Due Date Audience in United States

Due Date logo

Due Date has an estimated audience of 473,138 people in United States. 81.2% are female, 18.8% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Hardik Pandya, Goop, Electrolyte, Historic site, Paisley.

The average Due Date fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hardik Pandya, Goop, Electrolyte, with strongest over-indexing on Hardik Pandya (38.41× the country average). Demographically, the Due Date audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Due Date fans

Demographic split for Due Date audience in United States
MetricValue
Female81.2%
Male18.8%
Average age37.9
Estimated audience size473,138

Audience persona

The typical Due Date fan in United States is more female, around 37.9 years old, with strong Family Orientation tendencies and a notable affinity for Hardik Pandya.

Top regions in United States

Top regions ranked by reach for Due Date in United States
RegionReachAffinity
California57,7131.11×
Texas50,1581.23×
Florida31,1970.97×
New York23,1820.88×
Illinois16,8451.07×
Pennsylvania15,5240.97×
Ohio15,2511.05×
North Carolina14,2831×
Georgia14,1670.97×
Michigan13,1971.07×
Tennessee10,6891.13×
Virginia10,3740.9×
Indiana10,2371.18×
New Jersey10,0850.84×
Washington9,8021.03×
Massachusetts8,8860.95×
Colorado8,3501.12×
Arizona8,2640.86×
Wisconsin7,1301×
South Carolina7,1021×
Maryland7,0630.87×
Missouri6,5480.86×
Kentucky6,4261.08×
Louisiana6,4051.05×
Oklahoma6,2141.18×
Oregon5,5091.02×
Alabama5,4210.82×
Minnesota4,8460.71×
Utah4,8241.14×
Kansas4,5121.21×
Nevada4,5110.99×
Arkansas4,4821.15×
Connecticut4,4180.93×
Iowa4,2611.09×
Mississippi3,9761.02×
New Mexico3,0201.27×
Idaho2,7941.18×
Nebraska2,5721.08×
West Virginia2,1510.98×
New Hampshire1,7860.96×
Hawaii1,6400.81×
Montana1,4691.12×
Maine1,4380.85×
Rhode Island1,4050.93×
South Dakota1,1411.04×
Delaware1,0930.84×
North Dakota1,0321.06×
Washington, District of Columbia1,0320.73×
Alaska8550.84×
Wyoming7141.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Due Date audience
BrandAffinityCategory
Hardik Pandya38.41×Sports
Goop10.34×Internet & Social Media
Electrolyte8.51×Health
Historic site7.63×Arts & Culture
Paisley14.95×Fashion & Accessoires
Governor of Michigan11.69×Politics & Society
Fairy godmother11.14×Literature
Percussion ensemble27.8×Music & Radio
headspace12.06×Health
Horeca20×Travel & Leisure
Stop Bullying20×Politics & Society
Whataburger2.05×Food & Beverages
Vacuum packing12.02×Home & Garden
Product design2.18×Business & Career
Jesus Daily28.4×Politics & Society
JDSU3.21×Business & Career
Vocal harmony4.67×Music & Radio
Hickok4517.14×Internet & Social Media
Staycation3.24×Home & Garden
Grace Slick8.36×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Due Date audience
TraitClusterScore
Family OrientationCONSERVATISM1.25
ExtroversionTHRILL1.22
Luxury OrientationPREMIUM1.22
Pet OwnershipJOY1.19
CreativityOPEN1.18
Price SensitivityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Due Date
CountryShare
United States25.5%
India7.5%
Japan5.5%

See Due Date audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Due Date have in United States?

Due Date has an estimated audience of 473,138 people in United States, concentrated in California and Texas.

What is the gender split and age of Due Date fans?

81.2% of Due Date fans are female, 18.8% are male, with an average age of 37.9 years.

Which brands do Due Date fans like most?

Due Date fans show strongest brand affinity for Hardik Pandya (38.41×), Goop (10.34×), and Electrolyte (8.51×) over the country average.

Where do Due Date fans live in United States?

Due Date fans in United States are most concentrated in California (reach 57,713), Texas (reach 50,158), and Florida (reach 31,197). These three regions account for the largest share of the active audience.

What other brands do Due Date fans also like?

Beyond Due Date itself, the audience over-indexes on Goop (10.34×), Electrolyte (8.51×), Historic site (7.63×), and Paisley (14.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Due Date. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.