Rascasse Audience Intelligence

Due Date Audience in United States

A data profile of the people who buy, follow and care about Due Date in United States — modelled from more than twelve digital signal sources. Due Date has an estimated audience of 486,564 people in United States.

#3278among Movie / TV Show / Series in United States#6921in Movies & TV

The average Due Date fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elizabeth Banks, Child development, Al Ahly SC, with strongest over-indexing on Elizabeth Banks (103.1× the country average).

Demographically, the Due Date audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Due Date fan in United States is more female, around 37.9 years old, with strong Indulgence tendencies and a notable affinity for Elizabeth Banks.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Due Date profile in United States.

Audience size
487K
in United States
Gender
81.2%♀
18.8% male
Age
37.9
average years
Country rank
#37257
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Due Date viewers

81.2% are female, 18.8% are male, average age 37.9.

Fig. 02

Gender split

81.2%
Female
18.8%
Male
Demographic split for Due Date audience in United States
MetricValue
Female81.2%
Male18.8%
Average age37.9
Estimated audience size486,564
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Due Date audience in United States
Age bracketShare%
16-1919%
20-2927%
30-3919%
40-4915%
50+20%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Due Date audience comes from United States.

Worldwide audience distribution share by country for Due Date
CountryShare
United States24.1%
Italy7.2%
India6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Due Date audience in United States is strongest.

Fig. 05

Top regions by affinity

Due Date fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~3K1.34×
02Oklahoma~6K1.19×
03Idaho~3K1.18×
04Texas~50K1.16×
05Kansas~4K1.16×
06Utah~5K1.15×
07Arkansas~4K1.15×
08Indiana~10K1.14×
09Montana~1K1.12×
10North Dakota~1K1.11×
11Iowa~4K1.09×
12South Dakota~1K1.08×
13Tennessee~10K1.07×
14Colorado~8K1.07×
15Kentucky~6K1.07×
16Nebraska~3K1.07×
17California~50K1.05×
18Alaska~1K1.05×
19Louisiana~6K1.04×
20Mississippi~4K1.04×
21Nevada~5K1.03×
22Michigan~10K1.01×
23Arizona~10K1.01×
24West Virginia~2K1.01×
25Ohio~10K1.00×
26Oregon~5K0.99×
27Illinois~20K0.98×
28Washington~9K0.98×
29Wisconsin~7K0.98×
30South Carolina~7K0.97×
31Georgia~10K0.95×
32New Hampshire~2K0.95×
33North Carolina~10K0.94×
34Missouri~7K0.94×
35Rhode Island~1K0.94×
36Pennsylvania~10K0.93×
37Florida~30K0.92×
38Vermont<1K0.91×
39Massachusetts~8K0.90×
40Alabama~6K0.90×
41Connecticut~4K0.90×
42Delaware~1K0.90×
43Maine~2K0.89×
44Virginia~10K0.87×
45Maryland~7K0.86×
46New York~20K0.83×
47Hawaii~2K0.83×
48Minnesota~6K0.82×
49New Jersey~10K0.80×
50Washington, District of Columbia~1K0.77×
Fig. 06

Affinity by region

Affinity by region — Due Date, United States
0.77×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Due Date audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Due Date audience
#·InterestCategoryAffinity×
01Al Ahly SCSports188.14×
02Elizabeth BanksMovies & TV103.10×
03MothercareKids & Family52.26×
04SurrogatesMovies & TV50.11×
05Parental leaveKids & Family49.67×
06Child developmentBusiness & Career47.78×
07Baby foodKids & Family39.52×
08Magic MikeMovies & TV38.05×
09Breast pumpKids & Family22.06×
10Isla FisherMovies & TV20.00×
11Jason SegelMovies & TV20.00×
12BassinetKids & Family19.54×
13Baby transportKids & Family18.53×
14Keri RussellMovies & TV17.97×
15Child safety seatKids & Family15.53×
16Early childhood educationBusiness & Career12.05×
17BreastfeedingKids & Family10.54×
18KindergartenKids & Family10.11×
19MilkFood & Beverages5.16×
20EtsyFashion & Accessoires4.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Due Date audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Due Date audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.93×
Price SensitivityPREMIUM1.79×
Convenience OrientationPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Due Date audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
SustainabilityBALANCE0.84×
PatriotismCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Due Date have in United States?

Due Date has an estimated audience of 486,564 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Due Date viewers?

81.2% of Due Date fans are female, 18.8% are male, with an average age of 37.9 years.

03

Which brands do Due Date fans like most?

Due Date fans show strongest brand affinity for Elizabeth Banks (103.1×), Child development (47.78×), and Al Ahly SC (188.14×) over the country average.

04

Where do Due Date fans live in United States?

Due Date fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Due Date fans also like?

Beyond Due Date itself, the audience over-indexes on Child development (47.78×), Al Ahly SC (188.14×), Baby food (39.52×), and Mothercare (52.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Due Date audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Due Date. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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