Due Date Audience in United States

Due Date logo

Due Date has an estimated audience of 473,138 people in United States. 81.2% are female, 18.8% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Al Ahly SC, Child development, Mothercare, Baby food, Elizabeth Banks.

The average Due Date fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Al Ahly SC, Child development, Mothercare, with strongest over-indexing on Al Ahly SC (160.04× the country average). Demographically, the Due Date audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Due Date fans

Demographic split for Due Date audience in United States
MetricValue
Female81.2%
Male18.8%
Average age37.9
Estimated audience size473,138

Audience persona

The typical Due Date fan in United States is more female, around 37.9 years old, with strong Family Orientation tendencies and a notable affinity for Al Ahly SC.

Top regions in United States

Top regions ranked by reach for Due Date in United States
RegionReachAffinity
California57,7131.11×
Texas50,1581.23×
Florida31,1970.97×
New York23,1820.88×
Illinois16,8451.07×
Pennsylvania15,5240.97×
Ohio15,2511.05×
North Carolina14,2831×
Georgia14,1670.97×
Michigan13,1971.07×
Tennessee10,6891.13×
Virginia10,3740.9×
Indiana10,2371.18×
New Jersey10,0850.84×
Washington9,8021.03×
Massachusetts8,8860.95×
Colorado8,3501.12×
Arizona8,2640.86×
Wisconsin7,1301×
South Carolina7,1021×
Maryland7,0630.87×
Missouri6,5480.86×
Kentucky6,4261.08×
Louisiana6,4051.05×
Oklahoma6,2141.18×
Oregon5,5091.02×
Alabama5,4210.82×
Minnesota4,8460.71×
Utah4,8241.14×
Kansas4,5121.21×
Nevada4,5110.99×
Arkansas4,4821.15×
Connecticut4,4180.93×
Iowa4,2611.09×
Mississippi3,9761.02×
New Mexico3,0201.27×
Idaho2,7941.18×
Nebraska2,5721.08×
West Virginia2,1510.98×
New Hampshire1,7860.96×
Hawaii1,6400.81×
Montana1,4691.12×
Maine1,4380.85×
Rhode Island1,4050.93×
South Dakota1,1411.04×
Delaware1,0930.84×
North Dakota1,0321.06×
Washington, District of Columbia1,0320.73×
Alaska8550.84×
Wyoming7141.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Due Date audience
BrandAffinityCategory
Al Ahly SC160.04×Sports
Child development32.2×Business & Career
Mothercare46.31×Kids & Family
Baby food24.91×Kids & Family
Elizabeth Banks46.52×Movies & TV
Google Maps8.77×Internet & Social Media
Parental leave27.8×Kids & Family
Jean Paul Gaultier35.71×Fashion & Accessoires
Autism Awareness19.03×Health
Kendra Scott20.27×Fashion & Accessoires
Diabetes mellitus awareness12.48×Health
Khan Academy15.15×Business & Career
Capital One6.5×Business & Career
Indeed.com6.31×Business & Career
Google News8.67×News
Microblogging12.67×Technology & Electronics
Magic Mike29.05×Movies & TV
Singer-songwriter5.51×Music & Radio
ICloud12.2×Technology & Electronics
Circle K9.06×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Due Date audience
TraitClusterScore
Family OrientationCONSERVATISM1.25
ExtroversionTHRILL1.22
Luxury OrientationPREMIUM1.22
Pet OwnershipJOY1.19
CreativityOPEN1.18
Price SensitivityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Due Date
CountryShare
United States25.5%
India7.5%
Japan5.5%

See Due Date audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Due Date have in United States?

Due Date has an estimated audience of 473,138 people in United States, concentrated in California and Texas.

What is the gender split and age of Due Date fans?

81.2% of Due Date fans are female, 18.8% are male, with an average age of 37.9 years.

Which brands do Due Date fans like most?

Due Date fans show strongest brand affinity for Al Ahly SC (160.04×), Child development (32.2×), and Mothercare (46.31×) over the country average.

Where do Due Date fans live in United States?

Due Date fans in United States are most concentrated in California (reach 57,713), Texas (reach 50,158), and Florida (reach 31,197). These three regions account for the largest share of the active audience.

What other brands do Due Date fans also like?

Beyond Due Date itself, the audience over-indexes on Child development (32.2×), Mothercare (46.31×), Baby food (24.91×), and Elizabeth Banks (46.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Due Date. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.