Rascasse Audience Intelligence

Child safety seat Audience in United States

A data profile of the people who buy, follow and care about Child safety seat in United States — modelled from more than twelve digital signal sources. Child safety seat has an estimated audience of 8,195,314 people in United States.

#2686among Topic in United States#130in Kids & Family

The average Child safety seat fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diaper bag, Infant clothing, Baby food, with strongest over-indexing on Diaper bag (10.13× the country average).

Demographically, the Child safety seat audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.

The typical Child safety seat fan in United States is more female, around 35.7 years old, with strong Family Orientation tendencies and a notable affinity for Diaper bag.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Child safety seat profile in United States.

Audience size
8.2M
in United States
Gender
80.0%♀
20.0% male
Age
35.7
average years
Country rank
#4333
Topic in United States
Fig. 01

Search interest · 12-month trend

-67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Child safety seat fans

80.0% are female, 20.0% are male, average age 35.7.

Fig. 02

Gender split

80.0%
Female
20.0%
Male
Demographic split for Child safety seat audience in United States
MetricValue
Female80.0%
Male20.0%
Average age35.7
Estimated audience size8,195,314
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Child safety seat audience in United States
Age bracketShare%
16-1925%
20-2925%
30-3921%
40-4916%
50+13%
Fig. 04

Worldwide distribution

15.4%

of the worldwide Child safety seat audience comes from United States.

Worldwide audience distribution share by country for Child safety seat
CountryShare
Japan16.3%
United States15.4%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Child safety seat audience in United States is strongest.

Fig. 05

Top regions by affinity

Child safety seat fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.28×
02Oklahoma~100K1.10×
03Louisiana~100K1.08×
04Utah~80K1.08×
05Kentucky~100K1.07×
06Connecticut~90K1.07×
07Nevada~90K1.07×
08South Carolina~100K1.03×
09Missouri~100K1.01×
10Minnesota~100K1.01×
11Tennessee~200K1.00×
12Indiana~100K1.00×
13Maryland~100K0.99×
14Colorado~100K0.99×
15Arizona~200K0.98×
16Washington~200K0.97×
17Massachusetts~200K0.97×
18Michigan~200K0.96×
19New Jersey~200K0.96×
20Virginia~200K0.96×
21Ohio~200K0.95×
22Georgia~200K0.95×
23North Carolina~200K0.95×
24Pennsylvania~300K0.94×
25Illinois~300K0.94×
26Florida~500K0.92×
27New York~400K0.92×
28Texas~600K0.91×
29California~800K0.90×
Fig. 06

Affinity by region

Affinity by region — Child safety seat, United States
0.90×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Child safety seat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Child safety seat audience
#·InterestCategoryAffinity×
01UPPAbabyKids & Family25.35×
02Baby transportKids & Family18.00×
03BassinetKids & Family13.44×
04Cloth diaperKids & Family12.45×
05Hello BabyKids & Family11.73×
06PacifierKids & Family11.17×
07BabywearingKids & Family11.06×
08Diaper bagKids & Family10.13×
09Infant bedHome & Garden10.02×
10Baby foodKids & Family9.71×
11Baby bottleKids & Family9.68×
12Infant bodysuitKids & Family9.56×
13Baby monitorKids & Family9.51×
14Infant clothingKids & Family8.92×
15PregnancyKids & Family3.71×
16InfantKids & Family2.74×
17LearningBusiness & Career2.53×
18Sales promotionShopping2.43×
19GiftShopping2.39×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Child safety seat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Child safety seat audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.59×
Price SensitivityPREMIUM1.26×
CreativityOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Child safety seat audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.52×
Risk AppetiteTHRILL0.69×
Early Adopter MentalityPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Child safety seat have in United States?

Child safety seat has an estimated audience of 8,195,314 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Child safety seat fans?

80.0% of Child safety seat fans are female, 20.0% are male, with an average age of 35.7 years.

03

Which brands do Child safety seat fans like most?

Child safety seat fans show strongest brand affinity for Diaper bag (10.13×), Infant clothing (8.92×), and Baby food (9.71×) over the country average.

04

Where do Child safety seat fans live in United States?

Child safety seat fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Child safety seat fans also like?

Beyond Child safety seat itself, the audience over-indexes on Infant clothing (8.92×), Baby food (9.71×), Baby transport (18×), and Infant bodysuit (9.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Child safety seat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Child safety seat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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