | 103.41× | ||
| 03 | My Baby | Music & Radio | 89.17× | ||
| 04 | Ving Rhames | Movies & TV | 77.00× | ||
| 05 | Milna | Travel & Leisure | 72.40× | ||
| 06 | Parenthood | Movies & TV | 51.11× | ||
| 07 | Due Date | Movies & TV | 50.11× | ||
| 08 | Baby toys | Kids & Family | 12.44× | ||
| 09 | Waist cincher | Fashion & Accessoires | 11.45× | ||
| 10 | Afro-textured hair | Beauty & Wellness | 9.68× | ||
| 11 | Obstetrics | Kids & Family | 8.41× | ||
| 12 | Ebony (magazine) | Politics & Society | 8.20× | ||
| 13 | Childbirth | Kids & Family | 5.09× | ||
| 14 | Adoption | Kids & Family | 4.96× | ||
| 15 | Beauty & Fashion | Beauty & Wellness | 4.80× | ||
| 16 | Child development | Business & Career | 4.41× | ||
| 17 | Makeup Tutorials | Beauty & Wellness | 4.16× | ||
| 18 | Health And Beauty | Beauty & Wellness | 4.15× | ||
| 19 | Pregnancy | Kids & Family | 3.71× | ||
| 20 | 1080i | Technology & Electronics | 2.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.55× | |
| Pet Ownership | JOY | 1.43× | |
| Sustainability | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.73× | |
| Convenience Orientation | PREMIUM | 0.77× | |
| Need for Security | CONSERVATISM | 0.79× |
Surrogates has an estimated audience of 725,539 people in United States, concentrated in California and Texas.
87.1% of Surrogates fans are female, 12.9% are male, with an average age of 31.6 years.
Surrogates fans show strongest brand affinity for Ving Rhames (77×), James Cromwell (103.41×), and Parenthood (51.11×) over the country average.
Surrogates fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Surrogates itself, the audience over-indexes on James Cromwell (103.41×), Parenthood (51.11×), My Baby (89.17×), and Nacimiento, Chile (107.89×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Surrogates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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