Child safety seat Audience in United States
Child safety seat has an estimated audience of 8,195,314 people in United States. 80.0% are female, 20.0% are male, average age 35.7. Top regions: Louisiana, Oklahoma, Kentucky. Top brand affinities: Diaper bag, Infant clothing, Baby food, Baby transport, Infant bodysuit.
The average Child safety seat fan in United States is 35.7 years old, more female, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Oklahoma, Kentucky. Top brand affinities include Diaper bag, Infant clothing, Baby food, with strongest over-indexing on Diaper bag (10.13× the country average). Demographically, the Child safety seat audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Child safety seat fans
| Metric | Value |
|---|---|
| Female | 80.0% |
| Male | 20.0% |
| Average age | 35.7 |
| Estimated audience size | 8,195,314 |
Audience persona
The typical Child safety seat fan in United States is more female, around 35.7 years old, with strong Family Orientation tendencies and a notable affinity for Diaper bag.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Louisiana | 179,037 | 1.69× |
| Oklahoma | 174,945 | 1.92× |
| Kentucky | 172,173 | 1.68× |
| Tennessee | 158,769 | 0.97× |
| California | 158,317 | 0.18× |
| South Carolina | 157,633 | 1.28× |
| Indiana | 153,586 | 1.03× |
| Missouri | 148,743 | 1.13× |
| Florida | 147,601 | 0.27× |
| Texas | 146,754 | 0.21× |
| North Carolina | 142,812 | 0.58× |
| Ohio | 142,232 | 0.56× |
| Georgia | 141,654 | 0.56× |
| Michigan | 141,591 | 0.66× |
| Arizona | 135,630 | 0.81× |
| Pennsylvania | 135,035 | 0.49× |
| Connecticut | 133,921 | 1.63× |
| Nevada | 132,993 | 1.68× |
| Utah | 130,511 | 1.78× |
| Virginia | 129,667 | 0.65× |
| Maryland | 129,016 | 0.92× |
| New Jersey | 128,704 | 0.62× |
| Illinois | 126,654 | 0.46× |
| Minnesota | 125,832 | 1.07× |
| New York | 124,911 | 0.27× |
| Massachusetts | 124,541 | 0.77× |
| Washington | 121,573 | 0.74× |
| Colorado | 121,234 | 0.94× |
| Washington, District of Columbia | 85,521 | 3.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diaper bag | 10.13× | Kids & Family |
| Infant clothing | 8.92× | Kids & Family |
| Baby food | 9.71× | Kids & Family |
| Baby transport | 18× | Kids & Family |
| Infant bodysuit | 9.56× | Kids & Family |
| Cloth diaper | 12.45× | Kids & Family |
| Babywearing | 11.06× | Kids & Family |
| Infant bed | 10.02× | Home & Garden |
| Bassinet | 13.44× | Kids & Family |
| UPPAbaby | 25.35× | Kids & Family |
| Baby monitor | 9.51× | Kids & Family |
| Baby bottle | 9.68× | Kids & Family |
| Infant | 2.74× | Kids & Family |
| Pacifier | 11.17× | Kids & Family |
| Pregnancy | 3.71× | Kids & Family |
| Food and drink | 1.7× | Food & Beverages |
| Gift | 2.39× | Shopping |
| Learning | 2.53× | Business & Career |
| Sales promotion | 2.43× | Shopping |
| Nursing bra | 15.23× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.5 |
| Creativity | OPEN | 1.3 |
| Price Sensitivity | PREMIUM | 1.27 |
| Pet Ownership | JOY | 1.21 |
| Convenience Orientation | PREMIUM | 1.1 |
| DIY Mentality | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 16.3% |
| United States | 15.4% |
| Germany | 6.1% |
See Child safety seat audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Child safety seat have in United States?
Child safety seat has an estimated audience of 8,195,314 people in United States, concentrated in Louisiana and Oklahoma.
What is the gender split and age of Child safety seat fans?
80.0% of Child safety seat fans are female, 20.0% are male, with an average age of 35.7 years.
Which brands do Child safety seat fans like most?
Child safety seat fans show strongest brand affinity for Diaper bag (10.13×), Infant clothing (8.92×), and Baby food (9.71×) over the country average.
Where do Child safety seat fans live in United States?
Child safety seat fans in United States are most concentrated in Louisiana (reach 179,037), Oklahoma (reach 174,945), and Kentucky (reach 172,173). These three regions account for the largest share of the active audience.
What other brands do Child safety seat fans also like?
Beyond Child safety seat itself, the audience over-indexes on Infant clothing (8.92×), Baby food (9.71×), Baby transport (18×), and Infant bodysuit (9.56×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Child safety seat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.